SCALING TECHNIQUES Learning Objectives Concept of Measurement and Scaling Different Scales in Measurement and their properties Introduction of different type of scaling Techniques Comparative ‚ non comparative Continuous ‚Special Rating scales Mathematically derived scales How to Choose a scale Concepts Why do we do scaling? The most common reason for doing scaling is for scoring purposes. When a participant gives their responses to a set of items‚ we often would like
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Ad Hominem An argument based on the failings of an adversary rather than on the merits of the case; a logical fallacy that involves a personal attack. Allegory Extending a metaphor so that objects‚ persons‚ and actions in a text are equated with meanings that lie outside the text. Alliteration The repetition of an initial consonant sound. Allusion A brief‚ usually indirect reference to a person‚ place‚ or event--real or fictional. Ambiguity The presence of two or more possible meanings
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Out of the numerous techniques that are available for writers‚ persuasive and literary techniques are most commonly used in writings like Martin Luther King Jr’s “Letter from a Birmingham Jail” and Barack Obama’s election night victory speech. “Letters from a Birmingham Jail” has many examples of each type of persuasive techniques‚ and it includes literary techniques like allusions and figurative language. When King states that Birmingham is one of the most thoroughly segregated cities in
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An Argument for Objective List Theory Richard Cunningham University of South Carolina Thesis: “The good life.” Many strive to obtain it‚ but what is “the good life” exactly? A pervasive topic indeed‚ one that involves a variety of discussion‚ most of which revolves around one question: What is good? Fortunately‚ a variety of philosophical theories exist which attempt to answer‚ or at the very least explain‚ this very question. In particular‚ three theories (Hedonism‚ Desire Satisfaction
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the essay‚ “Death’s Waiting List”‚ Sally Satel argues that morality will not persevere through this world of self interest ‚ so an incentive program needs to be instituted. At first glance‚ this essay draws the reader in with its heavily persuasive sentimentalism‚ but when readers take a closer look they will notice the substantial quantities of fallacies‚ the lack of sufficient evidence‚ and the poor consideration of counter-arguments. In her essay‚ “Death’s Waiting List”‚ Sally Satel recommends
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Minjoo Song Professor. Sanders ENG123 February 24‚ 2014 Belief Statement List/ One Paragraph/ Writing Exercise 1. I believe in God 2. I believe in power of Pray 3. I believe in love 4. I believe in luck 5. I believe in destiny 6. I believe in intuition 7. I believe in my family 8. I believe in my best friends 9. I believe in Déjà vu 10. I believe in existence of UFO 11. I believe in reincarnation 12. I believe that my grandmother can live over 100 years old 13. I believe in
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DOCTORAL THESIS TOPIC; Applied relaxation‚ hypnotherapy and ultradian rhythms; as central to the applied healing arts‚ throughout the lifespan. THESIS METHODOLOGY; A literature search and critical analysis‚ with conclusions suited to later peer review by professional psychologists. THE FOCUS OF THE THESIS is to assist in the understanding the psychobiology of mind-body interactions‚ and the application of this understanding to develop practices of hypnosis in the healing of endocrine and affect
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MCCS-N 1 01 August 2011 MEMORANDUM FOR: Students SUBJECT: Packing List PACKING LIST General Information 1. The primary uniform for the course is the ACU. All uniforms are worn IAW AR 670-1‚ and applicable ALARACTs and http://www.armyg1.army.mil/hr/uniform/ . Recourse for the new ASU is http://www.army.mil/asu/. During the course you will spend three days in the field. We recommend you bring an extra pair of boots and wet weather gear‚ including overshoes. Bring
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O’Shaughnessy‚ John and Nicholas Jackson O’Shaughnessy. Persuasion in Advertising. London and New York: Routledge‚ 2004. Patton‚ Michael. Qualitative Evaluation and Research Methods. Newbury Dark‚ Ca.: Sage‚ 1990. Sanchez‚ C. A. Methods and Techniques of Research. Revised Ed. Philippines: REX Printing Company‚ 2002. Schiffrin‚ Deborah. Approaches to Discourse. Oxford: Blackwell‚ 1994. Sharpe‚ Deborah T. The Psychology of Color and Design. USA: Nelson-Hall Company‚ 1974. Tellis‚
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