Marketing Plan Executive Summary BMW Group Canada is looking to revive the Individual Collection (IC) program to distinguish BMW from the competitor high end vehicle customization marketing options. In order to successfully revive the Individual Collection program at BMW‚ changes need to take place at the head office level to create awareness and importance on this program to increase sales and excitement companywide. Re-launching the Individual Collection program
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Max Fresh Parent Company Colgate Palmolive Category Personal Care – Toothpaste Sector FMCG Tagline/ Slogan Switch on the power of freshness USP Colgate Max Fresh gel is infused with cooling crystals for a whole new dimension of freshness STP Segment Personal Care – Oral Hygiene – Gel Toothpaste Target Group Men and Women Positioning Colgate Max Fresh with Cooling Crystals providing fresh breath and long lasting freshness that can be seen SWOT Analysis Strength 1. Toothpaste contains
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SUMMER TRAINING REPORT SUBMITTED TOWARDS THE PARTIAL FULFILLMENT OF POST GRADUATE DEGREE IN INTERNATIONAL BUSINESS Study on Premium CarsWithTOYOTA KIRLOSKAR MOTORS | Submitted By: PRASHANT MAKKER MBA-IB (2009-2011) Roll No. : A1802009009 INDUSTRY GUIDE FACULTY GUIDE Mr. RAJESH GROVER Mrs. KOKIL JAIN Manager –North Planning Toyota Kirloskar Motors AMITY INTERNATIONAL BUSINESS SCHOOL‚ NOIDA AMITY UNIVERSITY – UTTAR PRADESH
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country. Luxury car majors in India - Mercedes-Benz‚ BMW and Audi put together have around 85% market share. The German car brand Mercedes-Benz had first-mover advantage as it had started operations in India in 1995 and there was no direct competition in this category. So‚ it remained ‘Numero Uno’ luxury car brand in India for more than a decade. But‚ market dynamics have changed significantly after the entry of BMW in 2006 followed by Audi in 2007. After conducting a qualitative and quantitative
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How are target markets selected? The selection of target markets is the second major phase of the STP process‚ as shown in the diagram below. (Where STP stands for segmentation‚ targeting and positioning.) As shown‚ firms initially segment the market and‚ as part of this process‚ construct segment profiles for each segment. Included in a segment profile is a detailed description of the segment‚ along with various size and profit measures. Using this information in conjunction with the firm’s
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g 1 mol b) 88.55g of carbon monoxide gas. 88.55 g x 1 mol x 6.02 x1023 molecules = 1.90 x 1024 molecules 28.01 g 1 mol c) 18.6L of chlorine gas (at STP) 18.6L x 1 mol x 6.02 x 1023 molecules = 5.00 x 1023 molecules 22.4 L 1 mol
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Volkswagen has a strong brand portfolio. The company’s brand portfolio includes a good mix of luxury cars and family cars. Its leading brands include Audi‚ SEAT‚ Lamborghini‚ Volkswagen‚ Skoda‚ Bentley and Bugatti. The Volkswagen family of brands includes such strong brands such as Beetle‚ Golf and Passat. The luxury car brands of the company include Audi‚ Lamborghini‚ Bentley and Bugatti. Volkswagen’s Strengths Weaknesses Leading regional player Strong brand portfolio Global production network
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of hydrogen gas at STP (standard temperature and pressure). In the experiment‚ a magnesium ribbon was placed at the bottom of an eudiometer tube and allowed to react with 2M hydrochloric acid. The volume of hydrochloric displacement was measured and calculations determined the molar volume of hydrogen gas produced inside the eudiometer tube. After performing and taking the average data of two trials‚ it was concluded that the calculated value of one mole of hydrogen gas at STP was about 22.35 L/mol
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Cited: Audi‚ Robert. Business Ethics And Ethical Business. New York‚ NY: Oxford UP‚ 2009. Print.
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expensive aluminium for their vehicle bodies. 72 years after the introduction of Dodge’s all-steel body‚ the Car Manufacturer Audi (in cooperation with the Aluminium Company of America (Alcoa)) was finally able to develop an equivalent in Aluminium. The Audi Aluminium Space Frame‚ used in the A8‚ is the first car to be fitted with a chassis and Fig. 2: Audi Space Frame body made from 100% aluminium. (See Fig.2) In 1953 Chevrolet introduced the Corvette with
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