CASE STUDY IN TRAVEL‚ HOSPITALITY AND TOURISM Tourism in Singapore 6 May 2013 Table of Contents 1 Introduction The Singapore Tourist Promotion Board was first established in 1964 with the mandate to promote Singapore as a tourist destination. We began work with a small staff strength of 25 and that year‚ we welcomed 91‚000 visitors. The Merlion was created as a symbol as part of marketing campaigns. (Anon.‚ 2013) Travel agent licensing and tourist guide training were
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Research Proposal Brand Management and Socio-Cultural Innovation: Whether a myth or reality for performance? Case of Karachi Stock Exchange Economics has showed that the largest extent of commercial corporations’ value comes from options and unanticipated choices in their portfolio. Brands are special cases of these usual choices‚ and are exclusive for each firm. Therefore‚ managers‚ especially those in charge of marketing boards and marketers must spend more time studying these choices. It
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Tourism in Nepal Tourism is an organized journey to a particular place for recreation and learning. It is the hospitality industry. Everyone likes to enjoy watching beautiful places. Nepal is famous for high mountains‚ fast flowing rivers‚ green forests‚ tranquil lakes and old temples. These facts lure everyone to visit Nepal. People do not like to say consistently in a place for ever. They often visit the places of their own country or of a foreign country with eagerness to getting knowledge‚
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Impact of Ecotourism on Local Communities Table of Contents Table of Figures Section1: Introduction With the main objective of promoting responsible travel to natural areas‚ the well-being of communities and the environmental conservation‚ ecotourism is presented as an alternative type of tourism which is growing incredibly fast (Scheyvens‚ 1999). One of the objectives of ecotourism is to bring benefits to local communities. The important relationship between ecotourism
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In a newspaper article “Eco-tourism: It’s not easy being green”[1] dated in June‚ 2007‚ the author criticizing there are still ecological damages‚ especially the effect to the wild animals that accompanies the eco-tourism. It says‚ Eco-tourism‚ generally defined as “responsible travel to natural areas that conserves the environment and improves the welfare of local people”‚ is often misunderstood. And most of the travelers‚ even they are concerned about the environment of the places they visit
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SOC 212: SEXUALITIES SPRING 2013 • T TH 12:30PM-1:45PM • 2LCC C003 Instructor: Ray Sin Teaching Assistant: Jessi Holzman Office: 4126C BSB Office: 4061 BSB Email: rsin2@uic.edu Email: jholzm2@uic.edu Office Hours: Mon 1pm-2pm Office Hours: Tues 2pm-3pm This syllabus outlines the content of this course and my expectations of you for the semester. This is a very important course resource‚ so please read through it carefully
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Impacts of Urban Tourism: A Case Study of Cape Town Introduction For many countries‚ tourism is regarded as a new activity. It is becoming one of the most crucial social and economic activities. The increase in the demand for urban tourism or tourism in cities has occurred over the last few decades (Paskeleva-Shapira‚ 2003).However‚ the literature on urban tourism is still relatively new (Tyler‚ Guerrier‚ and Robertson‚ 1998; Timur and Getz‚ 2008). Urbanisation is a global process
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| The importance for the Tourism and Hospitality industry to understand cultural differences. | THE 101 CROSS CULTURAL ISSUES IN TURISM AND HOSPITALITY THE 101 CROSS CULTURAL ISSUES IN TURISM AND HOSPITALITY Student Number: Unit Title: Cross Cultural issues in Tourism and Hospitality Unit Number: THE101 Due Date: Lecturer: Student Number: Unit Title: Cross Cultural issues in Tourism and Hospitality Unit Number: THE101 Due Date: Lecturer: In hospitality industry
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Abstract As we know‚ 2014 is the year of “Visit Malaysia” for our country. “Visit Malaysia” is the nation biggest and grandest tourism celebration with Malaysia Truly Asia’s endless wonders of event‚ festivals and activities all-year round. Visit Malaysia Year (VMY) was first launched in 1990 with theme “Fascinating Malaysia‚ Year of Festival”. The campaign was a huge success with Malaysia charting 7.4 million in tourist arrivals compared to 4.8 million in 1989. To enable tourist recognize Malaysia
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1 Introduction and background of Jeju Island Jeju Island was chosen as the destination for developing the destination marketing. Current segmentation marketing strategy will be discussed in briefing paper as the purpose. Both tourism literature and theory will be used to analyse the data and information generated from various resources. And the outcome of the research and analysis will be present in the finding parts so that recommendations for further destination marketing development
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