In 1993‚ Southwest (SW) was faced with the decision of how to schedule two new uncommitted planes‚ and it evaluated three options for enabling either internal or external expansion—adding a new segment direct from Phoenix to Detroit‚ entering the Dayton market to contribute to growth goals for Midway‚ or entering an entirely new geographic market in Baltimore which would begin creating a presence for SW on the East Coast. SW sought conservative and controlled growth‚ and typically prioritized options
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Case Analysis on the Article‚ ¡§Competitive Turbulence in the Airline Industry¡¨ (Segmentation‚ Targeting and Positioning) EXECUTIVE SUMMARY Airline industry has 4 sectors identified: Full-service‚ Budget‚ Limited-service‚ Premium-service Segmentation and Targeting: Psychographic‚ Behavioral‚ Geographic and Demographic Positioning: Value proposition matrix (more for more‚ less for less‚ etc.) Conclusion and Recommendations: « SIA in marginal value proposition
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Case Analysis: The US Airline Industry in 2009 Introduction Throughout it’s more than 100 years of existence; the Airline Industry has struggled with firms’ ability to cover their costs of capital. The industry experienced many years of difficult with relatively short durations of sustained profitability (Grant‚ 2010). The airline industry history can be broken down into two distinct eras‚ the regulation era‚ prior to 1978‚ and the deregulation era‚ post 1978. During the regulation era‚ with
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Culture at Southwest Airlines on the Eve of Merger with AirTran In looking at Southwest’s values and norms‚ it’s helpful to examine how the company’s culture is described by all stakeholders (internal – employees‚ management; external – investors‚ customers). Five key values emerge that guide the company at all levels. 1. Zealous passion for customer satisfaction Southwest’s relentless commitment goes beyond the lip service most companies uphold. From line level to the C-suite‚ everyone
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[pic] Southwest Airlines Financial Performance Analysis Presented to Gary C. Kelly Chairman of the Board‚ President and CEO by Total Resource Network Raquel Alston‚ Tanya Spencer and‚ Nicole Stenhouse for BUS 515 Financial Management Professor James Kerwin October 3‚ 2011 Introduction Total Resource Network (TRN) congratulates Southwest Airlines for thirty-eight years of consecutive profitability. This is a major accomplishment that should be applauded especially
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Introduction The case study involves a detailed analysis of the factors that shape up the organizational environment of Emirates‚ one of the world’s most reputed international airlines. Emirates Airlines is owned by the government of Dubai‚ which is located in United Arab Emirates. Emirates Airlines has been operating for more than twenty years. Political environment The growth and success of Emirates Airlines can be largely attributed to the consistent backing of the government. The support
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SOUTHWEST AIRLINES Executive Summary Southwest Airlines is the largest low cost airline carrier in the United States. Southwest is headquartered in Dallas‚ Texas. The airline was established in 1967. It carries the most domestic passengers of any US airline‚ as of June 5‚ 2011. Southwest uses only Boeing 737’s‚ except for a short time during the 1970’s and 1980’s when they used Boeing 727’s. As of August 2012‚ Southwest is the largest domestic passenger airline operator of the Boeing
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Delta Song Case Executive Summary U.S. Airlines face many issues today that ultimately will lower profits. Heightened Security in airports‚ less people willing to fly and a slumping economy have put the airline industry at a disadvantage. Delta Airlines has reported recently a $2 billon dollar second quarter loss. Delta has been losing ground to smaller airlines that fly the same routes that supply Delta with approximately 70% of its revenue. Delta Airlines will attempt to become
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to mold its image‚ communicate with internal and external stakeholders and sustain a long-term positive reputation. For example‚ on July 22‚ 2013‚ Southwest Airlines Flight 345 suffered a collapse of its front landing gear while landing. Their PR team did a great job on how to handle crisis through social media. After the accident happened‚ Southwest comes out and response
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History of the Company Southwest Airlines was founded by Rollin King and Herb Kelleher and was incorporated in 1967. The airline launched its first route in 1971‚ servicing Dallas‚ Houston and San Antonio. By 1975 Southwest went public on the American stock exchange. By 1979‚ the airline was flying outside of Texas to New Orleans and expanded its service to the West Coast in 1982. Beginning in 1990‚ Southwest’s revenues exceeded one billion dollars‚ making it a major airline company. On May 2‚ 2011
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