TASTE……………………………………..……8-9 2.3. SPA &FITNESS………………………………………………………10-12 2.4. BUSINESS AREA……………………………………………...….……..13 2. ANALYSIS OF THE TOURISM MARKET…………………..………..14-18 3.5. GENERAL ENVIRONMENT…………………………………….18-19 3.6. MICRO-ENVIRONMENT/COMPETITORS…………………….20-23 3.7. MACRO-ENVIRONMENT……………………………….……….….23 3.8. SWOT ANALYSIS………………………………………………..25-27 3.9. INVESTORS…………………………………………………….28-29 3. MARKETING PLAN………………………………………………….30-37 4.10
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the Company ............................................................................................... 7 Situational Analysis .......................................................................................................... 8 Macro Analysis ................................................................................................................. 9 PEST Analysis .............................................................................................................. 9 Political
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A marketing plan on Raffles Hotel 1 1. Introduction 1 2. Brief company overview 2 3. External audit 2 3.1 The macro-environment analysis with PESTE method 2 3.2 The industry dynamics analysis with Porter’s five forces 3 3.3 The evaluation of key successful factors of external factor 4 4. Internal audit 5 4.1 Raffles’ strategic segmentation 5 4.2 Raffles’ market positioning 6 4.3 Strengths-weaknesses analysis of current resources and competences 7 4.4 Value chain and
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PART A- INTRODUCTION Sheraton is Starwood’s ’flagship’ brand‚ providing luxury hotel and resort accommodation. The origins of Sheraton date back to 1937 when the company’s founders‚ Ernest Henderson and Robert Moore‚ acquired their first hotel in Springfield‚ Massachusetts. Sheraton is Part of Starwood Hotels & Resorts Worldwide‚ Inc. Starwood Hotels & Resorts Worldwide‚ Inc. is one of the leading hotel and leisure companies in the world with 1‚169 properties in nearly 100 countries and 171
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purposes of corporations are investigated under two different approaches on corporate value maximization: Shareholder Approach and Stakeholder Approach. So‚ firstly both approaches are defined briefly. Secondly‚ compare and contrast of shareholder and stakeholder approaches is made. Keywords: Purpose‚ Corporation‚ Value Maximization‚ Shareholder Approach‚ Stakeholder Approach. Shareholder Approach on Value Maximization: Shareholder approach on value maximization focuses
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Executive Summary “Rosewood Hotels and Resorts” is considering a branding strategy to drive growth. The President & CEO‚ John Scott as well as the VP of marketing and sales‚ Robert Boulogne are considering 2 options; namely * Carry out corporate branding effort to create an umbrella brand‚ linking all of their individual properties and increasing cross sales and retention rate * Introduce a reward system to encourage customers of one location to visit other Rosewood properties.
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Location: Taipei‚ Republic of China Executive Summary The purpose of this paper is to go through each step of creating a strategic business plan for the Cougar Suites hotel. This paper is divided into 7 different sections. The first section is the introduction to the paper and to Cougar Suites. We are a 500 room full service hotel with mid level quality and mid level price. Our primary segments are Business‚ Corporate/Business Meetings‚ and Association meetings. While our secondary segments are
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References: http://nightout-party.blogspot.in/2012/03/oberoi-hotels-resorts-rated-1-in-guest.html http://articles.timesofindia.indiatimes.com/keyword/oberoi-group/recent/2 http://www.vccircle.com/news/consumer/2013/08/05/oberoi-hotels%E2%80%99-parent-eih-posts-102-growth-revenue-116-increase-net-profit http://www.oberoihotels.com/special_offers.asp
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Role of Stakeholder Paper Jasmine Zeno MGT/420 November 1‚ 2012 Dr. Allen Timmons Role of Stakeholder Paper Introduction The purpose of this paper is to identify who are the stakeholders in an organization and the importance they play within an organization. First I will identify what a stakeholder is and explain how important stakeholders are to the growth of the organization. Next I will explain how and identify the quality management process and how the stakeholders play an important
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Stakeholder versus Shareholder Stakeholder theory thinks that the enterprise is a series of contracts with various stakeholders to form various stakeholder consultations‚ the outcome of a transaction‚ whether investors‚ managers‚ employees‚ customers‚ suppliers‚ or government departments‚ community‚ etc.‚ they are enterprise-specific investments and bear the risks. On the other hand‚ Shareholder theory thinks that not only the market will be sound‚ permanent‚ and viable‚ but also the ethical issues
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