Strategic Management Assignment VRIO Analysis of Ryanair Airlines Submitted By: Manthan Shah 81 Parth Shah 82 Ravi Chandwani 14 Milan Vasani 101 Manish Sharma 86 Submitted to: Prof. Karan Shastri VRIO Analysis and Value Chain Analysis Services Inbound Logistics Operations Outbound Logistics Marketing & Sales Fastest Turnaround 400 new aircrafts are capabilities in strength Landing time‚ ticketing Fastest Turnaround Multiple marketing gimmicks New Revenue
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the external and internal factors influencing the company. The following report will discuss these factors regarding Ryanair‚ which is one of the leading budget European airlines. This report identifies important issues of Ryanair ’s environment which have been formed since the company ’s development. It also goes on to analyse the future opportunities and threats which Ryanair is likely to face in currently and in the future. Ryan air have developed a cost focus strategy‚ where it focuses
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of my assignment has been done in terms of strategic analysis‚ its formulation and implementation of Ryanair organization. The assignment is developed by three parts which includes variety of questions in the each part. Firstly‚ The part one is mostly focused on strategic analysis and its related questions has been given. Also‚ each question is answered that relevant to current strategy of Ryanair organization. And this part included internal environment and external environment of Raynair company
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Europe’s largest low-cost airline Ryanair . His dogged unrepentant style was a winning strategy for an upstart airline trying to establish itself. His obsession with cutting costs as well as trying to always put one over on the large national carriers is what makes him appear arrogant to most people. His press conferences are usually very theatrical; it is not unusual to see him dress up as any thing from the Pope to‚ a large Mobile Phone. O’Leary has brought Ryanair from nowhere to become the continents
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opposed to a large 747 and by servicing only secondary airports. This strategy is key because it does not confront the major airlines directly and will allow Ryanair to build its brand‚ knowledge of the industry and a customer base without incurring high initial costs or inciting heavy competition. In addition to the stealth like market entry‚ Ryanair plans to take a focus strategy to brand the company as a low cost flight option through I£98 roundtrip airfare while still giving quality service by offering
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Bibliography: Bbc.co.uk‚ No Ryanair compensation offered‚ April 8th 2006‚ Available URL: http://news.bbc.co.uk/2/hi/uk_news/northern_ireland/4890756.stm‚ Veiwed on: April 28th‚ 2006 Consumeraffairs.com‚ High Oil Prices threaten Airlines‚ March 17th 2005‚ Available URL: http://www.consumeraffairs.com/news04/2005/oil_airlines.html Viewed on: April 28th‚ 2006 Johnson‚ G. Exploring corporate strategy (2003)‚ Pearson Education Limited‚ UK O ’Cuilleanain‚ E. Ryanair Plc Available URL: http://dev.ulb
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1993)‚ this analysis is especially important for Ryanair. For the political factors‚ RyanAir is facing the increasing trade-union pressure in Europe. Some of the countries in Europe have formed a trade-union among each others‚ thus it gives the pressure for RyanAir to do business in these countries. Also‚ the Europe Union (EU) has expanded in the past few years. the EU’s will be a big factor affect the direction and strategy planning for Ryanair. And after 911‚ the tighten security measure is also
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Ryanair’s Business Class I am going to analyze this article using VRINE model but first I will explain briefly what VRINE model is. The first letter V stands for valuable and it means a resource or capability is valuable if it allows a firm to take advantage of opportunities or to fend off threats in its environment‚ for an example Union Pacific Railroad’s rail system is a tangible resource that allows UP to compete with other carriers in the long-haul transportation of a variety of goods
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Comprehensive strategic analysis and evaluation of this business enterprise which answers the following questions 1. In-depth environmental analysis of the European Airline industry and discuss the implications for the budget sector and especially for Ryanair. 2. An integrated understanding of the functioning of a company – its human and technical operations‚ leadership‚ customer relationships and financial structure. 3. Implications of the internal functioning to create viable strategic positioning and
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