Instructor’s Manual 368 © Pearson Education Limited 2005 CASE TEACHING NOTES Ryanair – The Low-Fares Airline Eleanor O’Higgins 1. Introduction Ryanair was the first budget airline in Europe‚ modelled after the successful US carrier‚ Southwest Airlines. The case offers students the opportunity to evaluate the strategy of Ryanair against the backdrop of the European airline industry and the burgeoning budget sector. Business students at all levels enjoy this case and relate to it‚ since air
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MN6005 Managing Corporate Reputation Case Study: Ryanair www.ryanair.com ______________________________________________________________________________ Introduction: Despite being a hugely successful company‚ with revenues in 2013 of Euro:4‚884 million‚ and profits of Euro:569 million‚ the ‘no-frills’ airline Ryanair has a number of problems. It regularly comes bottom‚ or near the bottom‚ of every major customer satisfaction survey‚ customers regularly use social media to complain about
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Responsibility Audit Report- Ryanair 1.0 Introduction Ryanair was founded in 1985 by the Ryan family in Waterford‚ Ireland (Wangkanai‚ 2011). Ryanair is a low cost airline that operates over 1‚500 flights per day from 51 bases on 1‚500 low fare routes across 28 countries (History of Ryanair‚ n.d). The public limited company originally began as a full-service conventional airline‚ however in 1990 when Michael
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------------------------------------------------- What do people think of RyanAir? Consumer Behavior ------------------------------------------------- Date: October 15th 2012 ------------------------------------------------- Table of contents Introduction 3 The research design 4 Sample description 4 Method for interviewing 4 Research structure 4 Step 1: Collect pictures 5 Step 2: Interview method 5 Step 3: Concept map 5 Step 4: Combined concept map 5 Step 5: Consensus
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Competitive Pricing Strategies Part 1 The role of pricing is the second important thing after the product. Pricing is used to attract customers and is often manipulated by the industry concerned or by competitors. Items which are in demand can have their prices inflated as people will not hesitate to pay higher prices as they are seeking these products. These items are often not worth the prices being demanded but due to branding and advertising‚ consumers will pay whatever price is being asked
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STRATEGIES Low cost per average seat kilometer AirAsia focused on ensuring a competitive cost structure as its main business strategy. It has been able to achieve a cost per average seat kilometer (ASK) of 2.5 cents‚ half that of Malaysia Airlines and Ryanair and a third that of EasyJet. AirAsia can lease the B737-300s aircraft at a very competitive market rates due to the harsh global market conditions for the second-hand aircrafts because of the September 11th event in 2001. Low distribution cost AirAsia
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CORP 2463 MANAGEMENT AND STRATEGY Report of Ryanair Management issue – Poor Customer Service P12006777 TUTOR: George Kokkindis DATE:06/12/2013 Executive Summary This report mainly evaluates the organizational culture and leadership style of Ryanair with the management issue – poor customer service and in relation to management theories. As one of the best low cost airlines‚ Ryanair consistently focus on cost-cutting but at the same time reveal many problems on its Human Resources
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part of the business model and has seen a huge change in the culture of booking travel tickets. Currently easyJet.com provides around 90% of bookings today and in 2001 hit ten million sales making it the second busiest travel website in the UK. Ryanair and easyJet
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Ryanair and Marketing Strategy: Segmentation Introduction Ryanair was established by the Ryan family with a capital share of just £1‚ and a staff of 25. The company launched its first route in July with daily flights on a 15-seater Bandeirante aircraft‚ which operate daily from Waterford in the southeast of Ireland to London Gatwick. In order to operate in the tiny cabin of the aircraft‚ the first cabin crew of Ryanairs is less than 5ft. 2 ins. tall (Ryanair‚ n.d.). Ryanair
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image of the company. In other words‚ marketing channels also impact the image of the company in the market. Ryanair‚ is one of Europe’s’ leading low cost airlines. The company is growing rapidly and is one of the few airlines making a profit. Ryanair was a pioneer in their use of a website as a marketing channel for their products‚ bypassing traditional intermediaries. Now Ryanair take almost 90% of their reservations through the web. Ryanair.com has turned into a destination site‚ with high
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