Introduction Hong Kong is famous for the hotel industry‚ and many people want to work in this industry. However‚ what really attract them to work for the hotel? Previous study shows that for the Asian countries such as Hong Kong‚ Japan the money is their primary goals for working. (Lam 2001 p.157). In different culture‚ they have different goal they are aim. As the Asian have a higher expect for the money as their concern‚ it is normal‚ because in Asia‚ their income and their expense are never get
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Is the Say of ‘Hong Kong Media Good; Mainland Media Bad’ Completely True? Although the rank of freedom of Hong Kong media is much higher than that of China‚ there are some exceptions to the general rule which states Hong Kong media are free whereas the mainland media are not free. On 6 June 12‚ a Tianamen Square dissident‚ Li Wangyang was found to commit suicide by hanging himself in the Hunan hospital without leaving any note. The suspect of Li’s death evokes all Hong Kong media to report
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(2005) 539–548 Relationship between tourism and cultural heritage management: evidence from Hong Kong$ Bob McKerchera‚*‚ Pamela S. Y. Hoa‚ Hilary du Crosb b a School of Hotel and Tourism Management‚ The Hong Kong Polytechnic University‚ Hung Hom‚ Kowloon‚ Hong Kong Department of Geography‚ The University of Hong Kong/School of Hotel and Tourism Management‚ The Hong Kong Polytechnic University‚ Hong Kong Received 24 November 2003; accepted 4 February 2004 Abstract This paper examines the nature
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Master of Arts (Global Communication) The Chinese University of Hong Kong School of Journalism and Communication The School of Journalism and Communication at the Chinese University of Hong Kong launched the M.A. in Global Communication program in 2005. Being one of the first of its kind‚ this program focuses on international and China-specific phenomena related to globalization and communication and provides enhanced learning for those who endeavor to work in areas such as media‚ education
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of educations. As the technology improved‚ people may easier to get those related information from the web or others. It might be one of the fact leads people try to experience sexual intercourse before marry and even in underage. In the current Hong Kong society‚ this is not uncommon that there is an underage pregnancy victim in primary and secondary school. Most of the underage pregnancy victims are not know the right way to handle it. According to Mother’s Choice‚ there is around 1000 expectant
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Market segmentation Market segmentation is simply a modern marketing strategy in which the market for your customers are divided in various several groups and segments based on some major key factors such as demographic‚ geographic‚ psychological and behavioural factors. By dividing the market‚ the sellers that that try to deliver good value to their customers will be able to have better understanding of their target audience and thereby make their marketing more effective. Market segmentation also
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To reach different markets or to promote your products to different locations or people one has to use a method called market segmentation. "Market segmentation describes the division of a market into homogenous groups which will respond differently to promotions‚ communications‚ advertising and other marketing mix variable" (Cumming). Market segmentation is extremely important for companies around the world. If a company doesn’t research the area in which they are going to market or they put
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Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs‚ and then designing and implementing strategies to target their needs and desires using media channels and other touch-points that best allow to reach them. Market segments allow companies to create product differentiation strategies to target them. Criteria for segmenting An ideal market segment meets all of the following criteria: * It is possible to measure
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What are Segmentation Variables? To understand what segmentation variables in marketing are‚ it helps to first know what market segmentation is. Market segmentation is the analysis of population demographics so they can be categorized in specific ways. These specific ways of categorization in market segmentation are why segmentation variables are needed and used. Four (4) groups of Segmentation Variables – 1. Geographic segmentation is based on variables such as: • Region: this kind of
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Market Segmentation Strategy‚ Competitive Advantage‚ and Public Policy Market Segmentation Strategy‚ Competitive Advantage‚ and Public Policy: Grounding Segmentation Strategy in Resource-Advantage Theory Shelby D. Hunt & Dennis B. Arnett Abstract Market segmentation is one of the most widely accepted concepts in marketing. Its fundamental thesis is that‚ to achieve competitive advantage and‚ thereby‚ superior financial performance‚ firms should (1) identify segments of demand‚ (2) target specific
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