Level ATHE Level 6 Diploma in Management Title Strategic Marketing Unit Code and Credit Value T/503/5119 & 15 Tutor Name and Email Assessment Guidance Learners will be required to follow the assignment brief and indicative content to develop the report Assignment Scenario You are employed by a specialist marketing consultancy business‚ ‘Total Marketing Solutions’ (TMS)‚ that provides support and advice to organisations looking to develop their strategic marketing plans. To recruit additional business
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1. Explain how strategic management and the strategic management process are illustrated in this case. Let’s look at what “strategic management” and “strategic management process” mean. First‚ strategic management “is the process of analyzing the current situation‚ developing appropriate strategies‚ putting those strategies into action‚ and evaluating and changing those strategies as needed (Coulter‚ 2013). And “strategic management process “implies sequential
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Strategic planning for company management has gotten more complex over the years. As times have changed‚ so have the various factors that a company may face throughout the years. Many things have changed‚ such as ethical concerns or issues‚ diversity issues‚ global nature concerns‚ and technological advances and innovations. Strategic managers have to be able to adapt their company to the constantly changing factor that the company may face. Strategic managers have to know what ethical concerns or
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2012 PP. 71-84 Strategic Thinking; a Practical View Ehsan sharifi * M.A. student in EMBA‚ Qom College‚ University of Tehran‚ Iran (Received: 9 October 2011; Accepted: 28 March 2012) Abstract The purpose of this paper is to clarify some of salient issues surrounding the concept of strategic thinking. After a historical overview of the evolution of strategic thinking‚ debate about types of thinking and different of definitions‚ I review research across the field of strategic management to find
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Strategic Philanthropy- How to do it well‚ Frumkin’s prism‚ Strategic Philanthropy tools Must critically analyse‚ Martin Luther King would strategic philanthropy have facilitated such movements A Decade of Outcome-Oriented Philanthropy Frumpkins prism of GIVING Explained by Stannford Social innovation review Strategic Giving is both a comprehensive‚ critical analysis of modern philanthropy (particularly foundations) and a useful guide for wealthy donors who want to distribute their money
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Strategic Thinking and Strategic Leadership Abstract The purpose of the study is to evaluate and discuss the concepts of strategic thinking and strategic leadership to gain competitive advantage for organizations. For this‚ every aspect related to strategy is discussed. The study starts with introducing the concept of strategy‚ strategic thinking‚ strategy analysis‚ strategic leadership‚ strategic implementation and learning organization. Thus‚ the challenge to managers is to decide on strategies
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Chapter 21.) • Porter‚ M.E. (1996). What is Strategy? Harvard Business Review‚ 74 (6). In HBR’s 10 Must Reads on Strategy. (Custom Textbook (2012)‚ Managing Strategy in the Global Marketplace. Chapter 21.) • Stegmann‚ J (2009) Critical Thinking in Strategic Management: A Conceptual Guide to AMBA 670 Managing Strategy in the Global Marketplace (in Course Content) (Skim and then continue to use as a reference throughout the course) • Custom Textbook (2012)‚ Managing Strategy in the Global Marketplace
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Strategic Lens Amazon: Grouping: With a mission “to be Earth’s most customer-centric company‚ where customers can find and discover anything they might want to buy online‚ and endeavors to offer its customers the lowest possible prices‚” . There are three things that can be inferred form Amazon’s mission statement‚ one is their extremely consumer centric business strategy‚ secondly to strive to enter into new markets and thirdly to achieve it through the least amount of resources. However there
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sAchieving Strategic Fit >How is strategic fit achieved? >Other issues affecting strategic fit * Strategic fit: –Consistency between customer priorities of competitive strategy and supply chain capabilities specified by the supply chain strategy –Competitive and supply chain strategies have the same goals. * A company may fail because of a lack of strategic fit or because its processes and resources do not provide the capabilities to execute the desired strategy
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how you would create appropriate strategic marketing objectives for a market Following on from the above 2 points‚ here you need to select a particular market – ideally the one that your own organisation operates in – and describe how you would create appropriate strategic marketing objectives (not actions) aimed at achieving success in that market. Section 4 Demonstrate how you would respond to changes in the marketing environment report on the impact of changes in the external environment on
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