ROURKELA INSTITUTE OF MANAGEMENT STUDIES DISSERTATION REPORT ON “COMSUMER BUYER BEHAVIOUR OF SONY PRODUCTS IN BHILAI‚ CHHATTISGARH” Submitted for the Partial Fulfillment of the Requirement for the Degree of Master of Business Administration (M.B.A)‚ Rourkela Under the Guidance of Prof. Ashutosha Mishra (Faculty Member‚ RIMS) Submitted By SAGAR KUMAR REGD. NO.-0706260163 MBA-IV (2007-09) Submitted To MAHESWARI SALES (Exclusive Show Room)
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Sony Ericsson SWOT Analysis Strength Diversity among products. Sony as a brand name. Weakness Lack in understanding Customer Preferences Less technology advancement Lack of user centered designs. Lack of Brand awareness globally Opportunities Mobile phones market in developing High % of young market Strong Customer demand for innovative product High Disposable income in emerging markets. Network capabilities and low tariff of service providers. Threats
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What are the Difference between Laptop and Netbook? So what is the difference between laptop and netbook? A laptop (also called a notebook) is computer which has been designed to be made portable‚ featuring a screen hinged to a keyboard. A laptop includes a battery for portable power and a touchpad instead of a mouse for input. Mini laptops (also called a netbook‚ subnotebook or ultraportables) take these ideas further still‚ creating a new market above handheld computers‚ smartphones and personal
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Strategy Marketing the $100 Laptop Negroponte’s idea of developing a low cost easy to use laptop to help children of developed countries gain access to technology was revolutionary. The idea was to offer the laptops to the different governments of developing nations as educational tools. Negroponte’s thought that if the laptop was cheaper enough it would be appealing to all governments and that there would be no reason for the governments not to buy them. The laptops were not going to have a fancy
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FRAM and SONY (Throughout the assignment I have referred to the staff mainly as salespeople and counter staff to correspond with the case study. Each quote or extract from academic journals are numbered and relate to the reference list at the back) Word count:1592 1)The sales manager’s (at FRAM oil filters) key objective is to provide his or her salespeople with the skills and traits that will push FRAM products through the distribution channels at a faster rate and larger scale‚ skills that
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be discussed in more detail: Samsung’s vision‚ mission‚ and historical Information The companies logistics internationally and domestically and how it relates to their competitive strategy Company operations that help with Innovation How they target their consumers How they develop new innovative products through research How Samsung evaluates the value chain framework Samsung technology developments Keeping their competitive advantage SWOT analysis Sources: 1) http://www.forbes.c
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Desktops or Laptops When going shopping for a computer‚ one must evaluate their needs and will these needs be meet with a laptop or desktop computer. Laptops and desktops are both computers‚ but each provides different options. There are some similarities in both like internet functions‚ and accessible programs‚ but there are some differences like the accessories you receive‚ or accessibility. Laptops can be vastly adaptable and beneficial‚ as far as being portable and having all the components
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Technology in Classrooms: One Laptop per Child-A Failed Idea? Is the use of technology benefiting the students in classrooms today or is it taking away from their education? Should students be allowed to have easy access to a computer during a lecture to find relevant information or is it a distraction that puts their attention onto something completely off subject? It has certainly been argued both ways. As technology becomes more prominent in everyday life‚ the global world changes at the
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surf the net provided by Sony Computer Entertainment‚ Inc. On 19th April 2011‚ PSN was struck by hacker and this resulted in an outage of PSN. It was believed that approximately 77 million users’ personal information was stolen by hacker. This case is highlighted because it vividly depicts the issue of data leakage and its effect to the users. I will firstly discuss how PSN works and how it was hacked under technical analysis. Next‚ I will touch on some legal issues which Sony violated in certain countries
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Sony Corporation Business in New Asia Prof. Wiboon Meijuan Xu overview of Contents • Brief environmental analysis of the company’s current situation • Brief explanation of the decision(s) facing them • Brief recommendation of what they should do Overview of company • COMPANY: Sony‚ a company founded in 1946 with one of the most famous global brand names. • SONY’S DNA: A distinctive will and drive to generate new value • MAIN BUSINESSES: Sony operates primarily as a consumer electronics firm
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