Kotabe/Helsen‚ Global Marketing Management‚ 5e Case 9 Case 9 Wal-Mart Operations in Brazil: An Emerging Giant ___________________________________ This case was prepared by Professor Masaaki Kotabe‚ Louie Pranic and Richard Smith of the Fox School of Business at Temple University and Kleber G. de Godoy and Moacir Salzstein of Fundação Getúlio Vargas‚ São Paulo‚ Brazil‚ and updated by Dan Zhang under the supervision of Professor Masaaki Kotabe for class discussion rather than to illustrate
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"Basic History Overview" Wal-Mart’s history is one of innovation‚ leadership and success. It started with a single store in Rogers‚ Arkansas in 1962 and has grown to what is now the world’s largest - and arguably‚ the most emulated - retailer. Some researchers refer to Wal-Mart as the industry trendsetter. Today‚ this retailing pioneer has annual revenues of over $100 billion‚ 3‚000 stores and more than 750‚000 employees worldwide. Wal-Mart operates each store‚ from the products it stocks‚ to
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Organizational culture is the collective behavior of humans who are part of an organization and the meanings that the people attach to their actions. Culture includes the organization values‚ visions‚ norms‚ working language‚ systems‚ beliefs & habits. It is also the pattern of such collective behaviors and assumptions that are thought to new organizational members as a way of perceiving‚ & even thinking and feeling. Organizational culture affects the way people & groups interact with each other
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ORGANIZATIONAL CULTURE AND THE DEVELOPMENT OF ORGANIZATIONAL CULTURE 1. INTRODUCTION One of the significant elements while discussing about organization development is to discuss its own existing culture as the culture itself is part of organization behavior that gives significant role in shaping organizational sustainability. Above all there is a need to recognize the right culture for any organization to achieve excellence. Peters and Waterman (1982) clearly described organizational
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like kitchen‚ laundry‚ office with their individual showcase. The company had a fundamental HR philosophy behind their ongoing success. Their philosophy was reflected in their activities and practice used which helped to develop an excellent organizational culture. The company provided huge effort and time to recruit and select employees by HR staffs. The firm spent enough time training its employee. They paid higher salary than other retail stores. The company was committed to provide excellent career
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INTRODUCTION Culture is the way of life. Societal culture consists of the assumptions‚ beliefs and values acquired and held by the majority of people in a geographical area (Sinha 1991). The word culture derivative of Latin Word ‘Culture’ Steaming “COLERE” means to cultivate. Culture first appeared in the Oxford English dictionary around 1430 it meant “Cultivation” or “tending the soil” based on the Latin culture. In 19th century ‘Culture’ was associated with the phrase “high culture” meaning the
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Strong/weak cultures Strong culture is said to exist where staff respond to stimulus because of their alignment to organizational values. In such environments‚ strong cultures help firms operate like well-oiled machines‚ engaging in outstanding execution with only minor adjustments to existing procedures as needed. Conversely‚ there is weak culture where there is little alignment with organizational values‚ and control must be exercised through extensive procedures and bureaucracy. Research shows
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Organizational culture influences many aspects of work life. Workplace cultures that are grounded in strong and formally articulated values and modes of behavior define an organization. Well-communicated values influence employee behavior and drive how employees relate with all stakeholders within the organizationfrom co-workers‚ management and members of the board to clients‚ shareholders and the community at large. When organizations seek to change their culture‚ HRas change agent and educator
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Analysis of Wal-Mart’s Strategy and Business Model for Expansion into China. Introduction Business organizations in the modern world face an ever-increasing challenge to compete for a share of the global market. Advances in transportation‚ communications‚ and technology make it possible for a company to build a device in one country out of components made in a dozen other countries and sell it anywhere in the world. To survive in this business environment‚ businesses must devise
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acknowledge that organizational culture plays an increasingly essential role in a successful company. However‚ in the meanwhile whether organizational culture should be changed constitutes a controversial issue. Many managers assert that organizational culture must be changed while few others argue that organizational culture needs not to be changed. As far as I am concerned‚ I am in favor of the former view. In this essay‚ firstly‚ I will talk about what is organizational culture and what do organizational
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