BACKGROUND AND HISTORY OF STARBUCKS Starbucks Corporation is a leading international coffee and coffeehouse‚ which was founded in 1971 with 16‚120 stores in 49 countries. In the United States alone‚ it has about 11‚000 stores (Starbucks Corporation: Starbucks Company Description). Starbucks started as a local coffee shop in Seattle‚ Washington by English teacher Jerry Baldwin‚ history teacher Zev Siegel‚ and writer Gordon Bowker. They initially purchased their coffee from Alfred Peet‚ the founder
Premium Starbucks Coffee
Starbucks Financial Analysis Financial Analysis of the Starbucks Corporation 2401 Utah Avenue South Seattle‚ Washington 98134 (800) 235-2883 Financial Analysis of the Starbucks Corporation Company Overview Starbucks is the world’s largest specialty coffee retailer‚ Starbucks has more than 16‚000 retail outlets in more than 35 countries. Starbucks owns more than 8‚500 of its outlets‚ while licensees and franchisees operate more than 6‚500 units worldwide‚ primarily
Premium Coffee Starbucks Coffeehouse
Starbucks expansion into China Abstract In the following research we will look whether Starbucks will be able to launch an aggressive expansion throughout Mainland China‚ a country known for its tea drinking history dating back to 5‚000 years. Starbucks is known for its ability to locate the business outlets in perfect spots as well as market their products in beneficial ways. This report will try to analyze the three main questions: 1) Should Starbucks continue its expansion in China
Premium Starbucks
Starbucks Case Study 1 MKTG 220 September 18th‚ 2012 Table of Contents Case Review3 Determining the Root Problem4 Identifying the Problem Components4-5 Generating Alternatives5 Evaluating Alternatives6 Choose an Alternative7 Implementation Plan7 Alternative Choice8 Work Cited9 Case Review Starbucks is one of the leading coffee retailers in the world; according to their company profile they are operating nearly 18‚000 retail stores in 60 countries. They serve millions of customers
Premium Coffee Starbucks Espresso
increased from $1.3 billion in fiscal 1998 to $1.7 billion in fiscal 1999‚ due primarily to the Company ’s store expansion program and comparable store sales increases. As part of its expansion strategy of clustering stores in existing markets‚ Starbucks has experienced a certain level of cannibalization of existing stores by new stores as store concentration has increased. However‚ management believes such cannibalization has been justified by the incremental sales and return on new store investments
Premium Central Intelligence Agency Inflation Coffee
Spike Lee released the film‚ Malcolm X in 1992‚ a biographical story about the African- American controversial figure during the Civil Right Movement. Malcolm undergoes three significant conversions in his life. The first portion of the film depicts Malcolm’s childhood through flashbacks and his teenage years as he strived to emulate a white man and gain acceptance to their society. The majority of the film is dedicated to his life after prison‚ portraying the transformation made once he discovers
Premium Elijah Muhammad Malcolm X Nation of Islam
Accounting standard board. d) Public company accounting oversight board. e) SOX (Sarbanes Oxley Act) Sarbanes-Oxley Act of 2002 is the act passed by the Congress of United States in the year 2002 with an intention to protect the investors from the possibility of fraudulent accounting acts which are conducted by corporations (Testimony Concerning Implementation of the Sarbanes-Oxley Act of 2002). The act made certain strict reforms which are to be compulsorily followed by the corporations so as to prevent the
Premium Internal control Enron Audit
Case Problem Analysis STARBUCKS BACKGROUND OF THE CASE Time Frame The case happened back in the 90’s where a lot of coffee shop is being operated in the business industry; one of this is the Starbucks a very well-known coffee shop nowadays. The Starbucks coffee maintained its clients or customers due of the new technique in marketing mix and to evaluate the kind of coffee and tea they were offered by the customers. The management also offered a promotional campaign by
Premium Starbucks
The Sarbanes-Oxley Act of 2002 The Sarbanes-Oxley Act of 2002 Presented by: Ibrahim M. Conteh; Ruby Proctor Garcia; Kathleen M. Parry; Joseph M. Schmerling; Jaime Ulloa Auditing Theory and Practice 0902 ACCT422 4021 Due: April 29‚ 2009 Table of Contents Page Number What is the Sarbanes-Oxley Act of 2002? 3 Why was SOX established? 4 When did SOX take effect? 5 What companies were affected and how? 6 What does SOX compliance require? 9 Conclusion 11 References 13 What is the Sarbanes-Oxley
Premium Public company Audit Initial public offering
This is a strategic report on Starbucks. First of all I will explain the external environment of Starbucks using PESTEL analysis‚ Porter’s five forces analysis and competitor analysis. Next will be an analysis of Starbucks’ strategic capabilities. These will be determined using a resource audit‚ a value system analysis‚ the identification of possible core competences and the identification of important stakeholders. After this I will present a SWOT analysis of Starbucks before discussing three possible
Premium Coffee Strategic management