Sales Management Test Review Chapter 1 * Marketing mix – product‚ distribution‚ price‚ and promotion; used to develop marketing strategy (pg. 66) * Communication mix – personal selling; advertising‚ sales promotion‚ direct marketing‚ and public relations and publicity; used by a firm to communicate with customers (pg. 66) * Role of personal selling – * Society – stimulate economy‚ diffuse innovation * Company – revenue producers (rainmakers)‚ market research/feedback
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OBJECTIVE OF THE REPORT To observe the nature and setup of the organization so as to determine the performance level of the sales managers and how they carry out their marketing functions by laying emphasis on communications. HYPOTHESIS How does communication help the sales managers to plan and implement the sales strategies? METHODOLOGY The method applied for this research based on Causal-Comparison as it investigates a cause and effect relationship between two or more variables‚
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Sales Promotion Techniq Axia College of University of Phoenix Sales Promotion Techniques Sales promotion describes promotional methods using special short-term techniques to persuade members of a target market to respond or undertake certain activity. As a reward‚ marketers offer something of value to those responding generally in the form of lower cost of ownership for a purchased product (e.g.‚ lower purchase price‚ money back) or the inclusion of additional value-added material
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their daughter‚ located at Azcona Street San Carlos City. For some reasons‚ at year 2012 Bonnie and Mark decided to merge Clarette with the JC and MJ enterprise‚ still at Locsin Street. JC and MJ enterprise is currently proposing for a Point of Sale System since the capacity of the store’s products and customers are increasing because of the merging‚ and maybe implemented next year‚ 2014. ORGANIZATIONAL CHART Figure 1 Organizational Chart of JC and MJ Enterprise
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BASELIOS POULOSE II CATHOLICOS COLLEGE BASELIOS MOUNT‚ PIRAVOM – 686 664. DEPARTMENT OF BUSINESS ADMINISTRATION “A STUDY ON THE SCOPE AND DEVELOPMENT OF ONLINE SALES AND PROMOTION” (Provided by Sunlit Lighting Systems Pvt. Ltd Choondy) MANAGEMENT PROJECT Submitted to Mahatma Gandhi University In partial fulfillment of the requirement for the award of degree of “Bachelor of Business Administration” Under the Guidance of Sri. SUSHAN P K Submitted By BY KRISHNAINDU K.S REG.NO
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methods along with advertising. A sales promotion is a promotional method that uses short-term techniques to build awareness and encourage consumers to purchase a product. Sales promotions are specifically designed to persuade a consumer to act in response. The main factors of sales promotion apart are that it involves a short-term value offer and the consumer must perform some activity in order to be qualified to receive that value offer. Two Key GroupsAlthough sales promotion classified as business-to-business
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1: Introduction to Sales Management in the Twenty-First Century Change is the Central Theme in Sales Management Today 1 Learning Objectives 3 Sales Management in the Twenty-first Century 3 Innovation Fuels Success in Selling Today 4 Sales Effectiveness Is Enhanced through Technology 4 Leadership Is a Key Component in Sales Management Success 6 Sales Management Is a Global Endeavor 7 Ethics Underlies All Selling and Sales Management Activities 8 What is Involved in Sales Management 8 Selling
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Personal sales is executed with a combination and deep understating of the marketing approach‚ persuasion techniques and utilizing emotional intelligence to match specific needs of the product-customer relationship. Building a service based product such as most in the hospitality sector‚ personal sales happens along every step from a guest booking a reservation to the check out ensuring in quality relationship. By the use of sales management with organized structure and personal selling with the
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findings which should include: a) A discussion about the key components of the product and how the product mix contributes to sales and profit (ref. 1.1‚ 1.2) b) An assessment on how market segmentation contribute to maximise sales (ref. 1.3) Task B Research report describing the external sales development techniques Carry out an individual research into external sales techniques using the same hotel you selected for task A and produce a written report of your findings which should include: a)
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Chapter 1 I - Background of the study Point of sale is the place where a retail transaction is completed. It is the point at which a customer makes a payment to the merchant in exchange for goods or services. At the point of sale the retailer would calculate the amount owed by the customer and provide options for the customer to make payment. The merchant will also normally issue a receipt for the transaction. Base in our research‚ the oldest‚ simplest POS system is the cash register‚ but there
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