Technological Factor Analysis Unilever has invested and is still investing heavily in IT to help to better its business activities more importantly in the areas of e-business for improvement in product quality and brand image. “E-commerce grew by more than 40% in 2015 thanks to a focus on brilliant execution online where 80% of sales are made from the first page view”. (Unilever Annual Report‚ 2015) Unilever is aware that lack of funding for development of new products‚ lack of technical expertise
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RURAL MARKETING & ITS’ DEVELOPMENT Submitted to: Submitted by: Prof. Tripti Ghosh Sharma Ritesh Raushan FT-09-824 ACKNOWLEDGEMENT I would like to thank Prof. Tripti Ghosh Sharma for his critical appraisal‚ comments and suggestions which helped me in maintaining the right direction for my project and making it meaningful. I am also obliged
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UNILEVER SECURES ITS MOBILE DEVICES Case Study Questions 1. How are Unilever executives’ wireless handhelds related to the company’s business performance? Unilever is a giant company that operates in several countries throughout the world. This great manufacturer and supplier of fast-moving consumer goods (products) employs managers all over the world. When they are mobile‚ these managers have to have access at any time to their company’s data and need to operate on different wireless
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Features of Hindustan Unilever Ltd Type Public company Traded as BSE: 500696 BSE SENSEX Constituent Industry Consumer goods Founded 1932 Headquarters Mumbai‚ Maharashtra‚ India Key people Harish Manwani (Chairman)‚Nitin Paranjpe (CEO and MD) Products Foods‚ beverages‚ cleaning agents and personal care products Revenue 22116 crore (US$3.4 billion) (2011–2012) Net income 2691 crore (US$410 million) (2011–2012) Employees 16‚500 (2011) Parent Unilever Plc (67%) Website
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Contents 1.1. The history of Unilever as a multinational corporation - 3 - 1.2. The history of Unilever in Russia - 4 - Part. 2 General Information - 5 - 2.1. Company in a Nutshell - 5 - 2.2. Key figures - 6 - 2.3. Capital structure - 6 - 2.4. Investment activity - 7 - 2.5. Number and location of business-structures - 8 - 2.6. Present state and priority direction of R&D - 9 - Part 3. Management - 11 - 3.1. Strategy‚ objectives and mission - 11 - 3.2. Principles
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Pre-reading Reading: “3M Post-It Notes: A Managed or Accidental Innovation?” As you read this case story‚ think about the following two questions: 1. What were the critical factors that enabled 3M Post-it Notes to be successfully commercialized and what can we generalize about managing the innovation process from this case history? 2. What were the critical roles performed by some of the key individuals‚ including Silver‚ Oliveira‚ Nicholson‚ Fry‚ and Ramey? 1 33 3M’s Post-it Notes: A Managed
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Hindustan Unilever Limited (HUL) Case Study & Company Analysis Company Profile • Incorporated in 1933 • The Company has over 16‚000 employees & over 1500 managers • Annual Turnover of INR 27408 in 2013-14 • Strong local roots in more than 100 countries • Annual sales of €49.8 billion in 2013 • Unilever has 67.25% shareholding in HUL. • India ’s largest Fast Moving Consumer Goods (FMCG) Company with a heritage of over 80 years in India • 6.4 million outlets across India (2 million – retail) • Consumer
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A PROJECT REPORT On Study of Consumer Behaviour towards Products Of Hindustan Unilever Ltd (HUL) (Submitted in partial fulfillment of the requirement of Bachelor of Business Administration‚ Distance Education) Punjab technical University‚ Jalandhar Project Report Guide: Submitted By: Name: Mrs. Nisha Solanki Name: Kalpesh Patel Designation: Asst. Professor Enrolment
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UNIT: 1 RURAL MARKETING Definition:Rural marketing can be defined as a function which manages all those activities in asserting‚ stimulating and converting the purchasing power of rural people into an effective demand for specific products and services and there by achieving the goals of the organisation. Rural areas:Rural areas are large and isolated areas of an open country with low population density a country side refers to rural areas that are open. Q1. Explain the nature and scope of rural marketing
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Remi Braithwaite Entrepreneur Profile Assignment: Kathryn Parsons - Decoded The business is called Decoded a Silicon Roundabout tech company‚ and it was set up in January 2011 but the workshops started in August that year. Decoded launched its first session of Code in A Day with two teachers and ten students. It has now taught more than 2‚500 executives from companies such as Unilever‚ WPP‚ Microsoft and Google‚ the CEOs of over 450 FTSE 100 companies to creative‚ strategists‚ investors and
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