Case Study: Hawaiian Punch: Go-to-Market Strategy Executive Summary The Problem: We want to create a new positioning strategy for Hawaiian Punch’s brand marketing plan that will help us remain innovative and sustain a competitive advantage. Hawaiian Punch‚ a top selling fruit juice brand needs alterations to stay up to date and remain the leader in our current market. Inconsistent positioning and low budget advertising are our potential risks of losing the top position in the United
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Quaker Oats Morrison reviving Quaker after the Snapple debacle– cost $1.4 B write-off ●Focus on Gatorade. Gatorade -cash cow – potentially could dry up ●Pre-Morrison‚ Quaker mainly riding Gatorade under-investing in food brands ●Morrison comes in and changes PA: Younger manager presidents – oversee individual product lines such as hot cereal‚ cold cereal‚ snacks‚ and domestically sold Gatorade-cost-cutting - reinvested right into their own brands ●SK ●Same representative-move multiple brands of the
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a beverage company to sell apple juice. After 20 years’ development‚ the annual sales of this company were growing from $4 million (1984) to $674 million (1994)‚ increasing 168 folds. “Snapple” became a well-known beverage brand. Through analysis of Snapple’s marketing mix‚ we can peek at the reasons why Snapple can achieve such successes 1) Product. Snapple’s major product is a bottled apple drink which emphasizes 100% nature. It is easy for us to understand such apple juice met many customers’
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Reaching for value Strategic opportunism Stuart E. Jackson Stuart E. Jackson is Vice President of L.E.K. Consulting‚ Chicago‚ IL‚ USA. Ralph Waldo Emerson‚ American philosopher and sage of Concord‚ is often misquoted on the subject of consistency. What he actually said was: A foolish consistency is the hobgoblin of little minds‚ adored by little statesmen and philosophers and divines. But is that enough? Sometimes it is not. All too often‚ business leaders get trapped in their strategic
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1. In the period of 1972 to 1993‚ why do you think that Snapple flourished when so many small startup premium fruit drinks stayed small or disappeared? Explore each of the Four Ps. *Major successful market was serving RTD teas (ready to drink teas)* 1972-1986: - 3 founders: Leonard Marsh and Hyman Golden and Arnold Greenberg - Snapple’s mantra: 100% Natural ( showed their passion for healthy no preservative juices - It outsourced production and product development and built
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1984 inception until its 2010 takeover. The firm was known as "Cadbury Schweppes plc" from 1969 until a May 2008 demerger‚ which saw the separation of its global confectionery business from its U.S. beverage unit‚ which has been renamed Dr Pepper Snapple Group Inc. HISTORY EARLY HISTORY In 1824‚ John Cadbury began vending tea‚ coffee‚ and drinking chocolate‚ which he produced himself‚ at Bull Street in Birmingham‚ England. John Cadbury later moved into the production of a variety of Cocoas and
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Arby’s/Wendy’s Merger Triarc Companies Inc. is a holding company and‚ through one of the subsidiary Arby’s Restaurant Group Inc. is the franchisor of the Arby’s® restaurant system. Arby’s is the second largest restaurant franchising system in the sandwich segment of the quick service restaurant industry. As of June 29‚ 2008‚ there were a total of 3‚719 Arby’s restaurants in the system‚ including 1‚169 Company owned and 2‚550 franchised locations (Triarc‚ 2008). When Dave Thomas‚ founder of
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! ‚:; C]JAPTE‚R. 1 rrNrD E R.qTAr\TD rN c TlrE SIJPPL]. CF{Atr]V c$l- Learning Objeetives After readingthis chapter‚ will be ableto: you 1" Discussthe goal of a supptychaia and explain the impacr of supply chain decisionson the success a firm. of 2’ rdentify the three key supply chain decision phases aud explaiu 3. Describe the cycle and pusb/pull views of a supply chain. the siguificance of eachone. 4. Classifythe supply chain macro processes a in firm. this
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the workplace after downsizing‚ mergers‚ and reengineering. Perseus Books. Deighton‚ J.‚ 2002. How a Juicy Brand Came Back to Life. [Online] Available at: http://hbswk.hbs.edu/cgi-bin/print/2752.html [Accessed 5 Apr 2012]. Deighton‚ J.‚ 2002. How Snapple Got its Juice Back. Harvard Business Review‚ pp.1-10. Dick‚ V.‚ U‚ W.R. & G‚ L.‚ 2004. Research note: The winds of change: Multi Identifications in the case of organizational merger. European J. Work Org. Psychol.‚ 13(2)‚ pp.121-38. Dick‚ R.v.‚ Ullrich
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Snapple Brand Equity Analysis The brand Snapple originated in New York in 1972‚ starting as an ‘underground favourite’‚ it grew to become a nationally recognised brand‚ obtaining strong consumer mind share .Snapple created and is part of the ‘new age’ category of non- carbonated natural ready to drink beverages‚ comprised of various juice flavours and iced teas. (Snapple Group‚ 2012). Snapple remains a dominant player in the ‘new age’ beverage category despite challenges of violent competition
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