What are the key features of Shakti? What are its positive aspects and what are its drawbacks? Key features of Shakti are: • Shakti is an initiative which empowers women in rural India to become capable of earning livelihood and contribute to their family well being • Shakti involves woman to do door to door selling of the branded products • Shakti enabled large conglomerate to penetrate into the untapped rural market of India. • It involved women/entrepreneur to build relationship with customers
Premium Profit Economics
U 2011 Unilever in India: Hindustan Lever’s Project Shakti- Marketing FMCG to the Rural Consumer Riddhi Biswas PGP/14/236 Section E Q1. What are the key features of Shakti? What are its positive aspects and what are its drawbacks? Key features of Shakti: Axiomatic truly ‚ ‘Rural caravan’ of HUL as it can be popularly called is Project Shakti. Untapped and unexplored for years Indian rural market remain unnoticed and undiscovered as par as the business opportunities‚ especially
Premium Corporate social responsibility
Q2. What was the motivation for the Shakti initiative? Was it a CSR activity? SHAKTI is HUL’s sales and distribution initiative that combines social responsibility‚ sustainability‚ and business strategy. India has more than 6‚ 30‚000 villages‚ most of these are ’hard to reach’ and offer relatively lower business potential. Hence‚ reaching them through the conventional distribution system is a challenge. By promoting micro-enterprises‚ HUL’s initiative not only made great business sense‚ but
Premium Corporate social responsibility Management Social responsibility
THURSDAY‚ MARCH 23‚ 2006 Unilever in India: Hindustan Lever’s Project Shakti Marketing FMCG to the Rural Consumer Marketing Management (MKG1010) International University of Japan‚ Fall 2005 Nishino Kei Pham Thi Thuy Ha Suwannathat Sanpat Tan Siew Siew Zha Li Executive Summary HLL has enjoyed a competitive advantage as a sole provider of personal hygiene care products before the liberalization of India’s economy. However‚ with the entry of foreign MNC‚ HLL is suffering from stagnant
Premium Management Profit Hygiene
Ms.S.Jayachitra‚ Ph.D.‚ Research Scholar in Commerce‚ Erode Arts and Science College‚ Erode‚ Tamil Nadu‚ India. E-mail: chituxdolly@gmail.com WOMEN ENTREPRENEURS IN INDIA - EMERGING ISSUES AND CHALLENGES ABSTRACT Women entrepreneurship is gaining importance in India in the wake of economic liberalization and globalization. The policy and institutional framework for developing entrepreneurial
Premium Entrepreneurship Entrepreneur
Unilever in India – Hindustan Lever’s project Shakti – Marketing FMCG to the rural consumer Summary Hindustan Lever (HLL) formed in 1956 is an Indian subsidiary of Unilever Limited (world’s largest FMCG Company). It was a market leader with a share of 40-45%. HLL’s growth has been related to the political development of the country. The heavily regulated Indian economy between 1947- 1980’s was characterised by License Raj which imposed restrictions on investments by the private players. In 1990
Premium India Unilever Entrepreneurship
Floriculture – a booming sector for women entrepreneurs in rural India Abstract India is gifted with diverse agro-climatic conditions like good quality soils‚ suitable climate‚ abundant water supply‚ low labour cost‚ which form effective support system to Floriculture . India has an added advantage that it has good export relations with the countries like Japan ‚USA‚ and other European countries . Commercial floriculture is becoming important from the export angle.
Premium Flower Greenhouse
Status of Women Entrepreneurs in India Miss Pooja‚ Lecturer Mr. Surinder Bhatia‚ Lecturer SSIMT‚ Dinanagar SSIMT‚ Dinanagar ____________________________________________________________ ______________________ Executive Summary One primary objective of this paper is to find out the status of women entrepreneurs in India. In Hindu scriptures‚ woman has been described as the embodiment
Premium Gender Woman Gender role
orientation and satisfaction of women entrepreneurs in rural India Jeevan Jyoti‚ Assistant Professor*‚ Jyoti Sharma‚ PhD Research Scholar and Anita Kumari‚ Research Scholar Department of Commerce‚ University of Jammu‚ Jammu‚ Jammu and Kashmir‚ India In the present era‚ the women-owned businesses in the form of women entrepreneurs are one of the fastest growing entrepreneurial populations in the India. The objective of the paper is to study the factors that affect women entrepreneurial orientation
Premium Entrepreneurship Factor analysis Entrepreneur
Knowledge-Based Economy Frank C. Lee and Keith Newton Quality management Strategies and Performance: An Empirical Investigation Bishnu Sharma and David Gadenne Firm Size and Use of Information Sources in Location Decisions Pauline Sullivan et al. Women Entrepreneurs From India: Problems‚ Motivations and Success Factors Mallika Das Guidelines for Authors JOURNAL OF SMALL BUSINESS & ENTREPRENEURSHIP A PUBLICATION DEVOTED TO FOSTERING ENTREPRENEURSHIP AND SMALL BUSINESS DEVELOPMENT by Journal of Small Business
Premium Management Business Small business