What is Unica campaign? Campaign is a communication suite that allows highly specific targeted offers to be presented to customers via outbound channels. • Reduce campaign cycle time and time-to-market and increase campaign volumes. • Reduce costs of marketing campaigns. • Improve response rates and business results by increasing the precision of campaign targeting. • Deepen customer relationships‚ loyalty and lifetime value. • Enable cross-channel marketing by using centralized decisioning
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Definition of the Problem (1) A few years ago‚ I watched a terrifying story on ABC’s 20/20. It was a story about a teenage girl who had gotten pregnant. She successfully managed to keep her pregnancy from everyone‚ even her immediate family. She secretly gave birth to a baby girl -- by herself -- at the basement of her house. Out of fear‚ she covered the baby with a blanket and the baby died. There was an investigation and trial on the teenage girl‚ whether she should be convicted of murder
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CONTENTS 1. INRODUCTION Page No. An Overview Mission of the Project Background Study The Organization Profile Study on Existing System 2. SYSTEM ANALYSIS Study on Proposed System Defining the problem Developing Solution Strategies User Requirement Specification Software Requirement Specification System Specification
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an Italian economist credited with establishing the Pareto Principle. Pareto charts provide facts and insights necessary for setting priorities. Pareto charts assist teams to focus on the smaller number of the causes of problems in order to aid in decision making. Pareto charts organize and display information. They are a form of vertical bar chart. Attributes are discussed. Suggestions on when to use a Pareto chart are made. Pareto analysis is one way to determine major causes of particular
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Marketing communications strategy Communications mix [tools and media] Scheduling and Implementation Evaluation and Control Integration of all the tools and media Background of Hotel Purbani Int. Ltd. and the Brand: Hotel Purbani Int. Ltd. Was built in 1964‚ an exotic 3 star standard hotel ideally located in the Center of Dhaka City. Their service with a smile and their commitment to ensuring you feel at home away from home‚ just some of the reasons why you will be comfortably taken
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Effective Organizations (Organization Development) ________________________________________ Reducing the number of management levels can improve the speed and accuracy of communication. Organizations that have many levels of management process information slowly. Plus the information gets filtered along the way‚ often for political reasons which can conflict with the overall good of the organization. Processing information quickly and accurately‚ then acting upon what is learned‚ is critical
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ten Holiday Inns in Georgia‚ eight hotels of different types in Canada‚ and one property in the Caribbean. It also owns two Quality Inns in Georgia. Dave Collins and his managers got together to define their mission and goals and to set strategic plans. As they began their strategic planning session‚ the consultant they had hired suggested that each describe what he or she wanted for the com- pany’s domestic operations in the next ten years—how many hotels it should own‚ where to locate them
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Business Support Systems The BSS helps an enterprise or organization to secure revenue and quality while supporting many business functions‚ including marketing‚ product offerings‚ sales‚ contracting‚ and delivery of goods and services. For the purposes of this article‚ an enterprise typically refers to a telecommunications operator. However‚ it could also be a content provider‚ service provider‚ search engine or some such actor in the new business world. As well designed BSS helps an enterprise
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CASE STUDY: A leading three start hotel case study A three -star hotel located in Delhi has been experiencing a deline in its occupancy during the past one year.The management has recently reviewed the problem andis seriously considering to attract business executives as also to provide adequate facilities for holding business conferences ‚workshops etc.Since this world involve some renovation of the existing buliding in addition to new furniture and equipment‚the management wants to be cautious
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1.1 Pendahuluan Penyelidikan selalu dikaitkan dengan data numerika. Melalui penyelidikan kuantitatif‚ data numerika yang dikumpul dianalisis dengan menggunakan ujian statistik. Variabel-variabel dalam sesuatu fenomena di bawah kajian dioperasikan dan masalah kajian dinyatakan dalam bentuk hipotesis. Oleh itu sebelum penyelidik memulakan kajian merea perlulah mematuhi beberapa peringkat prosedur menjalan penyelidikan. Semua ini dapaat diringkaskan sebagaiman di bawah: i. Mengenal pasti
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