and expanding its fleet of rental cars from 7000 to 24‚000. The case describes the company’s processes and facilities as well as its pricing and promotional strategies. It also describes a number of significant changes that the company has made in the last year‚ including a move to allow rentals for as little as an hour that was designed to position easyCar as a competitor to local taxis‚ buses‚ trains and even car ownership. The case also explores several legal challenges the firm faced‚ including
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CPA Program -- professional level - Global Strategy and Leadership Webinar 5 Case Analysis: Notting Foods Australia Pty Ltd Case Study 2 Semester 1 2013 Authors: Samantha Winter and Delyth Samuel Published by Deakin University on behalf of CPA Australia Ltd‚ ABN 64 008 392 452 © CPA Australia Ltd 2013 The contents and any information contained in this document (Information) are for general information only. They are not intended as professional advice. For any professional advice‚ please
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Case Study: Dubai Sports Complex Project Sheikh Hamdan Bin Mohammed bin Rashid Sports Complex (Dubai Sports Complex) Main Contractor : Saudi Bin Laden Client : Dubai Municipality Products Supplied Material: 1. Porcelain tiles (10x10) 2. Unicroma Series (60x60) 3. Technocroma Series (60x120) Estimated tiles quantity : 12‚000 sq.m. Estimated project value : $300 million Completion date : 2010 Background Sheikh Hamdan Bin Mohammed bin Rashid
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A LEARNING-BASED APPROACH TO ORGANIZATIONAL CHANGE: FIVE CASE STUDIES OF GUIDED CHANGE INITIATIVES EXECUTIVE SUMMARY Five successful examples of a learning-based approach to organizational change were studied in order to identify some key success factors. All five change initiatives‚ in major manufacturing corporations‚ were guided and supported through the MIT Center for Organizational Learning . Following the change there were dramatic improvements in business results . This article examines
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KCCB Missing Masterpiece Case Study Summary This case is all about a well reputed commercial television station named KCCB‚ which was famed for its local programming and news; fell back on schedule of airing a documentary which was misplaced. This was the leading station until a year ago; KCCB had the highest concentration ratio from the entire industry‚ but later on they tended to feel that they are losing the game sluggishly as the competitors carry out all sorts of tactics to improve their base
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Topic: “Relationship between Service Quality and Customer Satisfaction: The Case Study of the Olympic Sports Club in Bangkok” CHAPTER 1 GENERALITIES OF THE STUDY 1.1 Introduction When the market is full of competitors and marketing is shifted from internal consequences of performance (i.e.‚ productivity and profit) to the external consequences of performance (i.e.‚ consumer well-being)‚ practitioners in the sports industries need to pay attention on customer satisfaction and service quality. (Kerkby
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|Standard Operating Procedures (SOPs) | |Guru Pembimbing : Asmiati‚ S.S | | | |Nadya Febiriani & Sri Astuty | |XII TI 1 | |
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Tesco – Business Transformation Case Study Who would have thought that the food retailer famous for the slogan “Pile It High‚ Sell It Cheap” launched by Jack Cohen on an East End market stall in 1919‚ would have grown into one of the largest non-food retailers in Europe by 2007? What was it about Tesco that enabled it to move from being the poor relation to J. Sainsbury in the 1970s and 1980s to become the largest UK food retailer in the first decade of the 21st century? What was it that happened
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Kabab-ji Restaurant Case Study How do customers judge the quality of a restaurant? 1- By friendly and pleasant staff ‚ helpful and knowledgeable people about the products and services they provide. 2- By restaurant hygienic and menu well presented 3- Freshness of the goods used by customers which served in restaurant Customer satisfaction. a. The price‚ quickness of service‚ and atmosphere of a restaurant affect restaurant customer satisfaction. In addition of that quality of both food
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Sport MarHeting Quarterly‚ 2006‚ 15‚ 114-123‚ © 2006 West Virginia University Coca-Cola vs. PepsiCo — A "Super’’ Battleground for the Cola Wars? Steve M. McKelvey Overview of the Soft Drink Industry Coca-Cola: The Defending Champion Since its inception in the late 1800s‚ Coca-Cola has experienced meteoric growth‚ progressing from nine glasses per day to nearly 4.5 billion cases on an annual basis ("Top 10‚" 2004). Today‚ Coca-Cola offers nearly 400 brands in over 200 countries and controls
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