Case Analysis of Sephora Direct MAR 6815 December 4‚ 2013 Problem Statement The main issue with Sephora Direct is that Julie Bornstein‚ Senior Vice President of Sephora Direct‚ wants to double the budget for social media‚ video‚ and mobile in 2011. For the funding to be doubled‚ Bornstein must first convince David Suliteanu‚ President and CEO of Sephora USA. To convince Suliteanu‚ Bornstein’s team must identify what the company could gain from “winning” in the social
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11/4/2012 | | MARKETING REPORT | | MARKETING REPORT | Table of Content: * Introduction * Company overview * Market Trend Analysis * Political * Economic * Socio –Cultural * Technological * Environmental * Legal * Industry Trend Analysis * Threat of entry * Supplier Power * Customer Power * Buyer power * Threat of substitute products * Rivalry among existing firms * Customer * SWOT * Strengths * Weaknesses * Opportunities
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Case Analysis: Sephora Direct: Investing in Social Media‚ Video and Mobile Track 1 – Due 2/19 Yubin Kwon / Barret England/ Tuesday 4:30PM Company Background/ History and Growth Started as a single perfume shop in France by Dominique Mandonnaud in 1969‚ Sephora was designed for customer to assist themselves with multiple brand products as Mandonnaud rebranded his combined set of stores. Mandonnaud expanded the chain throughout France and acquired 8% of total French retail perfume market and
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Sephora Direct 1. Assuming she receives the additional funding‚ how should Bornstein allocate her budget across the various digital categories? Given that the additional funding requested must be shifted from Sephora’s other marketing spending‚ where would you propose to cut? Why? According to 2010 data‚ 45% of Sephora’s media spending is in retail marketing that includes catalogs‚ store animations and print followed by 35% in Online marketing that includes search‚ affiliate and social media and
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needs. They have placed great importance on their long term relationships with suppliers and their aim is to ensure customers receive a consistent product quality. Analysis of McDonalds Corporation using the Porters 5 forces model to asses its competitive position in the fast food industry. As the name suggests the Porters 5 Forces model focuses on 5 key factors affecting the environment in which a business operates. They are 1) Competitive rivalry 2) Power of suppliers 3) Power of
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[pic]Contact us [pic] Porter’s Five Forces Model: Industry Analysis The External Analysis framework‚ also known as Porter’s five forces‚ is one the fundamental business models widely used by businesses and managements consultants. Originally created by Michael Porter‚ it is applied for assessing market forces within an industry and developing strategic recommendations. [pic] PORTER’S FIVE FORCES Michael Porter had outlined the following 5 key external market forces: Supplier
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Introduction To perform the Industry Analysis it is better to follow Michael Porter ’s five forces model. This analysis framework was created so that it helps managers in their task to analyze competitive forces to the company. (Hill & Jones 80) This model is only one of the models that can be used for this task but it is one of the more popular models. The five forces that we will have to look at for this model are (1) the risk of new and potential competitors; (2) the bargaining power of
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Sephora Direct: Investing in Social Media‚ Video‚ and Mobile Summary The company Sephora since 2008 through the creation of a new group has moved into direct marketing and digital initiatives‚ namely in the social networking world‚ initially through Facebook. Entering a new world where there are no clear rules or similar experience to help you make the best decisions in this area has been a real challenge. After more than two years in this new digital environment‚ Sephora are conducting the
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Porter Five Forces Analysis One of the most effective ways to measure the level of attractiveness of medical device industry is Porter Five Forces Analysis. According to porter (2008)‚ there are five forces that influence the level of profitability of any industry; therefore‚ companies must obtain sustainable competitive advantage in order to survive. These forces are rivalry‚ threat of substitutes‚ threats of new entrants‚ supplier power‚ and buyer power. (Porter‚ para 3) Rivalry The medical
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UK FOOD RETAIL SECTOR analysis List of contents 1. Introduction 2. Annotated Bibliography 3. Finding and analysis 3.1. PEST analysis 3.2 Porter’ five force 3.3 Competitor Analysis 4. Conclusion 5. Reference ******* 1. Introduction The assignment mainly focus on the analysis of UK food retailing sector. Firstly‚ the essay wills summary and comment on quality and the reliable of 12 different sources. It then analyse the UK Food retailing sector by 3
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