White Team 8 Marketing Assignment: IBM Global Mobile Computing Segmentation 1. Segment 8 in particular‚ doesn’t seem compatible with IBM brand image: that is ‘highly appropriate for professional tasks’ and not for fun activities. 2. Segment 7 has the purchase intent mostly for status. Hence‚ Segment 7 might need brand equity and high-end technology from IBM. T-series and X-series might appeal most to this segment‚ as T-series have the latest technology in size and light design. X-series have powerful
Premium Brand Brand management Logo
MICRO ENVIRONMENT/ INDUSTRY ANALYSIS The environment which is close to business and affects its capacity to work is called micro or operational environment. Industry is a group of companies which offer same or similar product or services. These products and services are close substitutes of each other. It consists of: 1 Suppliers Supplier are the people who supply raw materials and required components to the companies. Increasing prices and reducing the quality of their products are potential
Premium Competition Marketing Strategic management
Cultural environment in East Europe countries – Bulgaria Eastern Europe is a region that encompasses many different cultures‚ ethnicities‚ languages‚ and histories. Accorfing to Geert Hofsede the culturale is a conflict source and that the cultural differences are a disaster most of the times. Hofstede has created a cultural dimensions theory which represents a framework for cross-cultural communication. According to Hofstede‚ these framework describes the effects of a society’s culture on
Free Culture Cross-cultural communication Sociology
Sociology‚ the scientific study of human social behavior. As the study of humans in their collective aspect‚ sociology is concerned with all group activities: economic‚ social‚ political‚ and religious. Sociologists study such areas as bureaucracy‚ community‚ deviant behavior‚ family‚ public opinion‚ social change‚ social mobility‚ social stratification‚ and such specific problems as crime‚ divorce‚ child abuse‚ and substance addiction. Sociology tries to determine the laws governing human behavior
Free Sociology
CHAPTER TWO EXTERNAL ENVIRONMENT ANALYSIS At the end of this chapter‚ the student should be able to: 1. Understand the processes for an environmentally conscious organization. 2. Know the importance of SWOT analysis in analyzing both external and internal environment. 3. Understand the different segments of the external environment known as the general environment. 4. To find out how the strength of the company’s competitive forces are congruent with the industry’s through the five-forces
Premium Strategic management Competition Competitor analysis
Hofstede’s study of different cultures would be useful. Hofstede’s cultural taxonomy helps in the understanding of cultural differences. Hofstede proposed that people carry mental programs that are developed during their childhood and are reinforced by their culture (Lustig‚ Koester‚ 2006‚ p.114). Through these programs‚ the ideas of a culture are expressed through its principal values. Hofstede conducted a study of over 100‚000 IBM employees in over seventy-one countries in order to identify these
Premium Geert Hofstede Cross-cultural communication Culture
and applications Course code: BMAN-20390 Marketing analysis of IBM 1.0 Thesis statement “Evaluate the marketing strategy of a blue-chip company you are familiar with. Your evaluation should critically discuss the concept of the marketing mix as applied to your chosen organisation and at least one other academic marketing theory.” 2.0 Limitations IBM is a very large organization so the planning process of a marketing strategy
Premium Marketing
communication between people and places has boosted many companies to expand in other countries. Yet‚ cultural and linguistic differentiations are the most sustainable features companies need to take under consideration‚ in a strategic planning of setting up abroad. A firm needs to become progressively more aware of the foreign cultures when aiming in a successful future in an international business environment. Attitudes towards work and material possessions‚ entrepreneurship‚ willingness to accept risk
Premium Cross-cultural communication Culture Communication
CHAPTER VI SOCIO – ECONOMIC STUDY Socio – Economic Benefits As part of the agricultural sector‚ the banana industry also ensures that it contributes to the protection of the environment through the observance of globally accepted practices and abiding by Philippines laws. Furthermore‚ the industry also makes positive impact on the cultural political aspects through: Minimized contact with the influence insurgency; Improved peace and order situation; Effective local governance; Integration
Premium Income tax Taxation Employment
SOCIO ECONOMIC STUDY -serves as an aid in determining the socio economic contributions the project/business can offer. -attempt to determine economic impacts on society or GNP. - Based on the fact that the enterprise is an organ of society and that its actions have a decisive impact on the social scene. -Any business‚ in the present world situation‚ has the responsibility to make its best contribution to the defensive strength of its country. -the business must consider its impact upon society. It
Premium Economics