Frito-Lay North America is the division of PepsiCo that manufactures‚ markets and sells corn chips‚ potato chips and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips‚ Cheetos cheese-flavored snacks‚ Doritos and Tostitos tortilla chips‚ Lay’s potato chips‚ Rold Gold pretzels‚ Ruffles potato chips and Walkers potato crisps (Europe)—each of which generated annual worldwide sales over $1 billion in 2009.[citation needed] Frito-Lay began in
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Running head: CASE ANALYSIS OF FRITO-LAY Case Analysis of Frito-Lay MKT610: Marketing Strategies Jane Student Davenport University Terry O’Connor‚ Ph.D. June 15‚ 2010 Table of Contents Purpose and Overview 3 Analysis of Our Past and Current Situations 3 External Opportunities We Could Exploit 4 External Threats That May Impeded Success 4 Internal Strengths on Which to Capitalize 4 Internal Weaknesses to Overcome 4 Assumptions on Which the Strategies
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Introductions Case summary and key facts - Summary + Financial Main issues for decision maker Analysis and class discussion of main issues Our recommendations Class recommendations 1. Grow established Frito-Lay brands through line extension 2. Create new products to meet changing consumer preferences and needs 3. Develop products for fast-growing snack food categories 4. Reproduce Frito-Lay Successes in the international market Background Information Frito-Lay Brands include: Lays‚ Ruffles‚
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Sustain Your Chips —Sustainable Strategies Consultation for Frito-Lay Inc. 2011 Gillian Hrycko‚ Goya and Jake Eco-Innovations Consulting Firm 2011/7/18 Executive Summary Frito-Lay is a brand known by almost every consumer in North America. With products being exported to 79 countries around the globe and accounting for almost 62% of the salty snack industry in North America‚ it is certainly a powerful brand. Yet
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Frito Lay’s Tarotato Chips Marketing Plan Hewgi Wong 300736597 Professor: Mike Sullivan Course: MKTG 116 February 05‚ 2014 Frito Lay Canada Product Name: Tarotato Chips Product Description: A healthy alternative to your traditional potato chips. Taro is a starch root much like your traditional potato however it has “30% less fat and more fiber” plus more vitamins (Time‚ 2011). Get that same crisp and tasty flavor that you are used too without the high cholesterol. These
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Frito Lay Question 1 How does the mix of Frito- Lay’s inventory differ from those at a machine or cabinet shop? Since generally the Frito Company is primarily centered on focused facility much of its earnings and savings go into capitol equipment. Frito Lays keeps its inventory in MRO‚ as opposed to the normal cabinet shop where it does not need the MRO. Normally and most of the time Cabinet and machine shops store high inventories in the category of raw materials‚ work in progress and in their final
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History of the Frito-Lay’s Company : In 1932‚ two young entrepreneurs independently began to operate two separate companies that were thousands of miles apart. (Elmer Doolin & Herman W. Lay of Nashville) 1. The Frito Company In 1932‚ Elmer Doolin started doing business in a small San Antonio cafe and purchased a bag of corn chips to eat with his sandwich. Mr. Doolin set his new business venture in his mother’s kitchen. Because there was no money for hiring employees‚ his family helped
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mid-eighties Frito-Lay’s Dips had become a highly profitable product line with sales of $30 million in 1981‚ growing to $87 million in 1985. In late 1986‚ Marketing Director Ben Ball‚ and Product Manager Ann Mirabito had completed the planning review for the Frito-Lay line of dips. A major issue at the planning meeting was where‚ and how‚ to further develop Frito-Lay’s Dips. Two divergent viewpoints developed; that the dip line should be more aggressively promoted in its market segment‚ and that Frito-Lay
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FRITO LAY CASE STUDY Factual Summary: Frito-Lay‚ Inc has been developing multigrain chips since the early 1970s. It is a worldwide leader in the manufacturing and marketing of snack chips. It is capturing nearly one-half of the retail sales in the United States snack chips market. Frito-Lay knew that a healthier option was appealing to consumers and that this healthier option had proper time to be introduced‚ but the market was not ready for it yet. Product research and development is carried out
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strategy focusing on broad mass market. - Requires good scale facilities‚ tight cost and overhead controls and cost minimization in selected functional areas like manufacturing cost‚ marketing‚ r & d and advertising Reasons for cost reduction:- Learning experience Frito Lay’s is a worldwide leading manufacturer of snack chips and has 8 to 10 top ten famous brand with brand loyalty customers. They have skills and thereby increase the productivity of
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