what will our customers say in the mean time - maybe we can give them better pricing for the wait? then we’ll need to reduce the 13.5 profit a little‚ and etc... (Qualitative side --> Risk that wholesalers will drop you) There will also be a 4-6 month period where no sales occur. Part of the action plan is to eliminate some smaller accounts or increase their sales. NOTES: (considerations for action plan) Consider product development Do you produce the same price range? Or we
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14‚ 2013‚ from Bing market share: http://www.forbes.com/sites/greatspeculations/2012/01/17/bings-market-share-squeaks-higher-google-still-gorilla-of-search/ Wakabayashi‚ D Yarrow‚ J. (2011‚ 11 15). businessinsider. Retrieved 05 14‚ 2013‚ from arcticles ios iphone: http://articles.businessinsider.com/2011-11-15/tech/30400455_1_ios-iphone-smartphone-market Zwaag‚ G
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Case study discussion – Gillette loses face This is a deceptively simple-looking case. The lazy student will simply adopt the critical line on the company’s strategy being fed to him or her by Jeremy Kahn‚ the author of the article. In fact‚ things are by no means so clear-cut‚ students need to do some careful analysis‚ particularly in the area of Gillette’s corporate-level strategy‚ before this becomes plain. They have to be prepared to think hard about the success factors in the different businesses
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ACNIELSEN M’SIA ENTERS STRATEGIC ALLIANCE WITH 99 SPEEDMART. (From Bernama The Malaysian National News Agency) from BERNAMA‚ The Malaysian National News Agency KUALA LUMPUR‚ July 12 (Bernama) -- Marketing information provider‚ ACNielsen and 99 Speedmart retail chain has signed a strategic alliance which will give ACNielsen access to 99 Speedmart point-of-sale (POS) data and provides 99 Speedmart with a suite of reports via ACNielsen’s Retailer Advisor Personal software 99 Speedmart offers a wide
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Outline • • • • • • Exam Team Expectations Upcoming Schedule Case Analysis Capstone Group-work Business Policy and Strategy – Feb. 17‚ 2015 Exam 1 • Average: 28.29 (~ 81%) • Range: 22 – 32 (~ 63% - 92%) • Which of the following is NOT an example of complementary products or services when thinking about “the sixth force” of Porter’s five-forces? – Xbox gaming console and Halo gaming franchise – Shell gasoline and Ford F-150 pickup truck – Google Android operating system and Samsung smartphone
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Establish corporate goals and strategic direction - Specify and rank order corporate goals - Write mission statement - Select target segments - Establish strategic direction • Create customer value—design initial brands for test market - Match components to benefits desired (Quality Function Deployment (QFD)) • Select test markets—setup sales offices Quarter 3: Go to market to test strategy‚ and market assumptions. • Marketing strategy—evaluate tactical options
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Problem 6-1A 1. Principle violated- Divide responsibilities for related transactions and separate recordkeeping from custody of assets. The business will need to separate the duties of Ms. Flat. She is currently recording all cash receipts and posting the payments to the customer accounts. This leaves much room for error and fraud. Ms. Flat also has control or access over all cash receipts as well as being responsible for posting the payment to accounts. 2. Principle violated- Establish Responsibilities
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Chapter 1: A Mandate for Strategic Management Liberty industries‚ a firm founded in 1964‚ specialized in wooden package products‚ such as pallets‚ and was only a tiny three-person organization for nearly a decade. By 1987‚ however‚ the firm’s sales grew by a factor of 20 approaches $20 million a year". The planning system that had always been effective was no longer adequate to meet the challenges facing the organization. t With the help of consultant‚ the firm developed a nine-step
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MISSION STATEMENT 4.1 Mission statement 4.2 Revised mission statement 4. VISION STATEMENT 5.3 Vision statement 5.4 Revised mission statement 5. EFE MATRIX 6.5 EFE matrix 6.6 EFE matrix summary 6. CPM MATRIX 7.7 CPM matrix 7.8 CPM matrix summary 7. IFE MATRIX 8.9 IFE matrix 8.10 IFE matrix summary 8. SWOT 9.11 SWOT matrix 9.12 SWOT conversion matrix 9.13 SWOT conversion matrix analysis
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Case 6-3 Question 1: Westwood’s Gross Margin Percentage is calculated as (sales less cost of goods sold) as a percentage of net sales revenue. For Westwood it’s calculated as follows based on the financial statements (all in millions of dollars): 2010 Gross Margin: (2000-1100) = 900 2010 Sales Revenue = 2000 2010 Gross Margin Percentage = 45% 2009 Gross Margin: (1500 – 800) = 700 2009 Sales Revenue = 1500 2009 Gross Margin Percentage = 46.7% Westwood’s Pre-Tax Return on Sales
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