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    In Game Advertising

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    Yale Wolman 11/28/13 Applications Paper In Game Advertising: The Future of Advertisements Types of In Game Advertisements In game advertisement companies are given a choice as to what kind of advertisements they would like to put out in their video games. There are two types of advertisements to choose from: static and dynamic. Static advertisements are fixed placements at launch that stay after the release indefinitely. These advertisements are best used for brands that are never changing

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    Strategy

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    Author’s Name Institutional Affiliation Abstract Strategies are the foundation for driving the direction of any business company. Successful business growths and maintenance of market lead is as a result of implementing the best strategies properly. A number of strategy categories exist and a business organization should implement those that fit the nature of its business. This paper analyses several important business strategies through making a choice in each category that should be implemented

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    Video Games And Parents – Why So Much Hate? In a recent survey that was conducted‚ it was discovered that what parents fear the most is not that their children will get addicted to drinking alcohol or watching pornographic videos. Their greatest fear is that their children will get obsessed with playing video games. You may be surprised at first‚ but when you think about it the results actually makes sense. Just take a look at the gaming consoles available today. You have the PlayStation

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    Strategy

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    Strategy‚ Management and Leadership Individual Report 1 Business-level Strategy of Nestle Nestle is an international brand with a portfolio in almost every food and beverage category. The brand is consumed daily by a majority of people‚ from its confectionary to it dairy brands and on to it’s beverages. With around 8000 brands it is hard to stay away from them. The company shows it’s size when figures such as 468 factories spread over 86 countries are some statistics‚ with the company employing

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    De Beers Case Study This case study of De Beers outlines the company’s evolution from its formation in the mid-1800s to year 2000. In these 200 years span of time‚ De Beers was the leader in the mining of diamonds and their leadership contributed to what the industry is today. As the leader in the industry‚ De Beers had large stakes in mining fields in South Africa. Their dominance in the country also meant being socially responsible. At the onset‚ this was difficult to validate because

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    Game of Generals

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    Game of the Generals The Game of the Generals‚ also called Salpakan in Tagalog‚ and GG as it is most fondly called‚ or simply The Generals‚ is an educational wargame invented in the Philippines by Sofronio H. Pasola‚ Jr. in 1970. It can be played within twenty to thirty minutes. It is designed for two players‚ each controlling an army‚ and a neutral arbiter or an adjutant. It needs the use of logic. The game simulates armies at war trying to outflank and outmaneuver each other. As in actual warfare

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    Social Games vs. Traditional Games: which are the most popular? Nowadays many people all over the world make daily use of social networks like Facebook‚ Twitter‚ or Google+. A social networking service is a World Wide Web platform in which you can meet your real-life friends‚ share information and news with them and develop social relationships of any kind. These electronic communication devices‚ along with the opportunity to keep oneself updated with the latest news‚ opinions‚ mundane

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    The Commonwealth Games

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    | Report toThe Commonwealth Games Organizing Committee | Assessment of Macro-Environment Forces&Marketing Mix | | | 29th November 2010 | | * INTRODUCTION This report aims to assess the impact of macro-environmental forces on the credibility of the recent Commonwealth Games held in Delhi‚ India and provide recommendations on strategic marketing improvements that could be made in the delivery of future international sporting events. In doing‚ this report shall make reference

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    strategy

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    Basic Overview of Various Strategic Planning Models (Including Basic‚ Issue-Based‚ Alignment‚ Scenario and Organic) Written by Carter McNamara‚ MBA‚ PhD‚ Authenticity Consulting‚ LLC. Copyright 1997-2006. Adapted from the Field Guide to Nonprofit Strategic Planning and Facilitation. There is no one perfect strategic planning model for each organization. Each organization ends up developing its own nature and model of strategic planning‚ often by selecting a model and modifying it as they

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    strategy

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    Submitted By: Date: 24th Feb’2014 Topic: Case study of 10 companies who used turnaround strategy to improve Definition Of Turnaround Strategy The overall goal of turnaround strategy is to return an underperforming or distressed company to normal in terms of acceptable levels of profitability‚ solvency‚ liquidity and cash flow. Turnaround strategy is described in terms of how the turnaround strategy components of managing‚ stabilising‚ funding and fixing an underperforming or distressed

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