Five-Year Strategic Marketing Plan Wal-Mart Inc. A Marketing Plan Presented By: Justin Ravari Table of Contents Page 1. Company Description 1 2. Strategic Focus and Plan 2 Mission 2 Goals 2 Competitive Advantage 2 3. Situation Analysis 4 SWOT Analysis 4 Industry Analysis 6 Competitor Analysis 6 Company Analysis 7 Customer Analysis 7 4. Market-Product Focus 8 Marketing and Product Objectives 8 Target Markets 8 Points of
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Through the long-run business experience‚ Wal-Mart has standardize its core marketing strategy when her expand business in abroad but Wal-Mart also act local to understand the significance of culture and global sourcing impact on her oversea business. When Wal-Mart has decided to sell in abroad‚ the corporate has decided to made acquisitions or join-venture for market-entry strategies. Also‚ Wal-Mart prefers to choose agriculture or under developing country‚ such as Mexico‚ Latin market (Puerto
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Study Case Wal*mart Stores‚ Inc 1. Sources of Wal*Mart’s competitive advantages in discount retailing After a detailed analysis of Wal*Mart’s main departments it is obvious that they have many competitive advantages in comparison with their business rivals. Wal*Mart has developed to a leading and fast growing company with a huge market value of $ 57.5 billion. Their average 20 year return on equity is 33% and their compound average sales growth amounts to 35%. Sales per foot² is nearly $ 300
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Wal-Mart/Sam’s Club Shanell Heath COM 213 Dr. Jan Schlegel July 28‚ 2011 Letter of Transmittal August 4‚ 2011 Dr. Jan Schlegel Trine University 9910 DuPont Circle Suite 130 Fort Wayne‚ IN 46825 Dear Dr. Schlegel‚ In the attached report you will find the analysis of Wal-Mart/Sam’s Club as requested by yourself at the beginning of the class. I believe that you will get the information that you need. The report was designed to look at three main areas: 1. How the company benefits
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VIETNAM NATIONAL UNIVERSITY – HO CHI MINH CITY INTERNATIONAL UNIVERSITY SCHOOL OF BUSINESS ADMINISTRATION WAL – MART MARKETING PROBLEMS WHEN GOING GLOBAL By GROUP 5: NGUYEN THI HUONG GIANG NGUYEN THI TRUC LINH TRAN THI THU HANG NGUYEN PHU NGHI LE DUC PHUC A project submitted to Dr. Vu The Dung in partial fulfillment of the requirements for the International Marketing course Ho Chi Minh City‚ Vietnam 2011 Contents I. General information 3 1. Company Background 3
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Case Study 1.2 Rosalyn Rivera MGMT 5253 October 11‚ 2014 Professor Matthew Wallace One Nation under Wal-Mart 1. Facts Wal-Mart is now the world largest company. There are more than 8‚400 Wal-Mart stores worldwide. 140 million shoppers visit the U.S. stores each week. 82% of American households purchase at least one item from Wal-Mart every year. Wal-Mart controls about 30% of the market in household staples. Sells 15% of all magazines and 15%-20% of all CDs‚ videos and DVDs. It is expected
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Smartmart Schulich school of business | Making Strategic Decision for SmartMart | A Reflection on Ethics-LX Simulation Exercise | | Binoy Das (211137007) | Winter-2011‚ Section-F | This document is my personal reflection on the business simulation on ethics-lx‚ where I had to take three strategic decision choices for specialty grocery retailer – SmartMart‚ with an aim to retain their market leadership position as retail supplier of sustainable food products‚ while at the same time being true to their
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TUTORIAL 5 1. List and describe three (3) major LAN topologies? Topologies can define as the layout of a network. There are really three basic types of topologies. They are Star‚ Bus‚ and Ring. In a star topology‚ all computers and devices are connected to a centrally located hub or switch. The hub or switch collects and distributes the flow of data within the network. It’s better to use a switch than a hub because a switch transmits the data to the intended recipient rather
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Wal-Mart Organizational Behavior March 30‚ 2013 This paper will discuss the structure of Wal-Mart’s corporate culture and how it influences their employees. In order to understand an Organization Behavior there are different elements that will create the employees perspective of the organization’s culture such as the management’s philosophy‚ vision‚ values‚ and goals. The driving force of these elements will create the culture of the organization. An organization’s culture will define
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In this case the ethical dilemma that face Wal-Mart is in fact the managers and owners of Wal-Mart are not responsible about their workers and employees in the company. They don’t care about taking the views of its worker whether the new technologies and the new developed method they apply are good and suitable for them or not. The only thing that they consider and take care of is profit and increasing the income and revenues. Although‚ taking the views of employees and make them happy and pleased
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