BA (Hons) Hospitality & Tourism Management Small Business Development and Entrepreneurship MODULE CODE: 6HO712 CW1 Business plan: Vapiano restaurant Student information: Student name: Oman Anja Student ID: 54151 Class: BA1 Module: Small Business Development and Entrepreneurship e-mail: anja.oman@ihtti-mail.ch Lecturers: Yuriy Barabentsev / Jaco von Wielligh Word count: 3‚725 Date of Submission: 20.3.2015 TABLE OF CONTENTS 1 EXECUTIVE SUMMARY 3 1.1 Business Objectives 3 1.2 Mission
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TRENDS THAT AFFECT THE RESTAURANT BUSINESS A number of megatrends have been identified by Datamonitor‚ a global market analysis firm. These trends concern behavioral changes and shifting spending patterns in such areas as convenience‚ health issues‚ age complexity‚ gender complexity‚ life-stage complexity‚ income complexity‚ individualism‚ sensory needs‚ comfort needs‚ and connectivity. It is important for restaurant owners to be aware of such trends and to consider their potential impact on operations
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McDonald’s‚ My Favorite Restaurant McDonald’s is a fast food restaurant chain and “has over 32‚000 locations in more than 100 countries around the globe” (McDonald’s website). It is one of most popular fast food restaurants in the world‚ and preferred by a lot of people. The restaurants are very modern and cozy and always have a place for children to play in. It is also known for their Happy Meals‚ which contains a hamburger‚ french fries and the always desired toy. McDonald’s is my favorite fast
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my favorite restaurants‚ Boston Pizza. Boston Pizza has been around since the 1960’s and started out as a small one store location but has grown into one of western Canada’s most popular restaurants with over 150 locations in Canada with a few locations also spread out in the USA. There are many choices that can compare in some aspect to the feeling I get when I go to a Boston Pizza but the combination of cleanliness of the restaurant‚ a variety of choices on the menu and the service that makes me
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industry or not. Business competitive advantages and strategic ways of business on how a remarkable large numbers of buyers or costumers deal buy the products and service of the company amongst other who do the same. How the businesses set the vision where to go (we need to consider our core value like creativity‚ excellent customer service social responsibility‚ core purpose like many frequent question why I am doing this and visionary goals like quantitative or qualitative goals such as a sales target
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“Critical Service Incidents:Analyzing service Failure & recovery in Hotels‚Restaurants‚& Transportation in Malaysia.” In the 21st century‚ the business world today require a high level of service quality to ensure that customer ’s loyalty are retained and bringing more customer into their business. A service that is either good or bad has given a big influence in customer ’s satisfaction and at the same time giving different result in the competitive market place. However‚ certain services that relate
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Service Marketing 10MBAMM314 Syllabus Module I Introduction to services: What are services‚ Why service marketing‚ Difference in goods and service in marketing‚ Myths about services‚ Concept of service marketing triangle‚ Service marketing mix‚ GAP models of service quality Module II Consumer behaviour in services: Search‚ Experience and Credence property‚ Customer expectation of services‚ Two levels of expectation‚ Zone of tolerance‚ Factors influencing customer expectation of services Customer
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Name of service firm: Air Lingus Type of service: Airline Date and time of encounter: 03/06/10 10.00 am Price of service: 105.00 euros Brief Encounter: After a year in Australia‚ it was time to face the 24 hour flight home‚ so my friend and I booked our tickets which consisted of travelling with two airlines. We flew with Quantas to Germany and the second flight was on Air Lingus direct to Dublin. On the second flight home proved not so pleasant.. We boarded the flight which was
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Close Encounters of the Third Kind is a narrative (science fictional) film that tells the story of a group of people who made an attempt to contact alien intelligence. This group of individuals is led by main character Richard Dreyfuss who played Roy Neary‚ an electrician. The plot progresses chronologically through the events surrounding the main character life. The storyline kick started when Roy Neary was sent out on an emergency repair; he witnessed an Unidentified Foreign Object (UFO) that left
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Happy Hot Pot Service Management Tutor: Prof. Margaret Chen 4991D001 Nina 4991D013 Elina 4991D019 Nora 4991D022 Bella Date: 30st April‚ 2012 Overview of Research Target The Happy Hot Pot started operation since 2009. The first restaurant has operated for 3 years. And they have four restaurants totally. All of them are located in Kaohsiung. They are 光華店‚青年店‚小港店‚林園店. They are Franchise Chain system. So the bosses of restaurants are different. Their target market is widely. They select
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