Chapter 7 – southwest airlines 7a Review this IM exchange and explain how the customer service agent could have handled the situation more effectively. The agent should have made the conversation go like this: Agent: Thank you for contacting Home Exercise Equipment. How is everything going for you? (Omit What’s up) Agent: I do hear that a lot‚ let’s see what we can do (Omit the LOL) Agent: We will send you another crossbar (after the customer said it was not the right length) This is how
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Total quality management is a process company’s use to ensure superior quality by focusing on customer satisfaction‚ employee empowerment‚ and strive to keep a competitive advantage by implementing statistical tools and encouraging management to use these tools. The traditional quality management system was seen different from Total Quality Management as we see it today. Company’s felt that quality could not be described accurately except for time and cost. So the emphasis was put on the product
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The Differences of Strategic Positioning Between Southwest Airlines Corporation and Continental Airlines Nowadays‚ Porter’s 5 Rules of Strategic Positioning as a most common business theory plays a significant role in operating companies and planning business activities. Southwest Airlines Corporation (Southwest) proves that clearly by its success. And the year-end results of Southwest marked 29 consecutive years of making profit (Govindarajan and Lang‚ 2002). I will elaborate how the Porter’s 5
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that buy expensive tickets just to have all the comfort that others airlines offer‚ Southwest decided to do the opposite and selling just the transportation itself for the lowest price it could be just so you could get to places without paying too much for it. They kept it simple and inexpensive. 2 – What values do airline customers – both business and leisure travelers – seek when they buy air travel tickets? Has Southwest done a better job than competitors of meeting the needs of these air
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Rewards at Southwest Airlines Case Study Southwest Airlines prided themselves on their commitment to customer service and equality by offering a streamlined business model with an emphasis on simplicity and efficiency that has remained the same for the most part since the airlines’ inception in 1967. At the time of the case study‚ Southwest had been profitable for the past 28 years‚ an achievement many airlines are incapable of boasting due to the volatility of the airline industry. One
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MANAGEMENT OF QUALITY Introduction Quality refers to the ability of a product or service to consistently meet or exceed customer requirements or expectations. Different customers will have different requirements‚ so a working definition of quality is customer-dependent. In order to rebuild its economy after the Second World War‚ Japan focused on quality improvement‚ making it a national imperative. This took place during a time when quality was not uppermost in the minds of business organizations
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SOUTHWEST AIRLINES Executive Summary Southwest Airlines is the largest low cost airline carrier in the United States. Southwest is headquartered in Dallas‚ Texas. The airline was established in 1967. It carries the most domestic passengers of any US airline‚ as of June 5‚ 2011. Southwest uses only Boeing 737’s‚ except for a short time during the 1970’s and 1980’s when they used Boeing 727’s. As of August 2012‚ Southwest is the largest domestic passenger airline operator of the Boeing
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1. Introduction Quality management has come forth as a management theory for heightening organizational efficiency and competitiveness (Dow et al.‚ 1999; Grandzol and Greshon‚ 1997; Sila‚ 2007; Sanchez-Rodriguez and Martinez-Lorente‚ 2004). Several experimental surveys and studies propose that organizations attain higher levels of productivity and organizational functioning via successful execution of quality management (Easton and Jarrell‚ 1998; Powell‚ 1995; Das et al.‚ 2000; Yeung et al.‚ 2006;
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Southwest Airlines‚ Key Facts: Niche strategy. Concept: Concentrate in underutilized airports 1 type of aircraft fuel-efficient 737 (1994 more that 200 planes) Frequent‚ on-time departures Low cost fares‚ only 2 types of fares per root No seats assigned‚ no meals Point-to-point roots Higher equipment initialization‚ shorter turn-around times Competitive advantage: Cost structure "The workforce is dedicated to the company. They’re Moonies basically. That’s the way
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PRODUCTION AND OPERATIONS MANAGEMENT Chapter 17 QUALITY MANAGEMENT Chapter 17 Quality Management Benefits of Quality Control I. II. Minimum scrap or rework due to reduced defectives. Reduced cost of labour and material as a result of reduced defectives. III. Uniform quality and reliability of product help in increasing sales turn over. IV. Reduced variability resulting in-higher quality and reduced production bottle necks. V. Reduced inspection and reduced inspection costs
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