MARKETING SPOTLIGHT- SOUTHWEST AIRLINES Southwest Airlines entered the airline industry in 1971 with little money‚ but lots of personality. Marketing itself as the LUV airline‚ the company featured a bright red heart as its first logo. In the 1970s‚ flight attendants in red-orange hot pants served Love Bites (peanuts) and Love Potions (drinks). With little money for advertising in the early days‚ Southwest relied on its outrageous antics to generate word-of-mouth advertising. Later ads showcased
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As of Year 2004‚ the American Airline industry stood at around 783 Million USD/year in terms of operating revenue with American Airlines‚ United and Delta being the biggest players. Southwest was the 6th largest player in the market. Since 2001‚ the airline industry on the whole has been suffering he losses annually. The seat-miles flown have increased manifold over the long term (from 1989 to 2004) indicating increase in adoption of air travel among the population while the revenue per mile has
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Southwest Airlines’ Seven Secrets for Success What’s the airline-industry jargon for unconventional wisdom? Southwest Airlines. By some estimates‚ the country’s major carriers have consumed perhaps $100 billion in capital during the past decade‚ but Southwest Airlines continues to be profitable. It’s been in the black for 33 consecutive years and‚ last week‚ for the 127th consecutive quarter‚ it paid a modest dividend. Its balance sheet‚ with about $3 billion in cash on hand and $600 million
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Strategic human resource management is an approach that refers how the aims of the organization will be acquired through people by means of human resource strategies and combined human resource practices and policies. It is also based with viewing the people of the organization as a strategic element for the acquirement of competitive benefit. Strategic human resource model are used to achieve sustainable competitive advantage in the industry. Human Resources Management is the strategic management of the
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unfair labor practices for both management and unions. These are presented in Table 13-1 in your textbook. Read the Ethical Dilemma‚ “Are Unfair Practices Unethical‚” on p. 518 in your textbook and answer the question presented in the case. Questions and Answers Question: Are the unfair labor practice shown in table 13-1 (in the textbook) also unethical? Answer: The business dictionary defines ethics as “The basic concepts and fundamental principles of right human conduct. It includes study of
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0BProcess Improvement Interview Questions A Business Process: * Has a Goal * Has specific inputs * Has specific outputs * Uses resources * Has a number of activities that are performed in some order * May impact more than one organizational unit * Creates value of some kind for the customer Getting the Right Information People often assume that process discovery means detailed workflow modeling of a process. That is a mistake. The detailed workflow is just one part
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implications of Southwest Airlines with respect to its impact on the airline industry. It will offer meaningful recommendations and plans for implementation. This will be done by looking at Southwest’s pricing strategies‚ costs‚ and competition and putting it in context with the industry as a whole. History‚ Development‚ and Growth Southwest‚ founded by Rollin King and Herb Kelleher‚ began as a small Texan airline almost 35 years ago and has grown to become one of the largest airlines in America.
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Competitive challenges facing Management: Globalization Information Technology Reducing costs through downsizing‚ outsourcing‚ & off shoring Change in demographic (age‚ gender‚ education) Change in laws and regulations such as increasing employee rights in workplace Ethics and social responsibility Work-family balance Importance of service sector History of Management I- Classical Schools (Major Axiom: There is only one best way to do the job): Scientific Management (Frederick Taylor‚ 1900-
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Abstract: Nowadays‚ human resource management strategies became an essential part in an organization. Just like other strategies as marketing strategies or manufacturing strategies‚ human resource management strategies is functional strategies and they guide the actions to be taken within a specific function. For example‚ some HR activities like recruitment‚ selection training and development are guided by an organization’s HRM strategies. In any organization‚ functional strategies aim to support the
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Strategic HRM Presentation Topic: Southwest Airlines: A Case Study Linking Employee Needs Satisfaction and Organizational Capabilities to Competitive Advantage written by Roger Hallowell Reference: Human Resource Management‚ 1996‚ Vol. 35(4)‚ p. 513-534 Presented by: M. Shahnawaz Adil Dated: Tuesday‚ March 01‚ 2011 Course Facilitator: Mr. Ahsan Durrani Abstract (as written by Roger Hallowell): This article analyzes the sources of Southwest Airlines’ competitive advantage using an integrative
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