Six Sigma Six Sigma is a methodological approach by which errors in a company’s current processes and plans are identified and strategies to fix the same are formulated. It is fact-based technique‚ involving a lot of data handling‚ which provides scientific results for cost cutting and reduction in waste of resources. It is also a fat–based‚ data–driven philosophy of quality improvement that values defect deterrence over defect exposure. It drives customer satisfaction and bottom-line results
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cyber-enhanced retailing SECTION HEADING Keywords: e-commerce‚ cyber-enhanced retailing‚ consumer mercantile phases‚ brick-and-mortar retailing‚ kiosk‚ comparative analysis A b s t r a c t Along with the exponential growth of e-commerce activities‚ the world marketplace is undergoing a rapid transformation and retailing is one of the key areas of this revolution. In this paper‚ we introduce a concept called `cyberenhanced retailing ’. Cyber-enhanced retailing is a paradigm
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The marketing mix is a business tool used in marketing and by marketeers . The marketing mix is often crucial when determining a product or brand ’s offer‚ and is often associated with the four P ’s: price‚ product‚ promotion‚ and place.[1] In service marketing‚ however‚ the four Ps are expanded to the seven P ’s [2] or eight P ’s to address the different nature of services. In the 1990 ’s‚ the concept of four C ’s was introduced as a more customer-driven replacement of four P ’s.[3] There are two
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MA Table 2 – Assessment Components Assessment components Weighting Individual / Group* 1. Assignment 1 20% I 2. Assignment 2 30% I 3. Examination 50% I Module Assessment Components In the following pages‚ further details of each assessment component are presented along with expectations in relation to prior preparation and completion
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Q1 Explain Marketing Mix for these Products and Service industries with suitable example of a company. 1) FMCG 2) Telecom 3) Education Answer : Marketing Mix of FMGC Product : Colgate[ Sensitive toothpaste ] : Product: " Colgate sensitive toothpaste is toothpaste which provides relief to sensitive teeth. " Some people’s teeth’s are normally sensitive towards special kind of conditions like when coming into contact with hot or cold substances. " Here this toothpaste provide relief
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............................................................................... 4 4.1 The marketing concept 4.2 The marketing mix (product) 4.3 The marketing mix (price) Page ..................................................................................................................................... 5 5.1 The marketing mix (place) 5.2 The marketing mix (promotions) Page ...........................................................................................................
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might have good products and a wide product range‚ or sold at attractive prices. The company’s at hand would still have to generate sales and profits the benefits would have to be communicated to the consumers through promotion. The promotional mix consists of a blend of personal selling‚ sales promotion and advertising‚ public relation tools. Promotion Element Advantages Disadvantages Sales Promotion -good for building awareness with the consumer -effective at reaching a wide audience market
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marketing. If the marketer understands customer needs; develops products that provide superior customer value; and prices‚ distributes‚ and promotes them effectively‚ these products will be sold easily. Selling and advertising are just part of “marketing mix” which is a set of marketing tools that work together to satisfy customer needs and build customer relationship. Marketing is a social and managerial process by which individuals and organizations get what they need and want through creating and exchanging
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Bacardi Breezer and the Marketing mix Following the success of Bacardi rum‚ created in 1829 (Smith‚ 2002) the company decided to diversify in 1994 launching Bacardi Breezers. These are "refreshing blend of Barcardi rum‚ fruit juices‚ exotic flavourings and sparkling mineral water" (http://www.thedrinkshop.com/products/nlpdetail.php?prodid=410) Bacardi were the first to launch ready-to-drink alchopops and are currently the market leader in the segment. The Bacardi Breezers come in many different
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Six Sigma‚ An improvement Strategy……. Causes of Variation ● Random‚ chance‚ constant‚ common‚ unknown causes the “rhythm” of the process ● Variation inherent in a process ● Can be eliminated only through improvements in the system Assignable‚ special causes ● something has changed ● Variation due to identifiable factors ● Can be modified through operator or management action ● What are the sources of variation in a process? ● ● ● ● ● ● Machine variation Raw Material variation Different
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