TO THE BUSINESS-TO-BUSINESS MARKETING COMMUNICATION Eva Chlebišová1‚ Jana Kyzeková2‚ Markéta Zajarošová3 1 Technical University Ostrava‚ Czech Republic‚ eva.chlebisova.st@vsb.cz Technical University Ostrava‚ Czech Republic‚ jana.kyzekova.st@vsb.cz 3 Technical University Ostrava‚ Czech Republic‚ marketa.zajarosova@vsb.cz 2 Abstract Approach to the business-to-business communication goes through the significant changes. The global crisis caused the shift to cheaper communication methods
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Intercultural Communication and Business Practice: The system of sharing symbolic resources by a group of people is known as culture and communication is basically the practice of making and exchanging these symbolic resources or meanings. Since intercultural communication is basically communication between people of various cultures‚ intercultural business communication is considered as the communication by people of different cultures between and within businesses (Chen‚ 2007). The importance
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Limitations of the five forces Model 8.Porter in the airline industry/Ryanair Introduction The model of the Five Competitive Forces was developed by Michael Porter in his book Competitive Strategy: "Techniques for Analyzing Industries and Competitors" in 1980. Since that time it has become an important instrument for analyzing an organisations industry structure in the strategic processes. Porter’s model is based on the idea that a business strategy should meet the opportunities and threats in the organisations
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1.2 R OLE OF C OMMUNICATION IN B USINESS 1.3 D EFINITIONS OF C OMMUNICATION 1.4 P URPOSE OF C OMMUNICATION 1.5 T HE C OMMUNICATION S ITUATION 1.6 T HE C OMMUNICATION P ROCESS /C YCLE 1.1 INTRODUCTION The word “communication” derived from the Latin word ‘communicare’ that means to impart‚ to participate‚ to share or to make common. It is a process of exchange of facts‚ ideas‚ opinions and as a means that individual or organization share meaning and understanding
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1007/s10726-008-9128-8 Communication Quality in Business Negotiations Mareike Schoop · Frank Köhne · Katja Ostertag Published online: 12 August 2008 © Springer Science+Business Media B.V. 2008 Abstract The quality of a business negotiation process is usually assessed by its economic outcome‚ e.g. in terms of Pareto efficiency or distance to Nash equilibrium. We argue that this assessment method is insufficient in that it fails to provide a comprehensive analysis of business negotiations. Negotiators
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The 7 essentials of business communication There are many ways to communicate‚ but for it to be effective the message must be given and understood clearly. There are many varieties of communicating e.g. * One way communication from sender to receiver. * two way communication from sender to receiver‚ receiver feeding back to sender‚ consists of meetings and interviews etc‚ * Informal communication is casual meetings and party’s etc. * Open communication which requires no specialist
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Current Trends in Business Communication Cavene Wallace COM/285 November 11‚ 2010 Gerry Blouin Current Trends in Business Communication Business communication play an important role in a person day-to-day life‚ developing the ability to communicate effectively is an important trait‚ as a business depends on communication to be successful. In most jobs today a person can send an e-mail‚ do a PowerPoint presentation
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Current Trends in Business Communication Communication is a skill used every day whether verbal or nonverbal. The success of a business depends on that communication. Communication is the key to getting the point across without losing money. Business communication is changing because of current trends that affect communication. The success of business depends on communication. A person’s ability to communicate can get him or her hired or promoted. Face-to-face‚ presentations‚ e-mail messages
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Dogfight over Europe: Ryanair (A) 1) What is your assesment of Ryanair´s launch strategy? The Ryanair’s launch strategy was not the best for that moment. They began flying between Ireland and London‚ in a very saturated market‚ which competed with two strong companies owned by the government and with great experience: Aer Lingus and British Airways (who also had come together to improve their perform). And also entered the market independent carriers Such as British Midland. Another important
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2012 Nonverbal Communication in the World of Business Communication that is neither a written nor a spoken language that creates a meaning is known as Nonverbal communication. According to bizmove.com‚ “People tend to believe actions more than words.” Movies first started without any audio‚ so the actors and actresses used different kinds of nonverbal communication to convey messages they were trying to get across‚ for example‚ Charlie Chaplin movies. Nonverbal communication plays an important
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