Tutorial 1 Understanding Services & Service Strategy Objectives: ν Identify and critique the five distinctive characteristics of a service operation ν Describe a service using the five dimensions of the service package. ν Use the service process matrix to classify a service. ν Describe how a service competes using the three generic service strategies. ν Discuss the competitive role of information in services. Nature
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pg. V .) Porter’s Generic Strategies pg. • Cost Leadership pg. • Differentiation pg. • Focus Strategy pg. VI .) Advantage and Disadvantage of Porter’s Generic Strategies pg. VII .) Application of Porter’s Five Forces pg. VIII.) Bibliography pg. Executive Summary: Michael Porter created two concepts used by industries to either achieve greater competitive advantage or can be used as an over all strategy in the market. Both of these
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buyers 3 Threat of new entrants 3 Bargaining power of suppliers 4 Existing rivalry between competitors 4 3. Asda ’s strategic position within the UK. 4 Strength 4 Weakness 4 Opportunities 5 Threats 5 4. The competitive strategy of Asda. 5 5. Future development strategy of Asda. 7 III. Recommendation 9 IV. Reference 10 I. Introduction Asda was first formed in 1965 by a group of Yorkshire farmers and originally sold only grocery products. However in 1990 Asda sold its first
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industry that have similar business models or similar combinations of strategies. For example‚ the fast-food industry can be portrayed as consisting of several strategic groups. The number of groups within an industry and their composition depends on what dimensions you use to define the groups. Strategists often use a two dimensional grid to display the position of each company along to the two most important dimensions. Strategy is the Direction and scope of an organization over the long term which
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companies that need to look at the alternatives with the company’s investors in mind. One will evaluate alternatives US Airways can consider to understand the company’s growth. Once will also identify generic strategies and the best value discipline for the company. Last‚ one will recommend a strategy that US Airways should consider. Identify Best Value Discipline Some would say that from the front an organization needs a value discipline; the issue is which one fits the organization. In order
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publishing content to multiple distribution channels and combine an enterprise-class media management with unmatched reach and reliability of Akamai’s global delivery system. Using Porter’s generic strategies model‚ what do you think is the NBA’s overall strategy or strategies? The NBA’s overall strategies are focused on providing high quality content distribution‚ where video games are available live or on demand. They also focus on being able to show this content in places around the world such
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experience curve benefits by the market penetration. Generic strategy: Generic competitive strategies include cost leadership strategy‚ differentiation strategy and focus strategy (low cost and differentiation). The below chart is the Porter’s Generic Competitive Strategies. As the target scope of our company was the whole industry‚ the cost leadership strategy and differentiation strategy were available to us. Moreover‚ the cost leadership strategy was advantageous to us because of our initial strategic
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Q1. ) 1. Which of Porter’s generic strategies is H-D using? Will this strategy work for all of the countries described in the case? Why or why not? According to Porter Generic Strategies‚ Harley-Davidson Company uses “Differentiation Strategy” by offering its heavyweight motorcycle through the distinctive designs. Also‚ as a leader of heavyweight motorcycle manufacturers‚ more than 100 years old existed in the market‚ its American icon and nostalgia make H-D become traditional brand. Therefore
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competition is a function of the threat of new entrants‚ the threat of substitutes‚ the bargaining power of suppliers and buyers‚ and rivalry among existing competitors. Porter’s generic strategies model can be used by managers to conceptualize possible sources of competitive advantage. A company can pursue broad market strategies of low cost and differentiation or the more targeted approaches of cost focus and focused differentiation. Rugman and D’Cruz have developed a framework known as the flagship
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criteria PASS CRITERIA 1.1 Identify the purposes of different types of organization (P1) 1.2 Describe the extent to which an organisation meets the objectives of different stakeholders (P2) 1.3 Explain the responsibilities of an organisation and strategies employed to meet them (P3) 2.1 Explain how economic systems attempt to allocate resources effectively (P4) 2.2 Assess the impact of fiscal and monetary policy on business organisations and their activities (P5) 2.3 Evaluate the impact of competition
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