Motivation of Employee People join and work in organization to satisfy their needs. They are fascinated to organizations that have the funds of rewarding their wants. These wealth are called “incentives (compensation‚ benefits)” (M. Maccoby‚ 9) of rewards; organizations use them to initiate people to contribute their efforts on the way to achieve organizational goals. The continued existence of an organization depends on its capability to attract and stimulate people to accomplish these individual
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This is a case study report on Samsung China ‘The introduction of color TV’. The main focus of this report analyzes the information provided by Samsung’s official website and the printed text provided by the unit coordinator; Professor David Zhang. This report will first identify the primary and secondary problems‚ followed by a PEST analysis which will consist of the 4 aspects of political‚ environmental‚ social and technological issues. Based on the findings from the PEST analysis‚ this report
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Employee motivation is the level of energy‚ commitment‚ and creativity that a company’s workers apply to their jobs. In the increasingly competitive business environment of recent years‚ finding ways to motivate employees has become a pressing concern for many managers. In fact‚ a number of different theories and methods of employee motivation have emerged‚ ranging from monetary incentives to increased involvement and empowerment. Employee motivation can sometimes be particularly problematic for
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considered as an important factor which is used in improving employee performance thus helping any business or organization to achieve its long term objectives. Leaders can use their positions to motivate employees through incentives and recognition. Consequently‚ performance of the employees can also be awarded through cash incentives as it improves the morale for employees to increase their capabilities. The long term impact of employee motivation is increase of performance which is evident in productivity
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MARKETING PLAN FOR A NEW PRODUCT: PIZZA HUT’S ‘INSTA PIZZ’ (FROZEN PIZZA) [pic] MARKETING MANAGEMENT MKT-201 Prepared For AFREEN CHOWDHURY Lecturer Department of Business Administration East West University PREPARED By FAHMID KHAN ID# 2008-2-10-178 Date of submission: 15 April 2010 April 15‚ 2010 AFREEN CHOWDHURY Lecturer Department of Business Administration East West University Bangladesh Subject: “Submission of the marketing plan.” Dear Madam: It
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The current issue and full text archive of this journal is available at www.emeraldinsight.com/0309-0566.htm EJM 44‚7/8 Consumer responses to brand extensions: a comprehensive model ´ ´ Eva Martınez and Jose M. Pina ´ Facultad de Ciencias Economicas y Empresariales‚ The University of Zaragoza‚ Zaragoza‚ Spain Abstract Purpose – This paper aims to understand the reciprocal spill-over effects of brand extensions by testing a comprehensive model that gathers both the brand extension evaluation
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In past two years‚ Samsung and Apple‚ the two leading companies have been in tough competition with each other for better technology. The competition has existed for providing more advanced phone sets‚ laptops and other technological products. More recently the competition of technology has shifted to tablets‚ which is currently more in demand by the end users. Both companies are always pushing their best to provide customers with more advanced systems and capture the maximum customer base. Although
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examines the adaptation of the customer personality and brand personality and the effect of it on Attitudinal and behavioural loyalty and brand equity in the mobile phone industry in Tehran. Sample of study is 400 actual and potential customers of Samsung mobile in Tehran. The results show that adoption of brand personality and personality traits improve attitude and behavioural loyalty brand and brand equity. Keywords: Consumer Personality Trait‚ Brand Personality‚ Brand Loyalty‚ Brand Equity DOI:10
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“AN STUDY ON EMPLOYEE MOTIVATION AT TAURUS AUTOMATION” PROJECT REPORT Submitted to the UNIVERSITY OF MADRAS In the partial fulfillment of the requirement for the award of the degree BBA (BACHELOR OF BUSINESS ADMINISTRATION) PROJECT CODE : MAM6Q Submitted by P.Saranya -(Reg-non NK13483) Under the guidance of Mrs. S.V.HARSHINI‚ MBA.‚ M.Phil.‚ NET (ASST PROFESSOR - MANAGEMENT SCIENCE DEPARTMENT) DEPARTMENT OF MANAGEMENT SCIENCE J
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BACKGROUND OF THE STUDY In many organizations‚ motivating employees was seen as a problem for managers. Motivation as defined by Graham and Bennett (1998)‚ consists of all the drives‚ forces and influences – conscious or unconscious – that cause an employee to want to achieve certain aims. Employees who feel motivated to work are likely to be persistent and turn out high quality work that they willingly undertake. Additionally‚ the motivation theory also explains that people at work behave in the
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