"Samsung electronics co global marketing operations" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 24 of 50 - About 500 Essays
  • Best Essays

    responsibilities for the nature and the society. Background In 1999‚ Inner Mongolia Mengniu Dairy (Group) Co.‚ Ltd. founded by Mr Niu Gensheng‚ a former employee of Yili‚ another Inner Mongolian dairy giant which is now Mengniu’s largest competitor. It headquarters in the core of China Dairy Capital Shengle Economic Zone in Helingeer County of Huhhot‚ Inner Mongolia. Mengniu Dairy (Group) Co.‚ Ltd. (Mengniu Dairy Group) has a total asset of RMB 8 billion and 30‚000 employees‚ and the production capacity

    Premium Milk

    • 1261 Words
    • 6 Pages
    Best Essays
  • Good Essays

    samsung case

    • 937 Words
    • 4 Pages

    Samsung Electronics Questions 1. Why should Samsung globalize? Globalization should consider as Samsung’s second strategy‚ as Kim mentioned in the article. The world becomes a single market‚ which is associated with globalized resources and systems. Globalization should consider as a beneficial and efficient plan for the company. First of all‚ when Samsung goes globalSamsung can gain greater market share‚ increase sales and profits. In the case study‚ the article mentions that not only there’s

    Premium Investment Foreign direct investment International economics

    • 937 Words
    • 4 Pages
    Good Essays
  • Best Essays

    Samsung Group

    • 2429 Words
    • 10 Pages

    Samsung group is a multinational company located in South Korea. It was founded in 1938 by Lee Byung-chull and since then great changes took place). At the beginning Samsung was a small trading company with forty employees. After the Korean War in 1954 Samsung grown up and entered several industries. It will take about three decades since its creation (1938) before it enters the electronics industry. Moreover‚ it will take another three decades to rise into a multinational organisation (1990). It

    Premium Samsung Group Strategic management Samsung Electronics

    • 2429 Words
    • 10 Pages
    Best Essays
  • Good Essays

    Samsung Strategic Management

    • 6162 Words
    • 25 Pages

    1. Background The Samsung Group was founded by Byung-Chull Lee in 1938‚ in Taegu‚ Korea‚ as an exporter of dried fish‚ vegetables and fruits. Byung later established flour mills under the name Samsung‚ which means three stars in Korean language. He also produced confectionery machines in this period. In 1951‚ Samsung Moolsan‚ a holding company‚ was established which later The building of Samsung Sanghoe in Daegu in 1930s became Samsung Corp. in 1953‚ Cheil Sugar Manufacturing Co. was set up‚ which

    Premium Samsung Group Samsung Electronics

    • 6162 Words
    • 25 Pages
    Good Essays
  • Best Essays

    Samsung Environtment

    • 2353 Words
    • 10 Pages

    References 11 6.Group Task Report 13 Introduction of Samsung For over 70 years‚ Samsung has been dedicated to making a better world through diverse businesses that today span advanced technology‚ semiconductors‚ skyscraper and plant construction‚ petrochemicals‚ fashion‚ medicine‚ finance‚ hotels‚ and more. Our flagship company‚ Samsung Electronics‚ leads the global market in high-tech electronics manufacturing and digital media.(Samsung‚ 2012) Through innovative‚ reliable products and services;

    Premium Smartphone Samsung Group Customer service

    • 2353 Words
    • 10 Pages
    Best Essays
  • Satisfactory Essays

    BRANDING AND PRODUCT DECISIONS IN GLOBAL MARKETING 5 2.1 Concept/Topic Overview (Product and Branding Concept) 5-6 2.2 Maslow Hierarchy of Needs Impact on Global Buyers 6-7 2.3 Country of Origin as Brand Element 7 2.4 Strategic Alternative towards Global Product Planning 7-8 2.5 New Product in Global Marketing 8 2.6 Case Example 8-9 3. CHAPTER 11: PRICING DECISION 10 3.1 Concept/Topic Overview (Pricing Concept) 10 3.2 Pricing Objective and Strategies in Global Market 10-11 3.3 Environmental

    Premium Marketing Pricing

    • 5420 Words
    • 22 Pages
    Satisfactory Essays
  • Powerful Essays

    p&g global marketing

    • 5220 Words
    • 16 Pages

    NUAD MN303 STRATEGIC MARKETING CA (40%) DARA O ’REILLY DALY 4th NOVEMBER 2013 We hereby declare this was a group assignment and is free from plagiarism. Alannah McLaughlin 11417828 ____________________ Martin O ’Connor 11401312 _____________________ Philip King 10302791 ___________________ Mark Ellis 13186892 __________________ Sean Hanlon 11532727 ________________________ Word Count: 4843 Inc. Bibliography QUESTION ONE: Fact or fiction; Environmental Marketing really has the potential

    Premium Marketing Sustainability

    • 5220 Words
    • 16 Pages
    Powerful Essays
  • Good Essays

    Global Marketing and R&D

    • 7642 Words
    • 31 Pages

    Global Marketing and R & D Chapter Outline OPENING CASE: Dove – Building a Global Brand INTRODUCTION THE GLOBALIZATION OF MARKETS AND BRANDS MARKET SEGMENTATION Management Focus: Marketing to Black Brazil PRODUCT ATTRIBUTES Cultural Differences Economic Development Product and Technical Standards DISTRIBUTION STRATEGY Differences between Countries Choosing a Distribution Strategy COMMUNICATION STRATEGY Barriers to International

    Premium Marketing

    • 7642 Words
    • 31 Pages
    Good Essays
  • Good Essays

    HKUST GLOBAL MARKETING

    • 3096 Words
    • 13 Pages

    MGMT1120-Fall semester 2013 MGMT 1120: Developing the Leader in You Fall Semester 2013 Department of Management School of Business and Management The Hong Kong University of Science & Technology Course Website: http://lmes2.ust.hk/portal Class Meetings L1 - Mondays / Wednesdays L2 - Mondays / Wednesdays 10:30 - 11:50 12:00 - 13:20 Room G001 (LSK) Room G001 (LSK) As a precaution against any unnecessary administrative problem and for good order sake‚ you must attend

    Premium Leadership 1967

    • 3096 Words
    • 13 Pages
    Good Essays
  • Powerful Essays

    3.0 Internal Environment of Samsung 3.1 Resources 3.1.1 Tangible resources In 2009‚ Samsung Electronics has reached $ 110.2 billion market capitalization‚ for the first time beyond Intel‚ the world’s largest semiconductor manufacturer revenue‚ Samsung in 2009 to $ 117.8 billion in annual sales‚ revenue has surpassed HP as the world’s largest electronics company‚ is the world’s first two big chip plant‚ second in size only Intel 2008 is to have up to 21 products in the world market share in the

    Premium Lee Kun-hee Samsung Group Strategic management

    • 1725 Words
    • 7 Pages
    Powerful Essays
Page 1 21 22 23 24 25 26 27 28 50