Professional Diploma in Marketing 543 – Project Management in Marketing Work-Based Project Brief and Mark Scheme June 2014 Candidates are required to choose ONE out of the following TWO project briefs: Option One – Mobile marketing Option Two – Sponsorship (detailed separately) CIM Regulations Candidates must ensure that they are CIM studying members and have registered for this assignment by the required CIM deadline (printed on page six of the guidance notes). Once booked‚ if candidates
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Working Paper: MICORE/SDC/002 Issues in Health Communication in India: A Stakeholders Perspective Dr. Satyajeet Nanda1 Ms. Aparimita Pramanik2 Ms. Aarzoo Daswani3 August 2008 Dept. of Social and Development Communication MICORE (Mudra Inst. of Communications Research) 3rd Floor‚ Rangkrupa Complex‚ Near Parimal Garden Ahmedabad-6‚ India; Email: s.nanda@micore.res.in 1 2 Associate Professor and Head of Dept. Research Associate 3 Research Assistant Acknowledgement The authors
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INTERNATIONAL JOURNAL OF BUSINESS STUDIES VOL 15‚ NO1‚ JUNE 2007: pages 1 of 13 A STAKEHOLDER VIEW OF STRATEGIC MANAGEMENT IN CHINESE FIRMS Dr Xueli Huang1 Dr Scott Gardner2 Despite the fact that China has emerged as a driving force of the world economy over the last decade‚ little research has been undertaken into how Chinese firms strategically manage their businesses. This paper develops a theoretical framework of strategic management in the Chinese firms through reviewing and synthesising
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College Tuition: A Hardship for American Families To flourish in America today‚ the average student will have to go to a high-quality college‚ earn a degree and land a successful job to eventually support a family. However‚ success is easier said than done‚ because all of those steps are vital. The step that many Americans struggle with is affording a high-quality college‚ not because they aren ’t smart or skilled enough‚ but because Americans cannot pay for the pricy tuition and additional expenses
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education. In dollar terms‚ 1973 college graduates earned 45 percent more than high school graduates; by 1994 they earned 65 percent more‚ based on real average hourly wages for college and high school graduates (Baumol and Blinder‚ 1997). The increasing income disparities between groups of differing educational attainment raises concern that access to postsecondary education (PSE) may not be as widespread as desired. President Clinton urged for the goal of universal college access in his 1997 State of
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Reading 3.1 : Global Dialogue with Capital Market Stakeholders The rules‚ processes and institutions that govern the global capital markets are struggling to keep up with the constant innovation of the 21st century. Today’s investors demand financial reporting they can trust and businesses are trying to find the right way to express this information while regulators are seeking to promote investor confidence and market integrity. This is an article written by the worlds 6 largest audit firm
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Using removable devices on more than one computer creates the possibility of infecting computers and diskettes with a computer virus. This exposes the computers of the college‚ your personal computer‚ and any others you may be using to potentially damaging viruses. The college has aggressive anti-virus procedures in place to protect its computers‚ but cannot guarantee that a virus might not temporarily infect one of its machines. It is your responsibility to protect all
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Lancaster November 6‚ 2013 Arnold Clay ENC1101 Is College for Everyone?: Comparative Rhetorical Analysis Since the first GI Bill was passed after World War II universities have been steadily increasing. Currently there are more than 4000 college like institutions in the United States. Public policy has been making higher education more reachable for example by creating federal student loan programs so everyone has a chance to attend college. But recently we have seen the cost of a four year degree
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A stakeholder is someone who has an interest in a business. Stakeholders are individuals‚ groups or organisations that are affected by the activity of a business. Customers are arguably the most important stakeholder. This is because they are the main source of cash flow in a business. This means that the business has to listen to what the customers want and need in order to make a profit. Customers Customers are arguably the most important stakeholder. This is because they are the main source
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whether or not college athletes should be paid. Despite each of the authors having polar opposite views on the topic‚ each author is similar by using rhetorical strategies to their advantage in trying to educate and persuade their audience. Through the use of appeal to ethics‚ personal experiences‚ and historical examples the authors share the common goal of convincing their audience whether or not college athletes should be paid. The first of the articles‚written against college athletes getting
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