Using Coca Cola to Explain Ansoff’s Matrix Ansoff’s Matrix is a useful tool for examining a company’s product range. The four main options are: 1. Market penetration 2. Product development 3. Market development 4. Diversification Information about some of the products produced by Coca Cola is given below. Read this information and complete the tasks over the page: 1. Diet Coke m penetration
Premium Coca-Cola
CSR Activities in Electronic Industry Table of Contents Executive Summary……………………………………...………2 1. Introduction……………………………………………………2 2. CSR activities of Sony‚ Dell and Apple……………………….3 1. Employees………………………………………...…...……4 2. Environment ………………………………………………..5 3. Consumers…………………………………………………..6 3. Evaluation on CSR activities………………………………….6 3.1 Employees………………………………………………...6 3.2 Environment……………………………………...………7 3.3 Consumers ……………………………………………….8 4. Conclusion……………………………………………………
Premium Dell Personal computer Apple Inc.
Ansoff’s Product/Market Matrix This well known marketing tool was first published in the Harvard Business Review (1957) in an article called ’Strategies for Diversification’. It is used by marketers who have objectives for growth. Ansoff’s matrix offers strategic choices to achieve the objectives. There are four main categories for selection. Introduction: The Ansoff matrix presents the product and market choices available to an organization. Herein markets may be defined as customers‚ and products
Premium Marketing
Outline Ⅰ.Introduction 1 Ⅱ.Consumer Boycott Basics 1 A. What is a consumer boycott? And for what purposes do we boycott? 1 B. The criterion of success of a consumer boycott 2 Ⅲ Problems 3 A. Historical Problems 3 1. The good old times for boycotters and the first obstacle: Legality. 3 2.Post-World WarⅡ: CPAs and anti-CPAs Wars. 5 B. Inherent Problems. 5 1. Small-agent problem. 5 2. Marginal analysis problem 6 3. Potential Buyers problem 8 4. Free-rider problem. 8 5. Restoration
Premium
Challenges and Strategies of Matrix Organizations: Top-Level and Mid-Level Managers’ Perspectives Thomas Sy‚ College of Business Administration‚ California State University‚ Long Beach; Laura Sue D’Annunzio‚ A.T. Kearney Inc. U sing surveys‚ inter- views‚ and workshops with 294 toplevel and mid-level managers from seven major multinational corporations in six industries‚ we identified the top five contemporary challenges of the matrix organizational form: (1) misaligned goals
Premium Management Organizational structure
Ansoff’s Matrix Igor Ansoff in 1957 created the Matrix. It is a marketing planning tool‚ used for identifying and categorising growth opportunities. The matrix considers on two dimensions: markets and products. |Existing Products|New Products|Risk| Existing Markets|||| New Markets|||| Risk|| Market Penetration| Involves:|Methods:|Use when:| • Increasing market share in current markets with current products.• Securing dominace in growth markets‚ but saturated markets are hard to
Premium Marketing
Certain Cash Contributions for Typhoon Haiyan Relief Efforts in the Philippines Can Be Deducted on Your 2013 Tax Return A new law allows you to choose to deduct certain charitable contributions of money on your 2013 tax return instead of your 2014 return. The contributions must have been made after March 25‚ 2014‚ and before April 15‚ 2014‚ for the relief of victims in the Republic of the Philippines affected by the November 8‚ 2013‚ typhoon. Contributions of money include contributions made
Premium Taxation in the United States Balance sheet Asset
Competitors Analysis Of SONY Electronics Industry The strategic competitors of Sony are LG‚ Samsung & Panasonic. Brief information about the competitor of Sony Electronics Corporation LG Electronics (Korea) is a multinational electronics company‚ the second-largest South Korean chaebol following Samsung headquartered in Yeouido‚ Seoul‚ South Korea. The company operates its business through four divisions: Mobile Communications‚ Home Entertainment‚ Home Appliances‚ and Air Conditioning & Energy
Premium South Korea
The Boston Matrix The Boston Matrix is a tool used by marketing managers to make decisions on which products within their portfolio that they should market and under what category on the Boston Matrix they fall into. There are four sections to the Boston Matrix‚ problem child‚ stars‚ dogs and cash cows. Each category is different to one another as they represent different products on how they are selling. The Boston Matrix can be useful to a business like Cadburys as they have a wide range of
Premium Marketing Strategic management Milk
health and morbidity and the media. To understand what a community is‚ it is defined as a group of people‚ often living in a defined geographical area‚ which may share a common culture‚ values and norms‚ and are arranged in a social structure according to relationships which the community has developed over a period of time (Stanhope & Lancaster‚ 2012). Community health is defined as services and resources which are provided by health agencies. Community as client is assessed by nurses in what
Premium Philadelphia Rapid transit Tram