Chevrolet currently sit in the minds of the 18-25 age group? • What are the connotations of the Chevrolet brand? • What is the potential to be a ‘cool’ and ‘must-have’ brand? Instrument 1 – Focus Group We have decided to conduct a focus group as one of our research instruments because it will collect qualitative data which is relevant for our objectives because we need to find out opinions and ideas which may be difficult to group into close-ended questions. It will consist of 6 participants
Premium Chevrolet Brand English-language films
OBJECTIVE This qualitative / subjective exercise was aimed at understanding the perceptions‚ opinions and attitude towards an innovative service which they might have opposed. Questions were asked in an interactive group setting where participants were free to talk with other members. The FGD provided an informal setting to the participants and gave an opportunity for disclosure among similar others where they could feel validated for having opposed a service. METHODOLOGY The discussion was initiated
Premium Customer service Risk Mobile operating system
BRIEFING NOTE FOR THE INTERNAL HEALTHCARE FOCUS GROUP: WHAT IS MEDICARE? To: Healthcare Focus Group From: Taylor C. Gould Subject: What is Medicare? Date: September 13‚ 2015 CC: Professor Forney Fleming SUMMARY: • 1ST POINT • 2ND POINT • 3RD POINT ISSUE Healthcare around the world varies from nation to nation‚ and is one of the most important considerations throughout life as generations become older and become more dependent on their country’s healthcare system. One of the most significant differences
Premium Health care Health insurance Health economics
Method Review Focus Groups Introduction Focus groups are a kind of research method used to collect qualitative data. The technique is often under-used in social research. Most commonly it is used in medical research (Powell and Single‚ 1996) and market research (Morgan‚ 1988). This method review will evaluate the strengths and weaknesses of focus groups‚ in order to shine a light on how and when the method can be useful for social and political researchers. In order to do so‚ I will touch upon different
Premium Focus group Qualitative research Scientific method
Starbucks: Delivering Customer Service Starbucks: Delivering Customer Service The elusive goal of customer satisfaction has long provided companies with endless headaches and difficult decisions. In the end‚ associating specific customer satisfaction metrics to company profit and loss would provide the undeniable proof needed to make changes‚ and then invest the required capital to address any concerns. Starbucks‚ not unlike the rest of the business world‚ has found itself in the same situation
Premium Marketing Coffee Sales
신제품마케팅 조별 사례 발표 Starbucks : Delivering Customer Service Contents • • • • • • • Case Summary Company Background The Starbucks Value Proposition Delivering on Service Caffeinating the World Starbucks’ Market Research: Trouble Brewing? Rediscovering the Starbucks Customer • Suggestion Case Summary • > 5% ann. sales growth during 11years in a row (~2002) • close to a recession-proof product (Howard Schultz) • Lack of strategic marketing group and customer relationship management : Overlooking
Premium Coffee Starbucks Marketing
Starbucks: Delivering Customer Service Starbucks began several years ago in a small city in Seattle‚ WA. Since its inception Starbucks quickly acquired several cafes throughout the state of WA and now Starbucks has cafes worldwide. The success of Starbucks lies with the dedication of providing quality products‚ a unique atmosphere and a commitment of providing top notch customer service. This article describes the importance of customer service and the endless possibilities to make sure that Starbucks
Premium Coffee Customer service
COVERAGE Introduction – What is customer focus and our understanding of the concept Discussion – Why organizations lack customer focus in Fiji? Our case studies:- How this can be overcome? Arguments raised and discussed Conclusion You ’ll never have a product or price advantage again. They can be easily duplicated‚ but a strong customer culture cant be copied. Jerry Fritz INTRODUCTION o What is Customer Focus? To put it simply :- In a customer focused organization‚ leadership
Premium Management Customer Organization
CASE ANALYSIS Starbucks: Delivering Customer Service MARKETING-II DATE OF SUBMISSION-19.11.2012 SUBMITTED BY:- SECTION-C‚ GROUP 13: Abhijit Das- 2012PGP005 Ashwin Vijayan- 2012PGP073 Kumar Abhishek- 2012PGP178 Payal Anand- 2012FPM10 Rajat- 2012PGP292 Sumit Bapuji Gedam- 2012PGP382 Vikash Kumar- 2012PGP438 Situational Analysis Customers: Affluent‚ well-educated‚ white-collar patrons(skewed female) between the ages of 25 and 44 Most loyal customers visit Starbucks as often as 18 times a month
Premium Coffee Starbucks
Introduction: Starbucks faces a difficult and controversial management challenge. The company’s most recent market research has revealed unexpected findings implicating that Starbuck is not always meeting customer’s expectations in the area of customer satisfaction. The purpose of this memo is to analyze and provide recommendation on whether or not the company should go forth with a $40 million investment in additional labor in the stores. This $40 million investment is necessary in order to bring
Premium Customer service Coffee Variable cost