sales development and Merchandising
Task A Research report describing the elements of the product in a business and services context
After selecting a hotel of your choice, carry out an individual research into the element of the product of this hotel, and produce a written report of your findings which should include:
a) A discussion about the key components of the product and how the product mix contributes to sales and profit (ref. 1.1, 1.2)
b) An assessment on how market segmentation contribute to maximise sales (ref. 1.3)
Task B Research report describing the external sales development techniques
Carry out an individual research into external sales techniques using the same hotel you selected for task A and produce a written report of your findings which should include:
a) A discussion about the factors affecting buyer behaviour (ref. 2.1)
b) An assessment of the advertising media that could be used for sales development situations (ref. 2.2)
c) An evaluation of the use of external merchandising to maximise customer volumes (ref. 2.3)
Task C Research report describing the internal sales promotion and merchandising
Carry out an individual research into internal sales techniques using the same hotel you selected for task A and produce a written report of your findings which should include:
a) An assessment of the influence of design and layout on customer spending (ref. 3.1)
b) A review and evaluation of the effectiveness of internal merchandising materials(ref 3.2)
c) An evaluation of different promotional activities according to different scenarios (ref. 3.3)
Task D Research report describing the role of staff in maximising sales
Carry out an individual research into the role of staff in sales using the same hotel you selected for task A and produce a written report of your findings which should include:
a) An evaluation of personal selling techniques (ref. 4.1)
b) A discussion about the influence of operational design on sales revenue (ref 4.2)
c) Key principles that should
After selecting a hotel of your choice, carry out an individual research into the element of the product of this hotel, and produce a written report of your findings which should include:
a) A discussion about the key components of the product and how the product mix contributes to sales and profit (ref. 1.1, 1.2)
b) An assessment on how market segmentation contribute to maximise sales (ref. 1.3)
Task B Research report describing the external sales development techniques
Carry out an individual research into external sales techniques using the same hotel you selected for task A and produce a written report of your findings which should include:
a) A discussion about the factors affecting buyer behaviour (ref. 2.1)
b) An assessment of the advertising media that could be used for sales development situations (ref. 2.2)
c) An evaluation of the use of external merchandising to maximise customer volumes (ref. 2.3)
Task C Research report describing the internal sales promotion and merchandising
Carry out an individual research into internal sales techniques using the same hotel you selected for task A and produce a written report of your findings which should include:
a) An assessment of the influence of design and layout on customer spending (ref. 3.1)
b) A review and evaluation of the effectiveness of internal merchandising materials(ref 3.2)
c) An evaluation of different promotional activities according to different scenarios (ref. 3.3)
Task D Research report describing the role of staff in maximising sales
Carry out an individual research into the role of staff in sales using the same hotel you selected for task A and produce a written report of your findings which should include:
a) An evaluation of personal selling techniques (ref. 4.1)
b) A discussion about the influence of operational design on sales revenue (ref 4.2)
c) Key principles that should