Analysis of Energy Drinks in Pakistan Marketing Research 4/19/2011 SZABIST Group Members Ali Abbas Amin Qureshi Azam Naz Qizal Shehzad Executive Summary We were assigned the job of analyzing the Energy Drink sector so that we can predict its trend and give an investment decision to a financer‚ who has got enough money and want to invest in this sector. We started our research and it was based on an immature market which lacks education regarding energy drinks. Also there are numerous
Premium Marketing Energy drink
market share of energy drinks market. Fitting in the Spanish market by adapting to the philosophy of energy drinks. Market Entry Mode The choice of entry mode: The market entry of Red Bull was rooted firmly in its brand identity in the Spanish market. Red bull Cola has big chances to meet the needs of Spaniards. Red Bull Company should start launching the new flavor cola in the Spanish market given the fact that Spain is a high income country and energy drink products have such
Premium Marketing Red Bull Energy drink
within the energy drink industry‚ it is important to define the energy drink industry itself. Red Bull is an energy drink‚ which is defined as‚ “beverages that contain‚ besides calories‚ caffeine in combination with other presumed energy-enhancing ingredients such as taurine‚ herbal extracts‚ and B vitamins‚” (Heckman‚ Sherry‚ & De Mejia‚ 2010). The same article places energy drinks in the “functional” category of drinks‚ a category that also includes‚ but is not limited to‚ sports drinks and work-out
Premium Red Bull Energy drink
B.‚ & Overton‚ R.. (2007). A survey of energy drink consumption patterns among college students. Nutrition Journal‚(6)‚ p35-41‚ doi:10.1186/1475-2891-6-35 Brasel‚ S Bumgardner‚W. (2012). About.com. Dangers of Energy Drinks. Retrieved February 24‚ 2012. From http://www.walking.about.com/od/fluids/a/caffeineenergy.htm. Van Dusen‚ A. (2008). Know What’s in Your Energy Drink. Retrieved Feb. 28‚ 2012‚ from http://www.forbes.com/2008/09/23/energy-caffeine-drink-forbeslife-cx_avd_0924health.html The Economist
Premium Red Bull Energy drink
Introduction We are introducing monster energy drink. Monster Energy drink is a soft drink advertised as boosting energy. This drink usually does not emphasize energy derived from the calories. They contain‚ but rather through a choice of caffeine‚ vitamins‚ and herbal supplements the manufacturer has combined. The special herbs and ingredients used in this energy drink are mostly from Chinese herb stock. We targeted both gender male & female and we used most effective techniques for our product
Premium Marketing Coca-Cola Caffeine
the energy drinks market. Red Bull 2007 sales figures showed the brand’s continued growth in the UK energy drink market‚ with end of year sales of 329.5 million cans; an increase of 14%‚ or over 40 million cans‚ year on year. Despite a slowdown in soft drinks sales overall‚ the energy drinks sector itself has continued to thrive‚ growing by 22% in the off trade year on year. Red Bull has a 27% share‚ according to Nielsen “We’re very fortunate‚ our product does something. It’s an energy drink and
Premium Marketing Energy drink
this drink is better known as Red Bull. Selling over a billion cans a year and available in over 72 countries‚ Red Bull is the number one energy drink worldwide‚ and the third biggest soft drink* in the U.K. Red Bull has been scientifically proven to support the metabolism‚ improve endurance and alertness as well as increase physical and mental endurance as well as increase feelings of well-being‚ in short - to stimulate body and mind! And with an 85% share of the functional energy drinks market
Premium Red Bull Energy drink Caffeine
the language‚ cultural and other needs of a specific target market (Ishida‚ W3C‚ Miller‚ Boeing‚ 2005). It is to believe that Red Bull is using globalization strategy in overall marketing strategy based on Red Bull had built an image as a trendy energy drink where approaching target are young adults and young professionals aged between 16 to 29 worldwide. Red Bull claims that they are not selling beverage but selling ‘a way of life’ which catches younger generation attention. Strategy such as promote
Premium Red Bull Coca-Cola Soft drink
has to adapt its product and marketing to different cultures. The Austrian entrepreneur Dietrich Mateschitz founded Red Bull in 1984‚ realising that the trend of drinking “tonic water” in Asia could mean a market niche in Europe. He discovered the drink Krating Daeng in Thailand and made a license agreement with TC Pharmaceuticals to market the product in Europe (Pearson Education Canada‚ 2007). In 2010‚ the company’s turnover reached 3‚8 bn. Euros by selling more than 4 bn. cans of Red Bull worldwide
Premium Red Bull Caffeine Energy drink
A Bull ’s Market - the marketing of Red Bull energy drink Red Bull‚ Austria ’s biggest export since Arnold Schwarzenegger‚ has methodically created and dominated the energy drink category much in the way players of the board game Risk would defeat their opponents. Dietrich Mateschitz‚ the owner of Red Bull International‚ created the highly caffeinated beverage in 1987. Five years later‚ the drink spread into neighboring countries like Hungary and Slovenia‚ followed by Germany and Switzerland.
Premium Red Bull Caffeine Energy drink