PESTEL Analysis Understanding the general environment of a certain business requires knowledge regarding the key factors and trends in broader society. PESTEL Analysis gives a business the ability to break down the general environment into six different categories: Political‚ Economic‚ Social‚ Technological‚ Environmental‚ and Legal. By analyzing and studying each area‚ a company can create a strategy that most benefits them. Sears and K-Mart are two retail businesses that can gain from understanding
Premium Sears Holdings Corporation Kmart Retailing
pestel analysis for spain Key Facts Country and capital : Full name Kingdom of Spain Capital city Madrid Government : Government type Parliamentary monarchy Head of state King Juan Carlos I Head of government Prime Minister Jose Luis Rodriguez Zapatero Population : 40.5 million Currency : Euro GDP per capita (PPP) : $33‚700 Demographic details :
Premium European Union Spain
Lovely Professional University Department of Management Homework I MGT554: Business Environment (Topic: Pestle Analysis of Germany) Submitted to:- Harsha H.N. Faculty (L.H.S.B) Submitted by: Ankit Chauhan RQ1002A06 MBA (Hons) HISTORY Two of Germany’s most famous writers‚ Goethe and Schiller‚ identified the central aspect of most of Germany’s history with their poetic lament‚ "Germany? But where is it? I cannot find that country." Until 1871‚ there was no "Germany." Instead‚ Europe’s German-speaking
Premium Germany
Strategic Marketing: Smartphones Market Analysis and Product Development Outline 1) Quantitative Analysis 2) Micro Analysis 3) Five Forces Analysis 4) PESTEL Analysis 5) Market Research 6) Product Development Quantitative Analysis CAGR AND QUANTITATIVE ANALYSIS USA: 313.9 millions people 285 euros Potential market: 251 120 000x285x0‚5=35 784 600 000 Euros -market size: 114 million people in the U.S. owned 1 000 000x285 = 32 490 000 000
Premium Inflation Smartphone Mobile phone
more than 500 million vehicles by 2030 [...] The distances traveled by car should grow by 65% over 2005 and 85% for freight." The automotive industry has a high added value due to vehicles more upscale‚ the desire for comfort and safety of consumers. However‚ a low purchasing power leads to a decline in demand "automobile" which will play on the tire industry as there will be an impact indirectly. Moreover the cost of raw materials continues to rise like the rubber for example. This is due to the
Premium Tire Automotive industry Economic development
Pestel Analysis Political Adidas need to be aware of the political state of the UK‚ the same for the all other countries where they have bases. As if the government is unstable‚ or there are any controversial policies‚ they may have a bad affect on Adidas. There is a stable political situation in the UK‚ as it has a democratic government‚ a democratic government is one that is decided‚ by people voting on who they want to run the country. This means that if a dictatorship was to emerge and
Premium Unemployment Supply and demand United Kingdom
The PESTEL framework examines the six main macro environmental influencing factors of companies: political‚ economic‚ social‚ technological‚ environmental and legal. These influences determine the future success or failure of the corporate strategies. The political influence include the role of the governments; economics embraces the macro economic factors such as growth rate‚ exchange rates and business cycles; the social component stands for changing cultures and demographics; technological influences
Premium Economics Environment Macroeconomics
whole but are out of their direct control including wider social‚ political and economic factors (Hooley‚ Saunders‚ Piercy‚ 2004). The analysis of those factors is therefore often known as Pest analysis (Johnson‚ Scholes‚ 1999). Since the airline industry is very much influenced by changes taking place in the environment and has undergone rapid and dramatic changes during the last decades (Kaynak‚ Erdener; Kucukemiroglu‚ Orsay‚ 1993)‚ this analysis is especially important for Ryanair. For the political
Premium Airline Southwest Airlines Airport
Smartphones are an Essential Part of Society Smartphones are helping people to be more efficient‚ but with some side effects. “Many colleges and universities are further pushing the boundaries of services that can be delivered on smartphones” (Gordon 2007). Even though smartphones are making the human race complacent and dependent‚ these mobile devices are useful tools because they make life easy and keep one organized in a fast-paced world. “Wake Forest has a MobileU (mobileu.wfu.edu) pilot
Free Mobile device Personal digital assistant
Whole Foods PESTEL analysis Grocery stores are the traditional destination for consumers looking to find many day to day items. The need of shoppers to continuously refill and restock their kitchens. Consumers usually have a wide range of grocers to choose from. They can choose from neighborhood supermarkets‚ as well as large retail chains and discount stores. The PESTEL analysis is a tool used to analyze the external environment of an organization. By using the PESTEL framework we can
Premium Grocery store Food Whole Foods Market