Comparison Of Successful Marketing: Coke Vs. Pepsi '

Imagine a stereotypical bar scenario: guy sees girl but is too nervous to talk to her. Most shy guys get by with help from a wingman to introduce them. After a little work on the wingman’s behalf, shy guy and the lovely lady finally get to know one another, date for a couple years and eventually ask this wingman to be their best man at the wedding. In the case of business, marketing is your wingman. Marketing is the guy who goes and talks your product up to the consumers you really want to impress. Without marketing, consumers may never have fallen in love with products such as Nike shoes and CoverGirl makeup. While these commercial wingmen may seem overbearing and annoying at times, they often make a necessary connection between the
Many companies have tried and failed to get new products off the ground with ad campaigns and fresh new ideas. One of the most important things that a company has to do is establish a good relationship with the public. One of the best examples of a good marketing company would be Coca-Cola. This company has had their ups and downs with rebranding of cans causing public confusion and new products falling short. Even with all their past mistakes they still manage to be a household name and a very strong contender in the debate of Coke vs. Pepsi. Very recently, Coca-Cola launched a new campaign called “Share a Coke”. The basis of the campaign was that on every coke bottle there was either a first name, such as Thomas or Emily, or something more general like Share a Coke with friends or family. Share a Coke not only attracted regular customers but everyday people. Seeing either your name or your friend's name on a soda bottle just made consumers want to buy them. Having personalized coke bottles really helped form a good relationship between the Coca-Cola Company and consumers. This relationship led to a great increase in the company's sales and in turn their profit. “After falling 11 years in a row, Coke's U.S. soft-drink . . . sales rose 2.5% in dollar terms” (Estrel). While 2.5% doesn’t seem to be much of a profit, to a billion dollar company a 2.5% increase in
One wrong word could offend the public, mostly because of the amount of sociopolitical movements gaining ground. Every big company has to be politically correct so they don’t offend anyone. The point of marketing is for companies to get on the public's good side if they want them to buy their products. Well in order to get in good with the public the company has to avoid using offensive language and graphics. Bud Light, the beloved beer company set out to make their beer sound like the perfect beverage for people to have a fun night with. They tried to hit this mark by starting the #UpForWhatever campaign where they print different slogans on the side of their cans. One of the slogans chosen read “The perfect beer for removing ‘no’ from your vocabulary for the night”. The public took offense right away, as they should have because one of the biggest ongoing sociopolitical campaigns is anti-rape. Anti-rape is all about their slogan “no means no” conveying the message that everyone requires consent for any type of physical interaction. The way that Bud Light decided to phrase their slogan “removing ‘no’ from your vocabulary” is extremely contradictory of the anti-rape campaign and therefore got them in a large amount of trouble with the public. The backlash was astonishing. Twitter was outraged, many users tweeted back at the company expressing their disgust in the pro-rape