"Strategic analysis of air asia the best low cost carrier airlines in the world" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 10 of 50 - About 500 Essays
  • Good Essays

    Air Asia assignment

    • 796 Words
    • 3 Pages

    3) Ryanair was introduced as a low-cost airline in 1991‚ CEO Michael O’Leary used the low-cost American‚ SouthWest airline model to plan their tactical direction.  Ryanair has set values‚ which they want to succeed in such as: product leader‚ operationally excellent and being intimate with their customers. ( Dbuccellato2011‚ 2012) As for Southwest airlines‚ it is a people-oriented company and uses that orientation to leverage its advantages. It cuts costs by having employees who work for a company

    Premium Low-cost carrier Airline Southwest Airlines

    • 796 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Air Asia Logistic

    • 2550 Words
    • 11 Pages

    in year 2013.That mean ‚ the demand of product will increase due to the world population increase. Therefore‚ the demand of logistic will grow up follow with the increasing of world populations. When the demand of market increase due to increasing of world population‚ its definitely will effect the world trade and seaports. Long-term forecasts suggest that world trade growth will exceed world GDP growth‚ and about 90% of world trade is handled by sea ports. This will generate growth in container traffic

    Premium Low-cost carrier Airline

    • 2550 Words
    • 11 Pages
    Powerful Essays
  • Satisfactory Essays

    Ob Air Asia

    • 707 Words
    • 3 Pages

    AirAsia is Malaysia’s second national airline was incorporated in 1993 as a full-service regional airline under DRB-Hicom. They started their operations on 1996. After starting their operations for several years‚ AirAsia failed to attract enough passengers to establish its own niche market due to the demise of Tan Sri Yahaya Ahmad and financial crisis. Hence‚ AirAsia was heavily indebted. In 2001‚ Tony Fernandes’s company‚Tune Air Sdn Bhd bought this airline from DRB-Hicom with estimation of RM 40

    Premium Low-cost carrier

    • 707 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Air Asia Essay

    • 1137 Words
    • 4 Pages

    Question : How would you describe Fernandes’ entrepreneurial strategy? 1. General. Tony Fernandes was a risk taker; he bought his airline without prior knowledge about aviation as well as firsthand experience with the airline industry. He said in one of the interviews‚ “Go with your gut‚ give it your best bet and you may fail‚ but don’t give up” (INSEAD Knowledge‚ 2007). This statement shows the type of the person that he is. He is an independently-minded person who knows when to trust his gut

    Premium Low-cost carrier Airline Tony Fernandes

    • 1137 Words
    • 4 Pages
    Powerful Essays
  • Best Essays

    The product comparison between Network Carriers and Low Cost Carriers and forecasting the future market trends and global competition in airline industry The deregulation in United Stated (US) since 1978 caused the emergence of new airline business models which are dynamic and competitive. The negotiation is less restrictive air services agreements contributed the explosion of new entrants with innovative business models entering the market. This phenomenon spread to Europe called

    Premium Airline Low-cost carrier Ryanair

    • 3247 Words
    • 19 Pages
    Best Essays
  • Powerful Essays

    Air Asia - 4

    • 2462 Words
    • 10 Pages

    until 2001 at Warner Music South East Asia. When Time Warner Inc. merged with America Online Inc.‚ he quitted his job and starts his journey to fulfill his childhood dream. This idea is generated when he was studying in England and wanted to go home during term break but was rejected by his father because the flights tickets that time are expensive. Later‚ he started a company under the name of Tune Air Sdn Bhd to take over Air Asia‚ Malaysia’s second national carrier with the tagline “now everyone can

    Premium Airline Low-cost carrier

    • 2462 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Air Asia Marketing

    • 2811 Words
    • 9 Pages

    Contents Table of Content Background Information........................................................................................................... 2 Company Analysis.................................................................................................................. 2 I. Segmentation………………………………………………………………………………2 II. TOWS…………………………………………………………………………………….3 Marketing Challenge…………………………………………………………………………7 Recommendation……………………………………………………………………………..7 I. Tap into

    Premium Airline Low-cost carrier

    • 2811 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Swot : Air Asia

    • 1374 Words
    • 6 Pages

    SWOT : AIR ASIA Strengths 1. low cost operation 2. target mass customers 3. efficiency workforce 4. Staffs have multi skill to do their job. 5. single type fleet to service the customer‚ it easies to maintenance. 6. lowest fare more than others. 7. Sell the ticket direct to the customer. Weakness 1. Limited service to the customer. 2. charge every things except the ticket 3. A lot of competitor. 4. Brand positioning lower than other brand. 5

    Premium Airline Low-cost carrier

    • 1374 Words
    • 6 Pages
    Powerful Essays
  • Better Essays

    A successful example of a Malaysian no frills airline is Air Asia. Revolutionized and Reinvented by Tony Fernandez in 2001. It is based on the low-cost‚ no-frills model of the US carrier Southwest. The concept of Air Asia is based on the belief that demands for short-haul air transport is price flexible. That means‚ if prices for flights are being reduced‚ more people will fly. Traditionally‚ airline concepts are based on the assumption that airline traffic grows in line with the economy and that

    Premium Airline Low-cost carrier

    • 6907 Words
    • 28 Pages
    Better Essays
  • Good Essays

    moderately high due to almost no switching cost for customers to switch from one LCC to another. In addition‚ the access to the internet allows customers to have close to full information on prices charged by the LCCs. Threat of substitutes is moderately low; there are several substitutes such as cruises‚ rail‚ bus‚ and car. However‚ the archipelago geographical structure of Asia has made air travel the viable‚ efficient‚ and convenient mode of transportation. Threat of new entry is moderate;

    Premium Barriers to entry Competition Marketing

    • 289 Words
    • 2 Pages
    Good Essays
Page 1 7 8 9 10 11 12 13 14 50