Tools of Corporate Communication Corporate communication is a humongous process. It incorporates a whole range of functions like corporate design‚ corporate advertising‚ internal communication‚ crisis management‚ media relations‚ investor relations and public affairs etc. Corporate communication addresses the singular purpose of presenting a corporate entity to the world. It is effectively a management function which offers a framework for the effective coordination of all internal and external
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In: Diet Coke-ane‚ Out: The Coffee Culture The brand has come a long way from its very first ad in 1983. A drink that is now squarely aimed at women was introduced to the world with an ad starring Bob Hope‚ an American comedian. As decades went by‚ companies improved their tactics to hook in consumers‚ boosting their appearance and reputation among Americans. An analysis of Diet Coke advertisements reveals how companies use such techniques‚ such as sex‚ fitness‚ and fashion‚ to appeal their products
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However‚ as the students walk pass the coke machine‚ they notice unusually writing on the machine which drew the interest of the students immediately. Further‚ I like the fact that commercial is using the school and different responses and situations displayed by the students as a way to reach the teenagers. The commercial used a background that would draw the interest of teens and challenged them to try and see what would happen as they walked up to the coke machine. The intent of the ad was to reach
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Guide to Developing a Balanced Approach by Ann S. Epstein‚ Lawrence J. Schweinhart‚ Andrea DeBruin-Parecki and Kenneth B. Robin Child assessment is a vital and growing component of high-quality early childhood programs. Not only is it an important tool in understanding and supporting young children’s development‚ it is essential to document and evaluate program effectiveness. For assessment to be widely used though‚ it must employ methods that are feasible‚ sustainable and reasonable with regard
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A drawing board (also drawing table‚ drafting table or architect’s table) is‚ in its antique form‚ a kind of multipurpose desk which can be used for any kind of drawing‚ writing or impromptu sketching on a large sheet of paper or for reading a large format book or other oversized document or for drafting precise technical illustrations. The drawing table used to be a frequent companion to a pedestal desk in a gentleman’s study or private library‚ during the preindustrial and early industrial era
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Assignment 1 Brand Management 08/03/13 Submitted by Mehvash Zameer Brand Association Questions: The answer to brand association questions were taken from 5 very loyal customers of coke. Following is a cumulative response to the questions: 1. First thing that comes to mind with Coke: * Energy * Awake * The color Red * The bottle * Drink 2. Strengths and weaknesses of the brand: Strengths | Weaknesses | Taste | Not easily available everywhere | Strength | Brand extensions
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Chapter 6) * Direct Marketing: A marketing system for developing products‚ sending messages directly to consumers‚ and accepting orders through a variety of media‚ and then distributing the purchase directly to consumers. * Direct response advertising: Advertising placed in a medium that generates an immediate and measurable response from the intended market. * Direct Mail: A printed form of direct response advertising distributed by Canada Post or independent delivery agents.
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against the company into shares. The conversion or capitalization of debt into shares has various potential tax consequences. For companies with assessed losses‚ this may result in a reduction of the assessed loss. The reason for this is that the Income Tax Act provides that a taxpayer’s assessed loss must be reduced by the value of any benefit derived by it in consequence of a compromise or concession made with any creditor. OBJECTIVE • To study about shares and debentures‚ • To study
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of new shares to existing shareholders whereby they are given the right to purchase additional shares in proportion to their current shareholdings. Usually the issue price is set below the current market price of the company’s shares. A renounceable rights issue allows the shareholder to take up the rights issue‚ let it lapse or sell their rights on the stock market. A non renounceable rights issue only allows the shareholder to either take up the rights by subscribing for more shares‚ or reject
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the Balance sheet of the Excellent Traders‚ a concern owned by Rama as at 30th April‚ 2009: Balance Sheet LIABILITIES AMOUNT ASSETS AMOUNT Creditors Capital Reserve 76‚080 3‚28‚000 80‚000 4‚84‚080 Fixed assets Currents assets Investment in Shares 1‚80‚000 2‚44‚080 60‚000 4‚84‚080 The following net profits were earned which included a fixed income from investments of Rs.4‚000 per annum. Rs. Year ended 30th April‚ 2006 64‚000 Year ended 30th April‚ 2007
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