A strong brand 6 benefits of a strong brand… …and the 4Cs of brand management © 2005 Clarity Marketing Ltd www.clarity-in-communication.com 1 Branding – can it really work for the small business? If you think of a brand‚ what comes to mind? CocaCola‚ Virgin‚ Hertz‚ Orange? It’s easy to think of branding as being for the big boys with big bucks. But that’s not to say that only large corporates can play the branding game. Small companies really should be able to build strong brands
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Strong Tie LTD. This case study is about a manufacturing company that designs‚ customize‚ and manufacture connector that are used to reinforce wood joins for construction purposes. The company has a good reputation in the industry and among construction professional for its customized products‚ and is consider one of the leading companies in the industry by enjoying a 60 per cent market share‚ which had fallen from 70 per cent in recent years; however‚ since 2006 to 2008‚ the company has seen
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We can lose our identity when our environment changes A change in environment could cause us to lose our identity to some extent. Everyone’s identity is different to a certain extent due to our upbringing and physical appearance. A person’s name for example would tell a lot about themselves. The culture and language they have been using and even the meaning to the name is also part of a person’s identity. The little details and characteristics of a person influences a person’s identity to a certain
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Here’s how the use of water in everyday life takes place in different industries. Also mentioned are the ways in which the different industries can reduce their consumption of water in different processes: 1Food Processors- The main use of water in the food processing industries include washing and sanitation‚ cooling and heating and a lot of other tertiary functions. In order to conserve water in this industry‚ the water must be reused in other processes‚ like rinsing water can
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The person I look up to hit rock bottom at one point and was able to become a better person that they didn’t know even existed. Seeing them go through all the obstacles showed me how strong of a person they truly are and made me admire them. This person is my mom. My mom was a high school dropout due to having me at a young age (16). She was trying to raise a child and fight an addiction at the same time. Trying to deal with all these different obstacles can be hard on someone; especially when you
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remediation of environmental degradations involve unselfish and compassionate behavior‚ a scarce commodity. The right ideas involve long-term planning‚ conservation and a deep commitment to preserving the natural world. Without a healthy natural environment‚ there will be few or no healthy humans. To understand air pollution you can consider a simple schematic that divides a big problem into components. 1. Local effects -e.g. poisoning humans breathing bad air. 2. Regional effects - fallout from
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Position Paper on Child Survival 1. INTRODUCTION Save the Children is a child focused organisation that delivers immediate and lasting improvements in children’s lives. The organisation is committed to improve the health status of children in India and protect them from exploitation‚ abuse and ill health. In the current context‚ Save the Children’s primary focus is on supporting the system in accelerating the progress towards Millennium Development Goal 4 aimed at one-third reduction in child
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Nowadays you must have heard about the growing concern towards global environmental problems. One may ask why there is so much concern about the environment. The answer is simple and clear; our very existence depends on conservation of the environment. The unprecedented economic progress of 19th and 20th centuries has pushed the environmental and ecological awareness into the background. However‚ today the whole world‚ particularly the developing countries‚ faces a near-crisis situation – both economic
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remained a strong republic for over 450 years. It had ruled over all other countries and had taken over a vast majority of all the land excluding the undiscovered New World. Rome had its victories‚ its defeats and its fall……. The Founding Rome was created by two brothers named Romulus and Remus on April 21‚ 753 B.C.. The brothers founded a city and argued about who should be the ruler. Romulus killed his brother Remus and named the city after himself. Rome started off as a slow and strong nation.
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simplest explanation about why the environment matters is that‚ as humans the environment the Earth is our home. It is where we live‚ breathe‚ eat‚ raise our children‚ etc. Just because we as humans have the power to destroy environment and other species‚ this does not give us any right to do so. But more convincing to the ones having power in today’s world is probably the economic argument. That we cannot afford to destroy the Earth systems. Protecting our environment allows us to live free of any
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