Fashion Marketing: An Introduction Wance Tacconelli Donghua University Shanghai Session Overview • Course learning goals • Key fashion terminologies – Style‚ design and fashion • Key fashion markets – Womenswear‚ menswear‚ accessories • What is marketing? – Understanding customer needs – Delivering value – Marketing as a social and managerial process • Customer relationship and profitability management A bit about myself… Education University of York‚ UK B.A. in Sociology
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data. From its inception in 1996 until recently‚ The Fashion Channel (TFC) enjoyed great success by appealing to as a broad an audience as possible. Overall viewer numbers were the main focus‚ and so long as TFC had no significant competition in terms of the fashion-specific content it offered‚ this “something for everyone” approach was a winner. But competitors such as CNN and Lifetime made note of TFC’s success. They began to offer fashion-specific programming. Consumers now have a choice‚ and
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Teenage Fashion In today’s society young teenage females have to follow many rules‚ but fashion is the only thing they feel like they can control. Young females see fashion as a huge impact on their life and they feel that they have to dress a certain way just to fit in now days. Fashion is what’s current and what is "in the moment‚" and it often strikes interest in a large number of people. The clothes we choose to wear tell a lot about ourselves. For teenagers‚ fashion is first and foremost
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Fashion Is An Expression Of The Character There is an old saying‚ “You are what you eat” and in fashion this consists also as‚ “You are what you wear.” Clothing is often an expression of spirit and character‚ so there is nothing wrong with finding a look that suits you. Everyone is an individual and your clothes can help you to express your innermost thoughts‚ your kindliness and your good feelings toward yourself. Fashion can mean many different things to different people but above all fashion
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Fashion evolution through the years Who didn’t have been heard something about the most representative eras of the fashion‚ like 50s‚ hippie’s age‚ disco fever‚ or grunge? All these ideologies had been make an important change through the time. There exists a great evolution through the fashion of the 40s to the 90s‚ and it involves different ideologies‚ dress trends‚ shoes and hairstyles. I’m going to mention only the most representative eras of the fashion that marks a significant change in our
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predictions on the future of the world fashion industry 20 years from now.” Essay Joris Rotsaert M2Ei ___________________________________________________________________ So‚ according to an ancient prediction of the Maya’s‚ the world is going down in 2012. But best case scenario: we will still be here 20 years from now‚ how will that world look like‚ How will fashion look like in 20 years from now? In my opinion the future of fashion and the earth in general will be more efficient
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George Simmel’s concept of Fashion Sociological Theories 2013 Submitted to Ms Sobia Masood Submitted by Abeera Saleem B.BhS IV George Simmel’s concept of “FASHION” One of the quotes of Georg Simmel’s “Fashion” says‚ “Fashion‚ as noted above‚ is a product of class distinction and operates like a number of other forms‚ honor especially‚ the double function of which consists in revolving within a given circle and at the same time emphasizing it as separate from others
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IS FASHION IMPORTANT ? Fashion is a lifestyle to maintain their appearance and enhance their self-confidence. Fashion is most commonly associated with clothing‚ but it even applies to anything from interior architecture‚ to models to toys. It is a spirit‚ where an individual is comfortable with his mod of clothing and converts this comfort into a personal style. It is a way of measuring a mood can be useful in many aspects‚ culturally‚ socially even psychologically. Perhaps the most distinctive
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fashionable‚ you just not cool. Fashion is an arbitrary mistress to whom most women are slaves‚ but though her mandates are often unreasonable and not seldom absurd‚ she is followed willingly. Men’s attitude towards fashion is neither negative nor favorable. They pretend that they’re unable to detect distinctions between the latest model and hopelessly out-of-date garment. Men like to wear smart clothes though they just don’t want to reveal it. Men’s fashions change slowly and‚ unlike women
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CLOTHES AND FASHION SIPNOSIS A woman speak with a man about fashion and clothes. The man says than the fashion is a invention from clothes factories. The woman says that the fashion is necesary to people feel well The man prefers to wear the same clothes erery day The woman feel better when she wear a beautiful suit‚ and in each situatio you must wear a different clothes. The man things diferents clothes distinguishs between poor people and rich people. COMPOSITION
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