Case Study I - Barbie 7 April 2011 This case study will examine five questions affecting the marketing of Barbie. It will consider the environmental factors affecting Barbie‚ a SWOT analysis‚ her position and the implications of it in the BCG Matrix‚ her target market‚ and my strategy if I was product manager of the Barbie line. 1. A number of environmental factors impact Barbie. Regarding the environmental factor of competition‚ Barbie has two major competitors -- dolls from Spin
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Discuss how Samsung differentiates its product from its competitors. In making themselves one of the most quality and innovative brands within the electronics industry‚ Samsung strives to be sustainable and achieving a sustainable competitive advantage by ensuring it remains as the leader within the digital market. Samsung has differentiated its products from its competitors from a platform of three categories. These categories are product attributes‚ firm linkages‚ and firm-customer relationships
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Calibro is a company majoring in the development and production of pharmaceuticals. It is headquartered in Switzerland. Since the company aims at developing‚ improving and producing pharmaceuticals‚ intense research is an essential requirement for the company. It has established research laboratories in various countries in Europe. Teams of research specialists are entrusted with the core role of researching and improving pharmaceuticals. Recently‚ the research team was working on a new drug development
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w1. Johnson Co. prepared the following reconciliation of its pretax F/S income to taxable income for the year ended 12/31/94‚ its first year of operations: Pretax financial income 160‚000 Nontaxable interest rcvd on municipal securities (5‚000) LT loss accrual in excess of deductible amount 10‚000 Depr. in excess of F/S amt (25‚000) Taxable income 140‚000 Johnson’s tax rate for 1994 is 40%
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1. Purpose. The Army needed a vehicle that would help defeat the on-going threat in the new operational battlefield. Operation Iraqi Freedom and Operation Enduring Freedom called for a vehicle that would be able to absorb the impact of an Improvise Explosive Device (IED) and the Department of Defense did not have a vehicle in their inventory that would fit the needs of the units on the ground. Since the insurgents relied on these IED‚ their greatest causality producer‚ without having to actively
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Operation Gothic Serpent (OGS)‚ the manhunt for Mohamed Farrah Aidid (MFA)‚ leader of the Somali National Alliance (SNA)‚ commenced on 3 October 1993 and ended on 4 October 1993. Task Force Ranger’s (TFR) mission targeted the so-called Black Sea slum district‚ near the Bakara Market‚ to capture two of MFA’s key lieutenants near the Olympic Hotel. On the afternoon of 3 October 1993‚ Helicopters carrying assault and blocking forces launched around 1530 from the task force compound at the western
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suits Rendell Company plus some additional control system in attaining the company’s main objectives. We will be also tackling the roles‚ functions and responsibilities of a controller in an organization. This case takes us into Rendell Company which is currently having problems between the corporate controller and the divisional controller. We assessed the advantages and disadvantages of the organization structure of Martex whether it can be applied and be implemented to Rendell Company in order to
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Company Q The Achilles heel of most business is profit‚ the ability to keep up those margins and cut losses. Company Q’s bottom line was too shallow resulting in the closing of two stores. Both locations were in heavy metropolitan areas with high crime rates and poor neighborhoods. Such actions can have a ripple effect on the community‚ causing current issues to intensify while adding to unemployment. Poverty that already existed within the community will be more prevalent now. The increase
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Established in 1967 as RTI‚ the Greatwide Company has become one of the best carriage and logistics company in the United States. Throughout the years‚ it has improved its services through the acquisition of Total Distribution‚ Nordstrom Freight Corporation‚ Dallas Mavis‚ Am-Can‚ Cargo-Master‚ Southpoint‚ and YGC logistics. With its fleet of more than 5‚000 trucks‚ Greatwide is always in the search for dedicated and reliable drivers. If you have what it takes to be part of the team‚ then try for
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CASE 1: LG Vs SAMSUNG Question 1 Why do you think LG lost its lead in the consumer electronics sector in India to SAMSUNG? From the cases LG misinterpret the customer needs. LG was to focus on its appliances categories such as fridge and any other in-house appliances which is an item that people do not buy every day‚ while Samsung do not focus into one category. Unlike fridge the mobile phone market is emerging like a wild fire‚ this is because majority of people change their mobile phone once
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