e-commerce company headquartered in Bangalore‚ Karnataka. It was founded by Sachin Bansal and Binny Bansal in 2007. In its initial years‚ Flipkart focused on online sales of books‚ but it later expanded to electronic goods and a variety of other products. Flipkart offers multiple payment methods like credit card‚ debit card‚ net banking‚ e-gift voucher‚ and the major of all cash on delivery. Flipkart was founded in 2007 by Sachin Bansal and Binny Bansal‚ both alumni of the Indian Institute of Technology
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1.Sachin has asked his flat mate Jason for a $500 loan to cover a portion of his rent and utility costs. Sachin proposes repaying the loan with $300 from each of his next two financial aid disbursements‚ the first 4 months from now and the second 12 months from now. Jason’s alternative is to earn 5% annually in his money market account. Assume there is no risk of default‚ and that compounding is monthly. What is the NPV of the loan? (Enter just the number without the $ sign or a comma; round off
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MARKETING AND CONSUMER PSYCHOLOGY INTRODUCTION Consumers referred to all those individuals who buy products and services either for themselves or on behalf of their households. They can be either users of products or services‚ or responsible for the welfare and wellbeing of those who use them. Consumers buy products or services in order to meet the physical demands of life‚ apart from using‚ purchases to indicate their roles in the society‚ to express their personalities‚ communicate their attitudes
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The project aims to decipher how effectively Coca Cola Company has leveraged consumer behaviour in India. We have considered the challenges that India poses for the marketing of globally produced FMCGs (fast moving consumer goods) followed by observation of how the marketing of Coca Cola has been tailored for the Indian context and on its relative successes. Cultural Factors: Culture is the fundamental determinant of a person’s wants and behaviour (Philip Kotler). India has always been known for
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own life. When women communicate personal‚ they break the silence of oppression and create a powerful force. Urmila Pawar is a noted Dalit writer and feminist. Her memoir “Aaydan” (The Wave of my life: Dalit woman’s memoir) is originally written in Marathi language and later translated in English by Dr. Maya Pandit and Urmilatai become an international personality. In this bold and intimate memoir Pawar share her personal tragedy including interpersonal and inter communal relational clashes and tolerance
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http://www.bhutanmajestictravel.com/news/2012/tashicell-mobile-services-became-available-in-all-20-dzongkhags.html http://www.thimphutech.com/2013/11/bhutans-3g-band-saga-continues.html http://www.telegeography.com/products/commsupdate/articles/2010/08/24/tashicell-plans-nationwide-coverage-by-2011/ Q1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca-Cola India. What specific aspects of the political environment have played
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Quarterly 12(1): 75. 5. Tendulkar‚ D. G. Mahatma‚ vol. 1‚ revised ed.‚ pp. 198-213‚ The Publication Division‚ Ministry of Information and Broadcasting‚ Government of India‚ 1960 6. Tendulkar‚ D. G. Mahatma‚ vol. 2‚ revised ed.‚ The Publication Division‚ Ministry of Information and Broadcasting‚ Government of India‚ 1960 8. Tendulkar‚ D. G. Mahatma‚ vol. 5‚ revised ed.‚ pp. 85-101‚ The Publication Division‚ Ministry of Information and Broadcasting‚ Government of India‚ 1960 9. Tendulkar‚ D. G. Mahatma‚ vol
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RESEARCH includes research articles that focus on the analysis and resolution of managerial and academic issues based on analytical and empirical or case research Executive Summary How Celebrities are Used in Indian Television Commercials Varsha Jain‚ Subhadip Roy‚ Aarzoo Daswani and Mari Sudha The usage of celebrities by the Indian advertising agencies has experienced a phenomenal increase in the last five years. Effective communication between the marketer and the consumers is
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Bengali 8.1%‚ Telugu 7.2%‚ Marathi 7%‚ Tamil 5.9%‚ Urdu 5%‚ Gujarati 4.5%‚ Kannada 3.7%‚ Malayalam 3.2%‚ Oriya 3.2%‚ Punjabi 2.8%‚ Assamese 1.3%‚ Maithili 1.2%‚ other 5.9% note: English enjoys the status of subsidiary official language but is the most important language for national‚ political‚ and commercial communication; Hindi is the most widely spoken language and primary tongue of 41% of the people; there are 14 other official languages: Bengali‚ Telugu‚ Marathi‚ Tamil‚ Urdu‚ Gujarati‚ Malayalam
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Guy LaFleur by Ken Dryden The Forum is disturbingly empty: just a few players sit quietly cocooned away in a dressing room; twenty-five or thirty staff work in distant upstairs offices; throughout the rest of its vast insides a few dozen men are busy washing‚ painting‚ fixing‚ tidying things up. There is one other person. Entering the corridor to the dressing room‚ I hear muffed‚ reverberating sounds from the ice‚ and before I can see who it is‚ I know it’s Lafleur. Like a kid on a backyard rink
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