of the International Academy for Case Studies‚ Volume 15‚ Number 8‚ 59-70 Kotler‚ P.; Keller K. L.; Bliemel‚ F. (2007) Marketing-Management. Pearson Studium Lufthansa (2011) Annual Report retrieved from http://www.investor-relations.lufthansa.com Ryanair (2011). Annual report pursuant to section 13 or 15(d) of the securities exchange act of 1934. Retrieved from http://www.ryanair.com/doc/investor/2011/20F_2011.pdf Southwest Airlines (2011)‚ Annual Report Retrieved from http://www.southwest.investorroom
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The smoothie market › Smoothie market & PESTEL analysis › The market trends Situation and evolution of the offer Situation and evolution of the demand The micro environment: Porter’s five forces › The offer › The consumers: segmentation › The distribution channels The competitors › Competitors › Tropicana: the leader › Innocent: the precursor Offer’s description: Marketing Mix 2 Marketing strategy › Segmentation › Target/social style › Positionning
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Business Finance Policy: FINA 380-01 Dr. William Brent February 3rd 2009 JetBlue Airways: IPO Valuation Table of Content I. Statement of Problem II. Alternative Solutions III. Analysis of the Alternatives IV. Final Recommendation V. Appendix I. STATEMENT OF THE PROBLEM David Neeleman‚ CEO of JetBlue Airways and his management team have realized that JetBlue is still making profit despite the many challenges facing the airline industry after the September
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Sam O’Brien‚ C10390017‚ DT366 yr2 Report on the WACC for Fiat motors The WACC is the weighted average cost of capital. It is a calculation of the firms cost of capital taking into account the relevant weight of equity and debt as a proportion of the total. The cost of equity or KE calculated using a risk free rate example German 5yr government bond‚ the firm’s beta and the return on the market. The firm’s beta is a calculation of the firms exposure to the market‚ a beta of less than 1 indicates
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Case Study Thirteen: The anatomy of a strike – British Airways and Unite The industrial dispute between British Airways and Unite (the UK general union with over two million members) in the spring of 2010 provides a fascinating insight into the anatomy of an industrial dispute involving not only an employer and its employees‚ but also the government‚ political parties‚ customers and the media. BA employs about 13‚500 flight attendants of whom about 12‚000 are members of Unite. In February 2010
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María Isabel Carrasco Cara Chards CHRISTIAN AND PAGAN ELEMENTS IN BEOWULF The poem Beowulf is full of Pagan and Christian elements‚ this combination gave place to many discutions about the origin of the poem. On the one hand some scholars have said that this is the result of a transcription made by some monks where they added the christian elements‚ on the other hand it is believed that the poem was written in a period in which the Anglo-Saxons were being converted from their worship of Germanic
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1 million pound spend: 25% in Ryanair shares - currently at c. 3.50 - will be up at 5 in five years time Youngest airplanes (avg age = 3 years)‚ all their fuel costs have been paid for until the end of this year (at a fixed price)‚ they fly larger aircraft on shorter haiul flights‚ which is in demand‚ so recycling of their aircraft will be much easier than say easyjet 15% in agricultural land - world population has just hit the 7bn mark - more mouths to feed. Also‚ the emerging nations diet
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be divided into two categories‚ which involves the business model of Ryanair and service-dominant logic. Toyota motor corporation Australia limited concentrates on wholesaling and manufacturing vehicle and accessories‚ while Mazda Australia Pty limited only focus on wholesaling vehicle. For the reason that these two companies sell cars along with services in exchange for money‚ both of them belong to the business model of Ryanair. For mazda3‚ it is designed as a speedy car with an affordable price
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Aviation Market in Europe 2014-20180280035The Aviation market in Europe includes the Airports and Airlines markets in the region. The market includes some legacy airlines such as Lufthansa and Ryanair and some of the world’s busiest airports such as London Heathrow and Paris Charles de Gaulle. The airports generate a large amount of revenue from both aeronautical and non-aeronautical sources. The Aviation market in Europe facilitates the growth of tourism and trade in the region. Covered in
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If Marketing Is Not Advertising - What Is It? Marketing Framework Market Research and Buyer Behaviour Understanding the behaviour of buyers in your target group is crucial in marketing. Now more than ever‚ success is dependant upon market research and identifying and meeting customer needs at a profit. ‘Zara’ have recently become the world’s largest clothing retailer‚ ‘by focusing on understanding consumer needs and behaviour and by providing value to the customer’. Through intense
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