Dream Chocolate Company: Choosing a Costing System Analysis of D.C.’s Competitive Environment and Information Need Dream Chocolate (D.C.) is a small company trying to survive in an industry with many competitors. The competitive environment comes from some factors. Firstly‚ D.C. bars are sold in specialty markets‚ fine gift stores and also available online. However‚ the competitive companies can also provide various chocolate bars for customers with the low price on the Internet. Secondly‚ comparing
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Case 1: HubSpot: Inbound Marketing and Web 2.0 1. Customer lifetime value = lifetime (in months) * monthly payments (Exhibit 7) – acquisition cost (pp. 8) Customer life time = 1/churn rate (Table A) Marketer Marys: CLV = (1/ 3.2%) * 500 – 5‚000 = 10‚625 Owner Ollies: CLV = (1/ 4.3%) * 250 – 1‚000 = 4‚813.95 B2B: CLV = (1/ 3.3%) * 375 – 3‚000 = 8‚363.64 B2C: CLV = (1/ 6.0%) * 375 – 3‚000 = 3‚250 2. HubSpot is not finding and serving the right set of customers. Even if at first it was very important
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Explain the data collected by Zara to predict the trend. What makes the middle aged mother to buy cloths in Zara while the daughter aged in mid 20s buys Zara clothing? Because it is fashion able and up to trend. By collecting data and focusing on shorter response times‚ the company ensures that its stores are able to carry clothes that the consumers want at that time. Zara can move from identifying a trend to having clothes in its stores within 30 days. That means Zara can quickly and catch a winning
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The scheme manager who had supported me through this process was impressed with how I handled the case much to the dissatisfaction of the link worker who felt she should have been the one to make that call. The manager reassured me that I did the right thing and that if ever faced with a similar situation in future I should go ahead and take the same actions I had taken to remedy the situation. Decision Judgement The ability to make a well-informed decision often requires a considerable level of
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Survey Types Explanation: Zeltiq Consultation Goal: Capture information on how customers learned about Zeltiq Coolsculpting‚ motivations and preferred area for body contouring‚ interactions with office staff‚ interactions with counselor/physician‚ whether they plan to move forward with a Zeltiq treatment plan‚ decision drivers‚ comments on experience. Question Count: 13 to 15 + Demographics Questions Timing: Sent immediately after attended consultation record Zeltiq Post Service Goal: Capture
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1. 2. Breakeven=Total Fixed Expenses/Weighted Average Selling Price-Weighted Average Variable Expenses Using Suggested Retail Prices: Weight Average Selling price= (2.99x50%)+(6.95X16%)+(14.95x12%)+(5.95x10%)+(2.95x7%)+(8.95x1%)+(24.95x1%)+(39.95x1%)+(59.95x1%)+(19.50X1%) =1.495+1.112+1.794+.595+.2065+.0895+.2495+.3995+.5995+.195 =$6.7355 Weighted Average Variable Expenses= (1.16x50%)+(2.35X16%)+(4.78x12%)+(2.5x10%)+(.97x7%)+(2.95x1%)+(9.05x1%)+(11.02x1%)+(23.06x1%)+(7.42X1%) =.58+.376+.5736+.25+
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Owen uses imagery‚ symbolism and other figurative methods to develop the perceptions of desolation and mourning in his sonnet “Anthem of Doomed Youth”. How well does he do this? “Anthem of Doomed Youth” by Wilfred Owen uses imagery‚ symbolism and other figurative successfully to create the perceptions of desolation and mourning. Owens’ poem shows perspectives from both the battle front where the soldiers fight and the home front where the women and children wait for the soldiers to return. “For
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Like Water for Chocolate (Tradition) I just finished reading a great book called Like Water for Chocolate by Laura Esquiviel. Food is a major part of the story‚ and it is somewhat obvious as the title itself is about food. The novel carries many of the culinary traditions that Mexicans find very important in their culture. Mexican women play a big role in domestic life and must know how to prepare food. The ability of Mexican women to create dishes for every occasion is one that has become a
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1. What could be the main sources of the inventory mess created by Sandusky? “Sandusky is managed by so called earn and turn concept.” (Min‚ 2015‚ p. 171) This method of inventory analysis only measure profitability as whole not individual products. Which is the root of their inventory issue. Causing production to produce unwanted goods. Leading to excessive inventory. ““I think Earns & Turns is a very useful analysis tool. It’s a great measure of the profitability of a product. Only thing I would
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culture has been part of people for a longtime now‚ people have held to the traditions even as some remain outdated. Traditions have remained encrypted on people’s thoughts in that they refer to them when they want to do anything. In Like Water for Chocolate by Laura Esquivel and Blood Wedding by Frederico Garcia Lorca traditions has remained a core theme in that it plays part of what people do and practice. In both books they speak of love turn sour by the effects of traditions that do not allow certain
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