PROJ 587: Advance Program Management Portfolio Management Plan Prepared for: Southwest Airlines Professor: Robert Kenmore October 19‚ 2014 Prepared by: Team B Jonathan Alexander Jeffrey Dietz Trinece Henry Aliyyah Simmons Shaun Sowers Brandon Story Table of Contents Introduction 1 Southwest Airlines Strategic Plan 1 Southwest Airlines Strategic Capacity Plan 3 Portfolio Management Process 4 Project Selection Criteria 5 Program Management Plan 7 Conflict Resolution Plan 9 Change Management Plan 11
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Southwest Airlines: The AirTran Acquisition Executive Summary 1. After the deregulation of the US Airline industry in 1978‚ the barriers to entry within the industry came down significantly and many Low Cost Carriers emerged overtime. 2. The emergence of rival Low Cost Carriers and the improvement in the Operation Efficiencies of Full Cost Carriers progressively eroded Southwest’s competitive advantage. 3. A closer look at AirTran’s value chain and its resultant efficiency shows
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Running head: SOUTHWEST AIRLINES FACTORS OF MANAGEMENT Southwest Airlines Factors of Management Andrew Carr Charlie Minni University of Phoenix External / Internal Factors Paper on Southwest Airlines In today’s employment world‚ having effective management skills are critical in a companies desire to breed success. Within the airline industry‚ competition and competitive practices would be a severe understatement. This paper will examine Southwest Airlines core management team by indicating
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Southwest Airlines: Control Mechanisms Southwest Airlines is a dynamic organization that is researched and studied by many. One reason for this attention is the positive corporate culture. This culture attracts dynamic people to the organization who are encouraged to be innovative and grow as leaders while supporting and promoting the mission of the airline. This culture was established through effective planning‚ organizing and leadership. To maintain this culture and the success of the airline
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objective must be in place. This essay will discuss the descriptive analysis regarding the mission and vision of Southwest Airlines and it differentiate its organization from its competitors. Southwest Airlines values are‚ governed by their mission and vision statement‚ which is satisfying to our stakeholders‚ increased profitability‚ and differentiates from our competitors. Analysis Southwest Airlines business plan is to develop a stronger relationship with its customers by providing a quality service
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operation of Southwest Airlines‚ three other existing players in the airlines industry had reacted severely. After the approval application from the TAC (Texas Aeronautics Commission)‚ immediately Braniff‚ Continental and Trans Texas had obtained a temporary court order to protect TAC from issuing a certificate to fly to the newly entered Southwest Airlines. This whole court order procedure had been longer till June‚ 1971. So‚ for the serious reaction of the existing players‚ Southwest had to fight
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Southwest Airlines Southwest started its operations in 1971 in Dallas-Houston‚ Dallas-San Antonio & San Antonio-Houston our operations were delayed by lawsuits filed against us by our competitors. Braniff and Texas International (TI) were the two major Airlines played a very distinctive role in these routes & our competitors. Customers were not happy with service provided by both‚ this when Southwest entered with new prices and quality services. The two giants maintained their fares $27
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Introduction: Factors that drives profitability Investment in people Leadership Vision – Patina of spirituality‚ importance of mundane Profitability Technology supporting frontline workers Successful service companies: Banc One‚ Intuit‚ Southwest Airlines‚ Service Master‚ USAA‚ Taco Bell‚ and MCI Compensation linked to performance Recruiting and training practices The Service - Profit Chain • Establishes relationships between profitability‚ customer loyalty‚ and employee satisfaction
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Differentiation Strategy Southwest Other Airlines • Focused on shorter routes within 1 hours of travel • Considered competitor as the car travel and not airlines • Customer experience is considered the best way to win loyalty by “Fun-LUVing” attitude for in-flight entertainment • Culture committee made to guide Southwest in creating the fun loving Aura • Cashless cabin (credit card only for onboard purchase ) • Minimum turnaround time (10 minutes)‚ 1/5th of competitors • Point to point service
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mainly due to the managers close interaction with the employees. The MBWA establish a clear communication flow throughout the organizational structure. The Southwest Airlines is well-known for its relationship with employees. The role of an effective project manager is to build a cooperative relationship with different groups of people. The Southwest airlines employee policies reflect the personal related-currencies method where they offer benefits and positive working environment. The personal-related
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