TOOLS AND TECHNIQUES IN PUBLIC RELATIONS INDEX 1. TOOLS IN PUBLIC RELATIONS 2. PUBLICITY MEDIA 3. TYPES OF PUBLICITY 4. OTHER FORMS OF PUBLICITY 5. TECHNIQUES USED TO SOLVE PR PROBLEMS 6. PR PROCESS 7. ISSUE MANAGEMENT SYSTEM (New Jersey Physicians case) 8. CRISIS MANAGEMENT SYSTEM ( Mattel‚ Pepsi‚ Bhopal Gas Tragedy and Exxon case) 9. MODELS IN PR : Open System‚ Cybernetics and Roles of PR. Tools in Public Relations Publicity is the deliberate attempt to manage
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ISE 369 Quality Engineering – KK3a 2012/13 Semester 1 New QC Seven Tools (Self-study) 1. Affinity Diagram (KJ Method) - Affinity diagram organizes a large number of ideas into their natural relationships. This method taps a team’s creativity and intuition. It was created in the 1960s by Japanese anthropologist Jiro Kawakita. Page 1 of 5 ISE 369 Quality Engineering – KK3a 2012/13 Semester 1 2. Relation diagram - Relation diagram shows cause-and-effect relationships. Just as importantly‚ the
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Heritage Assessment Tool: Varying Cultures Grand Canyon University: NRS 429V Heritage Assessment Tool: Varying Cultures Introduction The Heritage Assessment Tool is designed to “give nurses an understanding of the patient’s traditional health and illness beliefs and practices so that culturally appropriate interventions can be initiated. The tool is a series of twenty nine questions. These twenty nine questions are designed to determine a patient’s ethnic‚ cultural‚ and religious background
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Tools of Exploitation Analysis The film/documentary‚ titled Tools of Exploitation‚ chronicles‚ analyzes and explains Western civilizations influence on African culture/livelihood throughout the period of colonialism (the film covers the slave trade for a brief moment as well) leading to the modern day. Narrated by scholar/author Ali Mazrui‚ the film focuses on the usurping of Africa’s future potential due to European powers stymying Africa’s growth for their (Western) own gain (hence the name
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in the debate of Coke vs. Pepsi. Very recently‚ Coca-Cola launched a new campaign called “Share a Coke”. The basis of the campaign was that on every coke bottle there was either a first name‚ such as Thomas or Emily‚ or something more general like Share a Coke with friends or family. Share a Coke not only attracted regular customers but everyday people. Seeing either your name or your friend’s name on a soda bottle just made consumers want to buy them. Having personalized coke bottles really helped
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Theoretical Concept or Management Fashion? Examining the Significance of IMC Particularly throughout the last decade Integrated Marketing Communications (IMC) appeared to have found increasing acceptance as a theoretical concept‚ Idea‚ technique‚ or simple rhetoric with advertising agency executives‚ marketing‚ and advertising practitioners‚ as well as with writers in the popular and academic marketing and management press. Despite its pervasive penetration in the marketing and communication management
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The Heritage Assessment Tool Jenna Franz Grand Canyon University Family- Centered Health Promotion NRS-429V Melinda Darling April 20‚ 2013 The Heritage Assessment Tool Do to changing in the ways of communication and different cultures no longer having restrictions of geographical areas‚ health care is having to make changes in the way patients are assessed and treated. “Adapting to different cultural beliefs and practices requires flexibility‚ and respect for other viewpoints.”("Cultural
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COLA WARS : COKE AND PEPSI IN THE 21ST CENTURY” INTRODUCTION "Cola Wars Continue: Coke and Pepsi in the 21st Century” explains the economics of the soft drink industry and its relation with profits‚ taking into account all stages of the value chain of the soft drink industry. By focusing on the war between Coca-Cola and PepsiCo as market leaders in this industry – with a 90% market share in carbonated beverages – the study analyses the different stages of the value chain (concentrate producers
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WRITTEN CASE REPORT: “DO REAL MEN DRINK DIET COKE?” INTRODUCTION The Coca-Cola Company knows it has to be creative if it’s going to sell more soda after sales dropped two years in a row in 2005 and 2006. In attempt to appeal consumers concerned with nutrition‚ Coke introduces Diet Coke Plus in 2007‚ a sweater version Diet Coke fortified with Vitamins and minerals. Other products like Cola Zero‚ Coca-Cola Blak‚ Full Throttle Blue Demon and Diet Cola. Coca-Cola is now investing more money
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ares Bonus Shares Bonus Share When the additional shares are allotted to the existing shareholders without receiving any additional payment from them‚ it is known as issue of bonus shares. Bonus shares are allotted by capitalizing the reserves and surplus. Issue of bonus shares results in the conversion of the company ’s profits into share capital. Therefore it is termed as capitalization of company ’s profits. Since such shares are issued to the equity shareholders in proportion to their holdings
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