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    nike marketing

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    M1 – Cadburys and Topshop are both businesses that strive to produce effective marketing techniques in order to sell their products. Although both have a wide range of consumers‚ their marketing techniques are both slightly similar and very different. Differences Cadburys offer mass production of every individual product on offer in over 1‚000 stores. However Topshop offer limited amounts of each product in designated Topshop stores and online. Cadburys offer prizes with special chocolate

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    Nike Cost of Capital

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    Executive Summary Wanting to add Nike’s share to her portfolio‚ Kimi Ford asked her new assistant‚ Joanna Cohen‚ to estimate Nike’s cost of capital. Cohen‚ later‚ came up with the cost of capital of 8.4% that was contradicted to Ford’s cost of capital of 12%. This report points out flaws of Cohen’s assumption and recalculates the WACC to obtain the most accurate cost of capital. In the cost of equity calculation‚ we will use CAPM‚ the dividend discount model (DDM)‚ and the earnings capitalization

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    Mini Case: Nike

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    Mini Case: Nike’s Decision Nike‚ a U.S.-based company with a globally recognized brand name‚ manufactures athletic shoes in such Asian developing countries as China‚ Indonesia‚ and Vietnam using subcontractors‚ and sells the products in the U.S. and foreign markets. The company has no production facilities in the United States. In each of those Asian countries where Nike has production facilities‚ the rates of unemployment and underemployment are quite high. The wage rate is very low in those

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    Nike and Child Labor

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    Nike has been accused of using child labor in the production of its soccer balls and shoes for Nike in Pakistan. While Pakistan has laws against child labor‚ the government has taken very little action to terminate it. It is said that only a boycott by the United States and other nations will have any impact on child-based industries. In addition‚ the U.S constitution states that child labor is an illegal and inhumane practice and any U.S. company found guilty practicing and encouraging it will

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    Nike 10-K

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    594 Total current assets 11‚531 11‚297 b. What method does the company use to value inventory? The Notes indicate that NIKE uses “last in first out‚” or LIFO‚ for domestic inventories and “first in first out‚” or FIFO‚ for international inventories c. What depreciation method does the company use? The Notes indicate that NIKE uses the straight line method for buildings and leasehold improvements and the declining balance method for machinery and equipment. As with the

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    4Ps Product Life Cycle STP

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    Consumer Promotion Process: 1.) Tourism Market Segmentation: Segmentation is the process of dividing the total market into several relatively homogeneous groups with similar product or service interests‚ with similar needs and desires. Market segmentation in tourism is a very important element at the choice of marketing strategy. Thus the elements of marketing mix (product‚ price‚ place and promotion) are determined in accordance with the different segments of market. The tourist market can be segmented

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    MARKET SEGMENTATION‚ TARGETING & POSITIONING MARKET SEGMENTATION INTRODUCTION The market for any product is normally made up of several segments. A ‘market’ after all is the aggregate of consumers of a given product. There are different factors contributing for varying mind set of consumers. It is thus natural that many differing segments occur within a market. Since it is virtually impossible to cater for every customer’s individual characteristics‚ marketers group customers to market

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    BUSN 6540 LEGAL & ETHICAL ENVIRONMENT OF BUSINESS INDIVIDUAL ETHICS ANALYSIS TO: XXXXXXXX FROM: XXXXXXXXXX RE: Business Ethics Analysis: Employment of Underage Workers by Nike DATE: August 28‚ 2014 I. FACTS For decades international companies‚ such as Nike Corporation (Nike)‚ have been highly criticized for employing children under the age of 18 in overseas factories‚ resulting in an ethical dilemma. Nike manufactures a wide-range of sports products including shoes‚ apparel‚ and

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    nike and sweatshops labor

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    Do you think the criticism of Nike is fair‚ considering that the host countries are in dire needs of creating jobs?Yes and no. In a pure capitalist economic system employers will seek to pay workers as little in cash and benefits as possible and will locate his plant in the location that incurs the least cost. That being said there is a certain moral consideration to pay a wage that allows the worker to reasonably support themselves and their dependents. Lastly you should consider Henry Ford’s Famous

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    Nike Executive Summary

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    to Kimi about Nike’s WACC‚ she calculated it to be 8.3%. She also provided some assumptions she made while developing this WACC. First‚ she noted that she decided to use a single cost of capital because she did not believe that other segments with Nike were large enough to make a considerable difference on the weights. She determined that Nike’s segments also did not have a significant difference in risk to justify using a multiple cost of capital. We agreed with Joanna and also used a single segment

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